Millthorpe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Millthorpe in 2025? Explore comprehensive Airbnb analytics for Millthorpe, New South Wales, Australia to uncover income potential. This 2025 STR market report for Millthorpe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Millthorpe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millthorpe Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millthorpe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millthorpe (2025)
Understanding the monthly revenue variations for Airbnb listings in Millthorpe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millthorpe is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millthorpe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,984+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,512 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,111 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millthorpe
Millthorpe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millthorpe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millthorpe:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millthorpe
Average Daily Rate (ADR) Airbnb Trends in Millthorpe (2025)
Effective short term rental pricing strategy in Millthorpe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millthorpe typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Millthorpe
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Airbnb Seasonality Analysis & Trends in Millthorpe (2025)
Peak Season (May, October, April)
- Revenue averages $3,304 per month
- Occupancy rates average 51.8%
- Daily rates average $181
Shoulder Season
- Revenue averages $2,489 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $179
Low Season (February, March, August)
- Revenue drops to average $1,871 per month
- Occupancy decreases to average 32.4%
- Daily rates adjust to average $174
Seasonality Insights for Millthorpe
- The Airbnb seasonality in Millthorpe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millthorpe's highest earning potential, with monthly revenues capable of climbing to $3,606, occupancy reaching a high of 57.0%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,598, occupancy could drop to 31.1%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millthorpe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millthorpe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millthorpe (2025)
Exploring the top neighborhoods for short-term rentals in Millthorpe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millthorpe Village | Charming historic village known for its well-preserved 19th-century buildings and vibrant community spirit. Attracts visitors for its local culture, boutique shops, and cafes. | Millthorpe Heritage Walk, Cassegrain Wines, Millthorpe Farmers Market, Blue Mountains Botanic Garden, Local art galleries |
| Cook Park | A picturesque park area that provides a relaxing environment for visitors and residents alike. Ideal for families and couples seeking a serene atmosphere. | Cook Park, Civic Gardens, Picnic areas, Walking trails, Bird watching spots |
| Local Wineries | The area is renowned for its beautiful vineyards and wine production. Perfect for wine enthusiasts and those looking to unwind in a scenic setting. | Zarephath Wines, Bloodwood Wines, Heifer Station Wines, Wine tasting tours, Vineyard events |
| Millthorpe Railway Station | Historic railway station that has become a local landmark. Provides visitors with a glimpse into the town's heritage and access to scenic train rides. | Railway walks, Historical artifacts, Photography spots, Picnic areas, Local events |
| Historic Millthorpe | Known for its rich history and architecture, this area offers insight into the local culture and heritage, making it an interesting spot for visitors. | Millthorpe Museum, Historical buildings, Guided history tours, Local festivals |
| Art and Craft Workshops | This location is popular for locals and tourists to engage in art and craft activities, attracting those interested in hands-on experiences. | Pottery workshops, Painting classes, Art exhibitions, Craft fairs, Community events |
| Outdoor Activities | A haven for outdoor enthusiasts, featuring activities such as hiking, cycling, and exploring the surrounding nature. | Bushwalking trails, Biking paths, Nature reserves, Wildlife spotting, Photography spots |
| Seasonal Festivals | Host to various seasonal festivals that draw crowds from nearby areas, making it a vibrant hub during certain times of the year. | Millthorpe Village Fair, Wine and Food Festival, Christmas Markets, Local music events, Cultural celebrations |
Understanding Airbnb License Requirements & STR Laws in Millthorpe (2025)
Yes, Millthorpe, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millthorpe to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 100% licensed listings)
Top Performing Airbnb Properties in Millthorpe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millthorpebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Speckled Nest - The House
Entire Place • 3 bedrooms
Designer shed, walk to Millthorpe.
Entire Place • 3 bedrooms
Hawthorn Hill, Millthorpe
Entire Place • 1 bedroom
Slow Space Millthorpe
Entire Place • 2 bedrooms
Country Cottage in Secluded Rural Setting
Entire Place • 2 bedrooms
The Llama Lodge - private country guest house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millthorpe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millthorpe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paul | 1 | $63,588 | 57 | 4.91/5.0 |
| Joanne | 1 | $61,863 | 18 | 4.94/5.0 |
| Sean | 1 | $47,585 | 364 | 4.99/5.0 |
| James | 2 | $45,930 | 10 | 4.70/5.0 |
| Josephine | 1 | $45,407 | 23 | 5.00/5.0 |
| Virginia | 1 | $42,650 | 71 | 5.00/5.0 |
| Sarah | 1 | $36,247 | 24 | 4.92/5.0 |
| Sara | 1 | $32,462 | 120 | 4.93/5.0 |
| Katherine | 1 | $27,957 | 53 | 5.00/5.0 |
| Mary | 2 | $27,025 | 222 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millthorpe.
Dive Deeper: Advanced Millthorpe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millthorpe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillthorpe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millthorpe
- The Millthorpe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millthorpe, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 27.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 9.0%) offer potential for unique stay experiences.
Millthorpe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millthorpe
- The dominant room capacity in Millthorpe is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Millthorpe, indicating a high concentration in these sizes.
- A significant 31.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millthorpe.
Millthorpe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millthorpe
- The most common guest capacity trend in Millthorpe vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Millthorpe STR market, accounting for 63.6% of listings.
- 31.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millthorpe.
- On average, properties in Millthorpe are equipped to host 4.2 guests.
Millthorpe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millthorpe
- The most common availability pattern in Millthorpe falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Millthorpe (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millthorpe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
27.3% of total
2 Nights
12 listings
54.5% of total
30+ Nights
4 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Millthorpe is 2 Nights, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Millthorpe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Millthorpe, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.5% of Millthorpe hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millthorpe.
Millthorpe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
7 listings
31.8% of total
Firm
5 listings
22.7% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Millthorpe
- The prevailing Airbnb cancellation policy trend in Millthorpe is Flexible, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.4% market standard in Millthorpe.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Millthorpe.
Millthorpe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millthorpe
- The overall average booking lead time for vacation rentals in Millthorpe is 49 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Spring (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Millthorpe.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Millthorpe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millthorpe (2025)
Amenity Prevalence
Amenity Insights for Millthorpe
- Essential amenities in Millthorpe that guests expect include: TV, Heating, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millthorpe: TV, Heating, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Heating, Smoke alarm, Kitchen.
- Consider adding popular differentiators like Air conditioning or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millthorpe to stay competitive.
Millthorpe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millthorpe
- The typical guest profile for Airbnb in Millthorpe consists of primarily domestic travelers (95%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 95.1% of guests.
- Key international markets include Australia (95.1%) and United States (1.1%).
- Top languages spoken are English (79.5%) followed by French (3.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millthorpe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Exeter | 30 | $4,595 | $519.08 | 38% |
| Gerringong | 121 | $4,483 | $486.76 | 37% |
| Bowral | 170 | $4,412 | $359.45 | 45% |