Merimbula Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Merimbula in 2025? Explore comprehensive Airbnb analytics for Merimbula, New South Wales, Australia to uncover income potential. This 2025 STR market report for Merimbula, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 200 active listings.
Whether you're considering an Airbnb investment in Merimbula, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merimbula Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merimbula Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merimbula (2025)
Understanding the monthly revenue variations for Airbnb listings in Merimbula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merimbula is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merimbula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,425+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,261 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,579 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,431, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merimbula
Merimbula Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merimbula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merimbula:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merimbula
Average Daily Rate (ADR) Airbnb Trends in Merimbula (2025)
Effective short term rental pricing strategy in Merimbula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merimbula typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $458+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $333 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $143 per night.
Average Daily Rate (ADR) Trend by Month in Merimbula
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Airbnb Seasonality Analysis & Trends in Merimbula (2025)
Peak Season (January, December, April)
- Revenue averages $4,916 per month
- Occupancy rates average 51.3%
- Daily rates average $288
Shoulder Season
- Revenue averages $2,995 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $258
Low Season (June, July, August)
- Revenue drops to average $2,261 per month
- Occupancy decreases to average 30.6%
- Daily rates adjust to average $251
Seasonality Insights for Merimbula
- The Airbnb seasonality in Merimbula shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merimbula's highest earning potential, with monthly revenues capable of climbing to $6,289, occupancy reaching a high of 63.2%, and ADRs peaking at $315.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,943, occupancy could drop to 28.8%, and ADRs may adjust down to $248.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merimbula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merimbula seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merimbula (2025)
Exploring the top neighborhoods for short-term rentals in Merimbula? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Popular destination for families and tourists, offering stunning ocean views and close proximity to local shops and restaurants. Perfect for those looking to enjoy beach activities and a relaxed coastal vibe. | Main Beach, Merimbula Boardwalk, Merimbula marina, Pambula River State Forest, Bar Beach |
| Pambula Beach | A beautiful beachside area known for its natural beauty and serene environment. Ideal for travelers interested in a quieter getaway with opportunities for swimming, fishing, and coastal walks. | Pambula Beach, Pambula River, Merimbula Nature Reserve, Pambula Beach Rock Pool, Ben Boyd National Park |
| Short Point | A picturesque coastal area renowned for its surf breaks and beautiful scenery. Attracts surfers and nature lovers who appreciate its pristine beaches and walking trails. | Short Point Beach, Bournda National Park, Merimbula Lookout, Short Point Surf Life Saving Club, Whale watching spots |
| Fishpen | A popular family-friendly area with calm waters, perfect for swimming and water sports. Close to the Merimbula main town and ideal for families visiting with children. | Fishpen Beach, Merimbula Wharf, Merimbula Imlay Historical Society, Merimbula Beach, Merimbula RSL |
| Tura Beach | Characterized by its golf courses and family-friendly environments, Tura Beach is perfect for tourists looking for a golf resort experience along with beautiful hiking trails and beach access. | Tura Beach, Tura Beach Country Club, Bournda Beach, Tura Head, local wineries |
| Berrambool Drive | A quieter residential area on the outskirts of Merimbula offering great access to both beaches and nature. Perfect for travelers seeking solitude and a homey feel with local amenities. | Berrambool Park, Merimbula Nature Reserve, Local walking tracks, Short drive to beaches, Close to shops |
| Merimbula Main Street | The bustling hub of Merimbula, featuring a variety of shops, cafes, and restaurants. Ideal for tourists wanting to experience local culture and cuisine within walking distance of accommodations. | Merimbula Main Street shops, Local eateries, Markets, Merimbula Cinema, Community events |
| Magic Mountain | A family-friendly amusement park area that draws visitors looking for family fun experiences. Great for family-oriented stays and close to other outdoor activities. | Magic Mountain, Adventure Park, Merimbula Skate Park, Local wildlife experiences, Beach access |
Understanding Airbnb License Requirements & STR Laws in Merimbula (2025)
Yes, Merimbula, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merimbula to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Merimbula (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merimbulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Escape - 6 bedroom, Pool & beach access
Entire Place • 6 bedrooms
Short Point Quarters - Whole House
Entire Place • 6 bedrooms
Sybella - 6 bedroom with a pool
Entire Place • 6 bedrooms
ADS on Collins - Pet Friendly
Entire Place • 4 bedrooms
54 Lake - Amazing Views
Entire Place • 5 bedrooms
Top Lake Merimbula - Five Bedroom House with Pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merimbula (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merimbula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa 0488(No)526(No)299 | 74 | $2,652,273 | 2348 | 4.25/5.0 |
| Sapphire Coast | 20 | $769,574 | 167 | 3.25/5.0 |
| Beach Cabins | 7 | $215,698 | 509 | 4.84/5.0 |
| Getaway | 11 | $154,290 | 74 | 3.24/5.0 |
| Cecilia | 1 | $98,000 | 28 | 4.89/5.0 |
| Sally | 1 | $77,473 | 18 | 4.94/5.0 |
| Samantha | 1 | $77,079 | 37 | 4.95/5.0 |
| Pamela | 1 | $72,331 | 325 | 4.93/5.0 |
| Fiona | 2 | $62,440 | 625 | 4.95/5.0 |
| Jack | 1 | $60,929 | 21 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merimbula.
