Millfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Millfield in 2025? Explore comprehensive Airbnb analytics for Millfield, New South Wales, Australia to uncover income potential. This 2025 STR market report for Millfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Millfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millfield Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Millfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millfield is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,225+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,933 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,195 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,798, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millfield
Millfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millfield:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millfield
Average Daily Rate (ADR) Airbnb Trends in Millfield (2025)
Effective short term rental pricing strategy in Millfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millfield typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $920+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $494 or more.
- Typical properties (Median) charge around $324 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Millfield
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Airbnb Seasonality Analysis & Trends in Millfield (2025)
Peak Season (May, December, June)
- Revenue averages $5,433 per month
- Occupancy rates average 36.3%
- Daily rates average $406
Shoulder Season
- Revenue averages $4,676 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $403
Low Season (February, March, August)
- Revenue drops to average $3,762 per month
- Occupancy decreases to average 32.5%
- Daily rates adjust to average $383
Seasonality Insights for Millfield
- The Airbnb seasonality in Millfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millfield's highest earning potential, with monthly revenues capable of climbing to $5,807, occupancy reaching a high of 44.0%, and ADRs peaking at $418.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,553, occupancy could drop to 30.2%, and ADRs may adjust down to $373.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millfield (2025)
Exploring the top neighborhoods for short-term rentals in Millfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millfield Village | A quaint rural village atmosphere that appeals to tourists looking for a peaceful retreat while being close to nature. Ideal for guests who want a break from city life and a taste of the local lifestyle. | Millfield Park, Local wineries, Hunter Valley Gardens, Bush walking trails, Winery tours |
| Cessnock | Nearby city with a vibrant food and wine scene, making it a popular base for exploring the Hunter Valley. Convenient for tourists seeking dining options and local attractions. | Cessnock Performing Arts Centre, Hunter Valley Zoo, Cessnock Arts and Cultural Centre, Local wineries, Golf courses |
| Kurri Kurri | A historic town with unique charm and a growing arts scene, attracting visitors interested in culture, heritage, and outdoor activities. Great for families and cultural tourists. | Kurri Kurri Murals, The Big Kookaburra, Local markets, Outdoor parks, Heritage trail |
| Pokolbin | Located in the heart of the Hunter Valley, this area is known for premium wineries and luxury accommodation. It's perfect for wine lovers and romantic getaways. | Hunter Valley wineries, Hot air balloon rides, Gourmet food experiences, Concerts in the Vineyards, Golf courses |
| Singleton | A town with rich historical significance and access to natural attractions. Ideal for tourists looking for a mix of culture and outdoor activities. | Singleton Historical Society, Local nature reserves, Fishing spots, Golf clubs, Winery trails |
| Greta | A small community with easy access to larger towns, offering a peaceful environment with friendly locals. Attracts visitors looking for a relaxing stay. | Country markets, Greta Public Park, Local heritage sites, Outdoor sports facilities, Craft breweries |
| Nelson Bay | A coastal locality offering stunning beaches and marine activities. Perfect for beachgoers and families wanting an active holiday experience. | Dolphin watching, Tomaree Head National Park, Local seafood restaurants, Beaches, Water sports activities |
| Duns Creek | A rural area surrounded by nature, offering a quiet getaway for those looking to escape the hustle and bustle. Appeals to nature lovers and outdoor enthusiasts. | National parks, Bushwalking trails, Farm experiences, Camping spots, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Millfield (2025)
Yes, Millfield, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Millfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Millfield Homestead
Entire Place • 6 bedrooms
Mount Baker Retreat - Entire Home
Entire Place • 5 bedrooms
Sweet Serenade at Millfield Rosehill Peaks
Entire Place • 5 bedrooms
HighGrove Lodge, Lux Hunter House & Pool
Entire Place • 5 bedrooms
The Coop Country House, Millfield
Entire Place • 3 bedrooms
Escape to the Hunter Valley at Thallan Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emma | 1 | $193,709 | 16 | 5.00/5.0 |
| Jenni And Kristy | 6 | $166,520 | 376 | 4.72/5.0 |
| Peter And Mary | 2 | $160,185 | 32 | 4.78/5.0 |
| Laura | 4 | $122,029 | 408 | 4.78/5.0 |
| Weekenda | 1 | $117,038 | 19 | 4.74/5.0 |
| Carmen | 1 | $95,702 | 65 | 4.98/5.0 |
| Paulene | 1 | $71,540 | 109 | 4.98/5.0 |
| Jemma | 1 | $70,476 | 182 | 4.95/5.0 |
| Alex | 1 | $66,363 | 26 | 4.54/5.0 |
| Sally | 1 | $59,631 | 26 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millfield.
