Malua Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Malua Bay in 2025? Explore comprehensive Airbnb analytics for Malua Bay, New South Wales, Australia to uncover income potential. This 2025 STR market report for Malua Bay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Malua Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malua Bay Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malua Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malua Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Malua Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malua Bay is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malua Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,621+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,634 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,436 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,257, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malua Bay
Malua Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malua Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malua Bay:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malua Bay
Average Daily Rate (ADR) Airbnb Trends in Malua Bay (2025)
Effective short term rental pricing strategy in Malua Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malua Bay typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $448+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $355 or more.
- Typical properties (Median) charge around $266 per night.
- Entry-level properties (Bottom 25%) earn around $173 per night.
Average Daily Rate (ADR) Trend by Month in Malua Bay
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Airbnb Seasonality Analysis & Trends in Malua Bay (2025)
Peak Season (January, December, March)
- Revenue averages $5,252 per month
- Occupancy rates average 52.7%
- Daily rates average $319
Shoulder Season
- Revenue averages $3,079 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $270
Low Season (July, August, September)
- Revenue drops to average $2,138 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $256
Seasonality Insights for Malua Bay
- The Airbnb seasonality in Malua Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malua Bay's highest earning potential, with monthly revenues capable of climbing to $6,377, occupancy reaching a high of 58.4%, and ADRs peaking at $340.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,776, occupancy could drop to 26.3%, and ADRs may adjust down to $247.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malua Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malua Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malua Bay (2025)
Exploring the top neighborhoods for short-term rentals in Malua Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malua Bay Beach | A beautiful beach area perfect for families and tourists looking for a relaxing coastal experience. Close to natural attractions and amenities. | Malua Bay Beach, Mogo Wildlife Park, Eurobodalla National Park, Burrill Lake, Historical Mogo Village |
| Batehaven | A charming suburb close to Malua Bay featuring beautiful beaches and calm waters, ideal for families and water activities. | Batehaven Beach, Caseys Beach, Surfing and kayaking, Whale watching, Batehaven shops and eateries |
| Rosedale | A peaceful area with stunning views and easy access to nature, appealing to those seeking tranquility away from the hustle and bustle. | Rosedale Beach, Fishing spots, Nature walks, Scenic views, Picnic areas |
| Long Beach | Known for its stunning coastline and relaxed atmosphere, Long Beach is great for vacationers and those looking for a beachside escape. | Long Beach, Beachfront cafes, Golfing at nearby courses, Water sports, Local markets |
| Lilli Pilli | A scenic suburb with a quiet beach atmosphere, appealing to those wanting an escape in a picturesque coastal setting. | Lilli Pilli Beach, Bushwalking trails, Local wildlife, Scenic driving routes, Jervis Bay nearby |
| Tomakin | A lovely coastal town offering beach access and community charm, ideal for short-term stays close to various attractions. | Tomakin Beach, Tomakin Cove, Local eateries, Fishing and boating, Nearby golf courses |
| Broulee | Famous for its pristine beaches and surfing spots, Broulee attracts surf enthusiasts as well as families looking for outdoor activities. | Broulee Beach, Moruya River, Surfing spots, Nature trails, Broulee Island |
| Moruya | A short drive from Malua Bay, Moruya offers a charming township vibe with local markets and historic sites, suitable for diverse visitors. | Moruya Heads Beach, Moruya River, Moruya Historic Museum, Weekly markets, Local dining experiences |
Understanding Airbnb License Requirements & STR Laws in Malua Bay (2025)
Yes, Malua Bay, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malua Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 85% licensed listings)
Top Performing Airbnb Properties in Malua Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malua Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Shack | EV & Pet Friendly Malua Bay
Entire Place • 3 bedrooms
Skyes Beach House - The Entertainer - Pet Friendly
Entire Place • 6 bedrooms
Hilton at Malua Bay
Entire Place • 4 bedrooms
Beachfront - Malua Bay
Entire Place • 3 bedrooms
Ocean View @ Iluka
Entire Place • 5 bedrooms
Pretty Bay waterfront. Relax. Refresh. Enjoy.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malua Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malua Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kate | 13 | $440,429 | 55 | 3.19/5.0 |
| J L | 12 | $328,096 | 142 | 3.90/5.0 |
| LJ Hooker | 10 | $220,724 | 129 | 3.13/5.0 |
| Scott | 3 | $145,388 | 66 | 4.92/5.0 |
| Abode Malua Bay | 6 | $139,010 | 1185 | 4.77/5.0 |
| Laura | 1 | $120,984 | 26 | 4.96/5.0 |
| Megan | 1 | $101,548 | 90 | 4.98/5.0 |
| Jessica | 1 | $95,151 | 65 | 4.92/5.0 |
| Chris | 1 | $94,808 | 20 | 4.85/5.0 |
| Igor | 1 | $92,446 | 100 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malua Bay.
Dive Deeper: Advanced Malua Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malua Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalua Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malua Bay
- The Malua Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malua Bay, House properties are the most common (76.7%), reflecting the local real estate landscape.
- Houses represent a significant 76.7% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 5.8%) offer potential for unique stay experiences.
Malua Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malua Bay
- The dominant room capacity in Malua Bay is 3 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 60.2% of the active Airbnb listings in Malua Bay, indicating a high concentration in these sizes.
- A significant 68.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malua Bay.
Malua Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malua Bay
- The most common guest capacity trend in Malua Bay vacation rentals is listings accommodating 8+ guests (40.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Malua Bay STR market, accounting for 66.0% of listings.
- 72.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malua Bay.
- On average, properties in Malua Bay are equipped to host 6.3 guests.
Malua Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malua Bay
- The most common availability pattern in Malua Bay falls within the 271-366 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malua Bay (33%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malua Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
4.1% of total
2 Nights
22 listings
22.7% of total
3 Nights
10 listings
10.3% of total
4-6 Nights
5 listings
5.2% of total
7-29 Nights
2 listings
2.1% of total
30+ Nights
54 listings
55.7% of total
Key Insights
- The most prevalent minimum stay requirement in Malua Bay is 30+ Nights, adopted by 55.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.7%) caters to monthly stays (30+ nights) in Malua Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.7% of Malua Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 55.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malua Bay.
Malua Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
7.8% of total
Flexible
13 listings
14.4% of total
Moderate
28 listings
31.1% of total
Firm
27 listings
30% of total
Strict
15 listings
16.7% of total
Cancellation Policy Insights for Malua Bay
- The prevailing Airbnb cancellation policy trend in Malua Bay is Moderate, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.1% market standard in Malua Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Malua Bay.
Malua Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malua Bay
- The overall average booking lead time for vacation rentals in Malua Bay is 60 days.
- Guests book furthest in advance for stays during December (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Malua Bay.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Malua Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malua Bay (2025)
Amenity Prevalence
Amenity Insights for Malua Bay
- Essential amenities in Malua Bay that guests expect include: Dishes and silverware, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malua Bay: Dishes and silverware, Free parking on premises.
- Prioritize adding missing essentials: Dishes and silverware, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malua Bay to stay competitive.
Malua Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malua Bay
- The typical guest profile for Airbnb in Malua Bay consists of primarily domestic travelers (95%), often arriving from nearby Canberra, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.6% of guests.
- Key international markets include Australia (94.6%) and United Kingdom (1%).
- Top languages spoken are English (68.7%) followed by French (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Canberra and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malua Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Exeter | 30 | $4,595 | $519.08 | 38% |
| Gerringong | 121 | $4,483 | $486.76 | 37% |