Dive Deeper: Advanced Merimbula STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merimbula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerimbula Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merimbula
- The Merimbula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 200 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Merimbula, Apartment/Condo properties are the most common (47%), reflecting the local real estate landscape.
- Houses represent a significant 44% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Merimbula Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merimbula
- The dominant room capacity in Merimbula is 2 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 68.0% of the active Airbnb listings in Merimbula, indicating a high concentration in these sizes.
- A significant 48.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Merimbula.
Merimbula Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merimbula
- The most common guest capacity trend in Merimbula vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Merimbula STR market, accounting for 54.0% of listings.
- 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merimbula.
- On average, properties in Merimbula are equipped to host 5.4 guests.
Merimbula Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merimbula
- The most common availability pattern in Merimbula falls within the 271-366 days range, representing 44.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Merimbula (32.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merimbula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
5.8% of total
2 Nights
68 listings
35.6% of total
3 Nights
31 listings
16.2% of total
4-6 Nights
14 listings
7.3% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
66 listings
34.6% of total
Key Insights
- The most prevalent minimum stay requirement in Merimbula is 2 Nights, adopted by 35.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (34.6%) caters to monthly stays (30+ nights) in Merimbula, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.6% of Merimbula hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.8% currently do.
- A 2-night minimum appears standard (35.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 34.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merimbula.
Merimbula Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
79 listings
44.1% of total
Super Strict 60 Days
8 listings
4.5% of total
Flexible
15 listings
8.4% of total
Moderate
28 listings
15.6% of total
Firm
19 listings
10.6% of total
Strict
30 listings
16.8% of total
Cancellation Policy Insights for Merimbula
- The prevailing Airbnb cancellation policy trend in Merimbula is Super Strict 30 Days, used by 44.1% of listings.
- There's a relatively balanced mix between guest-friendly (24.0%) and stricter (27.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 44.1% market standard in Merimbula.
- Regularly review your cancellation policy against competitors and market demand shifts in Merimbula.
Merimbula STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merimbula
- The overall average booking lead time for vacation rentals in Merimbula is 74 days.
- Guests book furthest in advance for stays during January (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (95 days avg.) sees the longest lead times, while Summer (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Merimbula.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Merimbula averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merimbula (2025)
Amenity Prevalence
Amenity Insights for Merimbula
- Essential amenities in Merimbula that guests expect include: TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merimbula: TV, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merimbula to stay competitive.
Merimbula Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merimbula
- The typical guest profile for Airbnb in Merimbula consists of primarily domestic travelers (90%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.9% of guests.
- Key international markets include Australia (89.9%) and United Kingdom (2.1%).
- Top languages spoken are English (68.6%) followed by French (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Canberra.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merimbula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Callala Beach | 141 | $4,184 | $445.52 | 36% |
| Snowy Monaro Regional Council | 216 | $3,956 | $391.38 | 39% |
| Hyams Beach | 104 | $3,791 | $448.61 | 33% |
| Huskisson | 213 | $3,731 | $333.35 | 40% |
| East Jindabyne | 108 | $3,506 | $389.01 | 40% |
| Bendalong | 29 | $3,471 | $380.53 | 30% |
| Myola | 11 | $3,317 | $414.89 | 31% |
| Shoalhaven City Council | 1,122 | $3,269 | $381.96 | 35% |
| Vincentia | 409 | $3,122 | $351.92 | 36% |