Dive Deeper: Advanced Millfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millfield
- The Millfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millfield, House properties are the most common (69%), reflecting the local real estate landscape.
- Houses represent a significant 69% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Millfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millfield
- The dominant room capacity in Millfield is 5+ bedrooms listings, making up 20.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 41.4% of the active Airbnb listings in Millfield, indicating a high concentration in these sizes.
- A significant 58.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millfield.
Millfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millfield
- The most common guest capacity trend in Millfield vacation rentals is listings accommodating 8+ guests (44.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Millfield STR market, accounting for 68.9% of listings.
- 58.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millfield.
- On average, properties in Millfield are equipped to host 5.6 guests.
Millfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millfield
- The most common availability pattern in Millfield falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Millfield (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
11.1% of total
2 Nights
14 listings
51.9% of total
4-6 Nights
1 listings
3.7% of total
30+ Nights
9 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Millfield is 2 Nights, adopted by 51.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Millfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Millfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 51.9% of Millfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (51.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millfield.
Millfield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Flexible
4 listings
14.8% of total
Moderate
5 listings
18.5% of total
Firm
8 listings
29.6% of total
Strict
9 listings
33.3% of total
Cancellation Policy Insights for Millfield
- The prevailing Airbnb cancellation policy trend in Millfield is Strict, used by 33.3% of listings.
- A majority (62.9%) of hosts in Millfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.3% market standard in Millfield.
- With 33.3% using Strict terms, this is a viable option in Millfield, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Millfield.
Millfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millfield
- The overall average booking lead time for vacation rentals in Millfield is 69 days.
- Guests book furthest in advance for stays during March (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (94 days avg.) sees the longest lead times, while Summer (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Millfield.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Millfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millfield (2025)
Amenity Prevalence
Amenity Insights for Millfield
- Essential amenities in Millfield that guests expect include: Free parking on premises, Essentials, TV, Heating, Smoke alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Iron, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millfield: Free parking on premises, Essentials, TV, Heating, Smoke alarm, Air conditioning.
- Prioritize adding missing essentials: Heating, Smoke alarm, Air conditioning.
- Consider adding popular differentiators like Kitchen or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millfield to stay competitive.
Millfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millfield
- The typical guest profile for Airbnb in Millfield consists of primarily domestic travelers (92%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.3% of guests.
- Key international markets include Australia (92.3%) and United Kingdom (3.8%).
- Top languages spoken are English (69.5%) followed by Spanish (5.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Green Point | 16 | $4,869 | $360.27 | 48% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Singleton Council | 154 | $4,304 | $517.74 | 32% |
| Nulkaba | 37 | $4,242 | $524.17 | 30% |
| Broke | 58 | $4,084 | $448.99 | 32% |
| Branxton | 17 | $4,019 | $399.77 | 32% |
| Cessnock | 493 | $3,878 | $416.89 | 35% |
| Coomba Park | 31 | $3,858 | $395.11 | 39% |
| Cessnock City Council | 127 | $3,776 | $436.62 | 35% |
| Seal Rocks | 18 | $3,663 | $405.93 | 35% |