Mullumbimby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Mullumbimby in 2025? Explore comprehensive Airbnb analytics for Mullumbimby, New South Wales, Australia to uncover income potential. This 2025 STR market report for Mullumbimby, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Mullumbimby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mullumbimby Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mullumbimby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mullumbimby (2025)
Understanding the monthly revenue variations for Airbnb listings in Mullumbimby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mullumbimby is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mullumbimby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,844+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,015 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,656 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $849, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mullumbimby
Mullumbimby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mullumbimby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mullumbimby:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mullumbimby
Average Daily Rate (ADR) Airbnb Trends in Mullumbimby (2025)
Effective short term rental pricing strategy in Mullumbimby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mullumbimby typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $380+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $248 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Mullumbimby
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Airbnb Seasonality Analysis & Trends in Mullumbimby (2025)
Peak Season (December, April, January)
- Revenue averages $2,852 per month
- Occupancy rates average 48.0%
- Daily rates average $200
Shoulder Season
- Revenue averages $2,031 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $196
Low Season (February, March, September)
- Revenue drops to average $1,740 per month
- Occupancy decreases to average 45.9%
- Daily rates adjust to average $186
Seasonality Insights for Mullumbimby
- The Airbnb seasonality in Mullumbimby shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mullumbimby's highest earning potential, with monthly revenues capable of climbing to $2,932, occupancy reaching a high of 51.5%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,661, occupancy could drop to 35.0%, and ADRs may adjust down to $171.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mullumbimby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mullumbimby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mullumbimby (2025)
Exploring the top neighborhoods for short-term rentals in Mullumbimby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mullumbimby Town Centre | The vibrant heart of Mullumbimby, featuring a mix of local shops, cafes, and restaurants. Attracts visitors looking for an authentic experience and access to community events. | Mullumbimby Farmers Market, The Drill Hall, Cultural events, Mullumbimby Historical Society Museum, local art galleries |
| Brunswick Heads | Just a short drive from Mullumbimby, this charming village offers beautiful beaches and a relaxed atmosphere. Popular with families and beachgoers looking for a getaway. | Brunswick River, Main Beach, The Brunswick Picture House, local boutiques, fishing spots |
| Byron Bay | A renowned tourist destination known for its stunning beaches and laid-back vibe, attracting visitors from all over the world. Ideal for those seeking beach activities, wellness retreats, and vibrant nightlife. | Cape Byron Lighthouse, Main Beach, Byron Bay Markets, Tallow Beach, The Crystal Castle |
| Mullumbimby Creek | A quiet, scenic area that offers a unique rural experience with stunning natural surroundings. Great for tourists looking for a peaceful retreat close to nature. | Mullumbimby Creek, Nature walks, local wildlife, peaceful retreats |
| Nashua | A small and tranquil community surrounded by lush landscapes, perfect for those seeking a peaceful escape. Attracts nature lovers and those looking to unwind. | Nashua River, local parks, nature trails |
| Cumbalum | Emerging area with modern developments, suitable for guests looking for comfortable lodgings in a suburban setting. Close to both Mullumbimby and Byron Bay. | local parks, residential amenities |
| Ocean Shores | A coastal area that offers residential living and proximity to the beach. Good for families and tourists looking for a relaxed beachside experience without the hustle and bustle of Byron Bay. | Ocean Shores Beach, local cafes, surfing spots |
| Myocum | A picturesque rural area known for its scenic views and farming community. Attracts visitors who appreciate a tranquil rural lifestyle and local produce. | local farms, art studios, nature trails |
Understanding Airbnb License Requirements & STR Laws in Mullumbimby (2025)
Yes, Mullumbimby, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mullumbimby to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 73% licensed listings)
Top Performing Airbnb Properties in Mullumbimby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mullumbimbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Avalon
Entire Place • 2 bedrooms
White at Home. Beach 15 mins. Relax Check out 12pm
Entire Place • 2 bedrooms
Skyfarm Hemp Villa *VIEWS* of Byron Hinterland
Entire Place • 1 bedroom
Unique space in Mullumbimby — Clays End has it all
Entire Place • 2 bedrooms
The Bimby - Central location. Beautifully styled.
Entire Place • 3 bedrooms
Tallowood Ridge Birdhouse
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mullumbimby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mullumbimby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jenny | 4 | $137,825 | 301 | 4.64/5.0 |
| Peter | 1 | $69,829 | 18 | 5.00/5.0 |
| Alex | 1 | $69,700 | 165 | 4.99/5.0 |
| Tiffany | 1 | $59,296 | 203 | 4.90/5.0 |
| Jo | 1 | $53,018 | 201 | 4.99/5.0 |
| Dianna | 1 | $40,740 | 53 | 4.98/5.0 |
| A Perfect Stay | 1 | $39,949 | 15 | 5.00/5.0 |
| Sarah | 2 | $36,697 | 20 | 4.96/5.0 |
| Peter | 1 | $35,994 | 15 | 4.93/5.0 |
| Host #51198840 | 1 | $34,677 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mullumbimby.
Dive Deeper: Advanced Mullumbimby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mullumbimby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMullumbimby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mullumbimby
- The Mullumbimby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mullumbimby, House properties are the most common (67.2%), reflecting the local real estate landscape.
- Houses represent a significant 67.2% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
Mullumbimby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mullumbimby
- The dominant room capacity in Mullumbimby is 1 bedroom listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 54.7% of the active Airbnb listings in Mullumbimby, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mullumbimby.
Mullumbimby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mullumbimby
- The most common guest capacity trend in Mullumbimby vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mullumbimby STR market, accounting for 51.6% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mullumbimby.
- On average, properties in Mullumbimby are equipped to host 3.4 guests.
Mullumbimby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mullumbimby
- The most common availability pattern in Mullumbimby falls within the 271-366 days range, representing 53.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mullumbimby (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mullumbimby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
20% of total
2 Nights
18 listings
30% of total
3 Nights
6 listings
10% of total
4-6 Nights
10 listings
16.7% of total
7-29 Nights
2 listings
3.3% of total
30+ Nights
12 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Mullumbimby is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Mullumbimby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Mullumbimby hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mullumbimby.
Mullumbimby Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
9.8% of total
Moderate
20 listings
39.2% of total
Firm
14 listings
27.5% of total
Strict
12 listings
23.5% of total
Cancellation Policy Insights for Mullumbimby
- The prevailing Airbnb cancellation policy trend in Mullumbimby is Moderate, used by 39.2% of listings.
- A majority (51.0%) of hosts in Mullumbimby utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.2% market standard in Mullumbimby.
- Regularly review your cancellation policy against competitors and market demand shifts in Mullumbimby.
Mullumbimby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mullumbimby
- The overall average booking lead time for vacation rentals in Mullumbimby is 48 days.
- Guests book furthest in advance for stays during April (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (54 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Mullumbimby.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Mullumbimby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mullumbimby (2025)
Amenity Prevalence
Amenity Insights for Mullumbimby
- Essential amenities in Mullumbimby that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mullumbimby: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mullumbimby to stay competitive.
Mullumbimby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mullumbimby
- The typical guest profile for Airbnb in Mullumbimby consists of primarily domestic travelers (83%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 83.2% of guests.
- Key international markets include Australia (83.2%) and United States (4.2%).
- Top languages spoken are English (62.6%) followed by Spanish (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mullumbimby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Castaways Beach | 17 | $5,430 | $517.24 | 47% |
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Noosa Heads | 1,002 | $4,142 | $382.10 | 48% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Sunrise Beach | 110 | $3,666 | $357.47 | 48% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Sunshine Beach | 289 | $3,550 | $402.94 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |