Hat Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hat Head in 2025? Explore comprehensive Airbnb analytics for Hat Head, New South Wales, Australia to uncover income potential. This 2025 STR market report for Hat Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in Hat Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hat Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hat Head Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$195
The average rental revenue earned for an occupied room per day in Hat Head.
Occupancy Rate(?)
34.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,895
Typical annual income for an Airbnb listing in Hat Head. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
19.2%
Strong growth (19.2%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Hat Head.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Hat Head.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hat Head (2025)

Understanding the monthly revenue variations for Airbnb listings in Hat Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hat Head is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hat Head across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,100+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,276 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,812 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $781, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hat Head

Hat Head Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hat Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hat Head:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hat Head

Average Daily Rate (ADR) Airbnb Trends in Hat Head (2025)

Effective short term rental pricing strategy in Hat Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hat Head typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
  • Typical properties (Median) charge around $152 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in Hat Head

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Airbnb Seasonality Analysis & Trends in Hat Head (2025)

Peak Season (January, December, April)
  • Revenue averages $3,452 per month
  • Occupancy rates average 48.7%
  • Daily rates average $220
Shoulder Season
  • Revenue averages $2,146 per month
  • Occupancy maintains around 36.2%
  • Daily rates hold near $185
Low Season (March, July, August)
  • Revenue drops to average $1,604 per month
  • Occupancy decreases to average 27.9%
  • Daily rates adjust to average $184

Seasonality Insights for Hat Head

  • The Airbnb seasonality in Hat Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hat Head's highest earning potential, with monthly revenues capable of climbing to $4,686, occupancy reaching a high of 60.5%, and ADRs peaking at $247.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,376, occupancy could drop to 26.6%, and ADRs may adjust down to $170.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hat Head.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hat Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hat Head (2025)

Exploring the top neighborhoods for short-term rentals in Hat Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hat Head Beach
Stunning beach area known for its pristine sands and excellent surfing conditions. This location is ideal for tourists looking for a relaxing beach getaway with outdoor activities.
Hat Head National Park, Hat Head Beach, Surfing at Hat Head, Fishing spots, Scenic walking trails
Kookaburra Park
A tranquil area surrounded by nature, perfect for families and couples seeking a peaceful retreat. Close to the national park and ideal for nature lovers.
Kookaburra Park picnic area, Walking trails in Hat Head National Park, Bird watching, Nearby beaches, Fishing spots
South West Rocks
A nearby coastal town that draws visitors for its history, beaches, and maritime experiences. Great for those looking to explore more attractions beyond Hat Head.
Trial Bay Gaol, South West Rocks Beach, Fish Rock Cave, Historic lighthouse, Rock pools
Shallow Bay
A quiet bay area known for its calm waters, perfect for swimming and family activities. Attracts families and those looking for a peaceful beach experience.
Shallow Bay Beach, Picnic areas, Snorkeling spots, Sheltered bay activities, Nature walks
Hat Head National Park
A stunning national park that offers breathtaking views and diverse wildlife, appealing to outdoor enthusiasts and nature lovers.
Walking tracks, Scenic lookouts, Diverse flora and fauna, Camping spots, Beach access
Direct Beachfront Properties
Locations directly on the beach offering unparalleled ocean views and immediate beach access, highly sought after by tourists.
Direct access to the beach, Water sports activities, Beachfront dining, Sunset views, Ideal for weddings and events
Hat Head Village
The charming village atmosphere provides a slice of local life, appealing to visitors who wish to experience community and local culture.
Local shops and cafes, Community events, Art galleries, Nearby nature reserves, Local markets
Nearby National Parks
Access to various national parks in the region, attracting adventure seekers and nature enthusiasts with opportunities for hiking and wildlife spotting.
Coffs Harbour Regional Park, Bellingen Valley, Dorrigo National Park, Hiking trails, Wildlife encounters

Understanding Airbnb License Requirements & STR Laws in Hat Head (2025)

Yes, Hat Head, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hat Head to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 62% licensed listings)

Top Performing Airbnb Properties in Hat Head (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hat Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Birdsong on Bay

Birdsong on Bay

Entire Place • 2 bedrooms

$64,698
Revenue
70.5%
Occupancy
$226.53
Daily Rate
Anais Hat Head 5 Bedroom House 10 Guests

Anais Hat Head 5 Bedroom House 10 Guests

Entire Place • 5 bedrooms

$57,838
Revenue
34.0%
Occupancy
$429.80
Daily Rate
Panorama Hat Head

Panorama Hat Head

Entire Place • 3 bedrooms

$47,382
Revenue
58.1%
Occupancy
$222.98
Daily Rate
Sandy bottoms - Hat Head Beach & Creek Escape

Sandy bottoms - Hat Head Beach & Creek Escape

Entire Place • 3 bedrooms

$41,779
Revenue
57.8%
Occupancy
$172.88
Daily Rate
Architectural home next to beach & creek

Architectural home next to beach & creek

Entire Place • 3 bedrooms

$40,610
Revenue
67.4%
Occupancy
$244.13
Daily Rate
Hutchies On The Beach Hat Head

Hutchies On The Beach Hat Head

Entire Place • 3 bedrooms

$39,722
Revenue
41.5%
Occupancy
$378.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hat Head (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hat Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #48892362213$176,07550.00/5.0
Elders Lifestyle Group16$168,320823.49/5.0
Joanna1$64,698584.98/5.0
Simone1$57,83874.43/5.0
Jane2$49,145864.92/5.0
Helen1$47,382834.84/5.0
Michael1$41,779974.94/5.0
Kieren1$40,610434.88/5.0
Anna1$37,393164.81/5.0
Julie2$34,1462644.80/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hat Head.

Dive Deeper: Advanced Hat Head STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hat Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hat Head Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hat Head

  • The Hat Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hat Head, House properties are the most common (89.4%), reflecting the local real estate landscape.
  • Houses represent a significant 89.4% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.

Hat Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hat Head

  • The dominant room capacity in Hat Head is 3 bedrooms listings, making up 48.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 1 bedroom properties represent 68.0% of the active Airbnb listings in Hat Head, indicating a high concentration in these sizes.
  • A significant 63.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hat Head.

Hat Head Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hat Head

  • The most common guest capacity trend in Hat Head vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Hat Head STR market, accounting for 59.5% of listings.
  • 68.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hat Head.
  • On average, properties in Hat Head are equipped to host 5.9 guests.

Hat Head Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hat Head

  • The most common availability pattern in Hat Head falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hat Head (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hat Head Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

10 listings

22.2% of total

2 Nights (8.9%)

2 Nights

4 listings

8.9% of total

3 Nights (28.9%)

3 Nights

13 listings

28.9% of total

4-6 Nights (4.4%)

4-6 Nights

2 listings

4.4% of total

7-29 Nights (2.2%)

7-29 Nights

1 listings

2.2% of total

30+ Nights (33.3%)

30+ Nights

15 listings

33.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Hat Head is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (33.3%) caters to monthly stays (30+ nights) in Hat Head, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Hat Head hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hat Head.

Hat Head Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (44.8%)

Super Strict 60 Days

13 listings

44.8% of total

Flexible (6.9%)

Flexible

2 listings

6.9% of total

Moderate (17.2%)

Moderate

5 listings

17.2% of total

Firm (13.8%)

Firm

4 listings

13.8% of total

Strict (17.2%)

Strict

5 listings

17.2% of total

Cancellation Policy Insights for Hat Head

  • The prevailing Airbnb cancellation policy trend in Hat Head is Super Strict 60 Days, used by 44.8% of listings.
  • There's a relatively balanced mix between guest-friendly (24.1%) and stricter (31.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 44.8% market standard in Hat Head.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hat Head.

Hat Head STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hat Head

  • The overall average booking lead time for vacation rentals in Hat Head is 83 days.
  • Guests book furthest in advance for stays during April (average 121 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 67 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (110 days avg.) sees the longest lead times, while Spring (99 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Hat Head.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 110 days) to capture early planners.
  • Monitor your own booking lead times against these Hat Head averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hat Head (2025)

Amenity Prevalence

Amenity Insights for Hat Head

  • Essential amenities in Hat Head that guests expect include: Kitchen, Washer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hat Head: Kitchen, Washer.
  • Prioritize adding missing essentials: Kitchen, Washer.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hat Head to stay competitive.

Hat Head Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hat Head

  • The typical guest profile for Airbnb in Hat Head consists of primarily domestic travelers (91%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 90.7% of guests.
  • Key international markets include Australia (90.7%) and United Kingdom (1.8%).
  • Top languages spoken are English (70.2%) followed by Spanish (7.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Sydney and New South Wales.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hat Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Green Point16$4,869$360.2748%
Coomba Park31$3,858$395.1139%
Seal Rocks18$3,663$405.9335%
Port Stephens Council358$3,285$384.9535%
Anna Bay90$3,264$396.3333%
Fingal Bay115$3,248$402.6634%
Boat Harbour51$3,042$322.0435%
Sawtell141$2,907$260.8744%
Boomerang Beach117$2,874$423.4829%
Blueys Beach69$2,861$417.8732%

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