Lennox Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Lennox Head in 2025? Explore comprehensive Airbnb analytics for Lennox Head, New South Wales, Australia to uncover income potential. This 2025 STR market report for Lennox Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 232 active listings.
Whether you're considering an Airbnb investment in Lennox Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lennox Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lennox Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lennox Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Lennox Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lennox Head is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lennox Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,422+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,271 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,920 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lennox Head
Lennox Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lennox Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lennox Head:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lennox Head
Average Daily Rate (ADR) Airbnb Trends in Lennox Head (2025)
Effective short term rental pricing strategy in Lennox Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lennox Head typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $621+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $419 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Lennox Head
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Airbnb Seasonality Analysis & Trends in Lennox Head (2025)
Peak Season (January, December, April)
- Revenue averages $5,906 per month
- Occupancy rates average 51.5%
- Daily rates average $362
Shoulder Season
- Revenue averages $3,956 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $328
Low Season (February, March, August)
- Revenue drops to average $3,261 per month
- Occupancy decreases to average 42.0%
- Daily rates adjust to average $325
Seasonality Insights for Lennox Head
- The Airbnb seasonality in Lennox Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lennox Head's highest earning potential, with monthly revenues capable of climbing to $6,632, occupancy reaching a high of 59.3%, and ADRs peaking at $377.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,188, occupancy could drop to 32.8%, and ADRs may adjust down to $318.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lennox Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lennox Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lennox Head (2025)
Exploring the top neighborhoods for short-term rentals in Lennox Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lennox Point | Known for its breathtaking views and world-class surfing spots, Lennox Point attracts beach lovers and surfers from all over. It’s perfect for travelers looking for adventure and relaxation. | Lennox Head Beach, Lennox Point Surf Break, Pat Morton Lookout, Lake Ainsworth, Golf Course |
| Seven Mile Beach | This long stretch of beautiful beach is a key draw for tourists seeking sun and sand. It offers a perfect blend of relaxation and outdoor activities. | Seven Mile Beach, Swimming and Surfing areas, Walking Trails, Picnic Spots, Scenic Views |
| Lennox Head Village | The village atmosphere provides a charming experience with local shops, cafes, and restaurants. It's ideal for those who want to experience local culture and cuisine. | Local Markets, Cafes and Restaurants, Bicycle Paths, Art Galleries, Community Events |
| Lake Ainsworth | A beautiful tea tree lake perfect for swimming and relaxing. Attracts families and visitors looking for a quieter, natural environment. | Lake Ainsworth, Picnic Areas, Bird Watching, Kayaking, Scenic Walks |
| Skennars Head | A peaceful area just south of Lennox Head, ideal for those looking for a quieter vacation experience with close proximity to the beach. | Skennars Head Beach, Tea Tree Lake, Coastal Walks, Local Parks |
| Ballina | Just a short drive from Lennox Head, Ballina offers more urban attractions and amenities while still being close to the beach. | Ballina Jet Boat Tours, Ballina Lighthouse, Fishing and Boating, Shopping Centers, Restaurants |
| Byron Bay | Famous for its laid-back atmosphere, beaches, and vibrant culture, Byron Bay is a significant draw for tourists visiting the area. | Cape Byron Lighthouse, Byron Beach, Byron Bay Markets, Dolphin Watching, Yoga Retreats |
| Alstonville | A charming hinterland village that offers a different experience with its scenic countryside and local produce. Appeals to those looking for a getaway from the beach. | Alstonville Botanical Gardens, Local Wineries, Heritage Buildings, Farmers Markets, Scenic Drives |
Understanding Airbnb License Requirements & STR Laws in Lennox Head (2025)
Yes, Lennox Head, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lennox Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Lennox Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lennox Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lennox Estate -tennis court, sauna and gym
Entire Place • 8 bedrooms
Wave Hill House and The Pool House
Entire Place • 6 bedrooms
Boulders Beach Retreat - pool, tennis court
Entire Place • 6 bedrooms
Lennox Coastal Retreat
Entire Place • 6 bedrooms
The Lane - Lennox Head
Entire Place • 5 bedrooms
Blue Seas
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lennox Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lennox Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tess | 41 | $2,039,656 | 670 | 4.30/5.0 |
| Joanna | 4 | $688,349 | 747 | 4.91/5.0 |
| LJ Hooker | 17 | $680,381 | 412 | 4.44/5.0 |
| A Perfect Stay | 4 | $367,965 | 98 | 3.68/5.0 |
| Lois Buckett Real Estate | 24 | $345,657 | 168 | 3.49/5.0 |
| Dimity | 2 | $288,924 | 30 | 5.00/5.0 |
| Byron Bay Luxury Homes | 5 | $192,919 | 28 | 3.82/5.0 |
| Nestled In Lennox | 1 | $142,712 | 18 | 4.94/5.0 |
| Maree | 2 | $141,362 | 113 | 4.95/5.0 |
| Renae | 2 | $122,331 | 57 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lennox Head.
Dive Deeper: Advanced Lennox Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lennox Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLennox Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lennox Head
- The Lennox Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 232 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lennox Head, House properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 54.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.6%) offer potential for unique stay experiences.
Lennox Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lennox Head
- The dominant room capacity in Lennox Head is 3 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.6% of the active Airbnb listings in Lennox Head, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lennox Head.
Lennox Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lennox Head
- The most common guest capacity trend in Lennox Head vacation rentals is listings accommodating 4 guests (24.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Lennox Head STR market, accounting for 48.2% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lennox Head.
- On average, properties in Lennox Head are equipped to host 5.0 guests.
Lennox Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lennox Head
- The most common availability pattern in Lennox Head falls within the 271-366 days range, representing 46.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lennox Head (27.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lennox Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
8.9% of total
2 Nights
32 listings
14.3% of total
3 Nights
26 listings
11.6% of total
4-6 Nights
77 listings
34.4% of total
7-29 Nights
7 listings
3.1% of total
30+ Nights
62 listings
27.7% of total
Key Insights
- The most prevalent minimum stay requirement in Lennox Head is 4-6 Nights, adopted by 34.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.7%) caters to monthly stays (30+ nights) in Lennox Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34.4% of Lennox Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lennox Head.
Lennox Head Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
4.9% of total
Super Strict 60 Days
40 listings
19.5% of total
Flexible
15 listings
7.3% of total
Moderate
35 listings
17.1% of total
Firm
58 listings
28.3% of total
Strict
47 listings
22.9% of total
Cancellation Policy Insights for Lennox Head
- The prevailing Airbnb cancellation policy trend in Lennox Head is Firm, used by 28.3% of listings.
- A majority (51.2%) of hosts in Lennox Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.3% market standard in Lennox Head.
- Regularly review your cancellation policy against competitors and market demand shifts in Lennox Head.
Lennox Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lennox Head
- The overall average booking lead time for vacation rentals in Lennox Head is 64 days.
- Guests book furthest in advance for stays during December (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (77 days avg.) sees the longest lead times, while Summer (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Lennox Head.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Lennox Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lennox Head (2025)
Amenity Prevalence
Amenity Insights for Lennox Head
- Essential amenities in Lennox Head that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lennox Head: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lennox Head to stay competitive.
Lennox Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lennox Head
- The typical guest profile for Airbnb in Lennox Head consists of primarily domestic travelers (87%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.0% of guests.
- Key international markets include Australia (87%) and United Kingdom (2.8%).
- Top languages spoken are English (69.2%) followed by French (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and Brisbane.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lennox Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |