Grafton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Grafton in 2025? Explore comprehensive Airbnb analytics for Grafton, New South Wales, Australia to uncover income potential. This 2025 STR market report for Grafton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Grafton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Grafton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Grafton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Grafton (2025)
Understanding the monthly revenue variations for Airbnb listings in Grafton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Grafton is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Grafton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,554+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,751 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,570 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $898, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Grafton
Grafton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Grafton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Grafton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Grafton
Average Daily Rate (ADR) Airbnb Trends in Grafton (2025)
Effective short term rental pricing strategy in Grafton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Grafton typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $162 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Grafton
Get Live Grafton Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Grafton (2025)
Peak Season (May, June, April)
- Revenue averages $2,442 per month
- Occupancy rates average 49.7%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,999 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $131
Low Season (February, March, August)
- Revenue drops to average $1,483 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $126
Seasonality Insights for Grafton
- The Airbnb seasonality in Grafton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Grafton's highest earning potential, with monthly revenues capable of climbing to $2,594, occupancy reaching a high of 53.2%, and ADRs peaking at $138.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,412, occupancy could drop to 39.2%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Grafton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Grafton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Grafton (2025)
Exploring the top neighborhoods for short-term rentals in Grafton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grafton CBD | The central business district of Grafton, known for its historical buildings and vibrant community. A hub for shopping, dining, and local events, attracting tourists and business travelers alike. | Grafton Regional Gallery, Grafton Jacaranda Festival, Grafton Shoppingworld, Clarence River, Grafton Racecourse |
| South Grafton | A suburb with a mix of residential and commercial areas. It’s close to the river and offers great access to outdoor activities. It’s a growing area with potential for investment. | South Grafton Golf Club, Clarence River, Memorial Park, Grafton Bridge |
| Clarenza | A quiet semi-rural suburb just south of Grafton, offering a peaceful environment. Ideal for guests looking for a getaway not far from the city amenities. | Rural landscapes, Local produce markets, Nature reserves |
| Lawrence | A small town on the banks of the Clarence River, offering tranquility and beautiful river views. Popular for fishing and nature lovers. | Lawrence Wetlands, Clarence River, Historic buildings in Lawrence |
| Copmanhurst | A rural locality situated near the Clarence River, ideal for those seeking a relaxing escape or adventure in nature. Attracts outdoor enthusiasts. | Scenic drives, Fishing spots, Bushwalking trails, Clarence River |
| Junction Hill | A residential area with access to both suburban conveniences and beautiful nature, making it appealing for families and visitors. | Nearby parks, Community facilities |
| Ulmarra | A heritage town located on the banks of the Clarence River, known for its historic buildings and arts community. A charming destination for cultural tourists. | Ulmarra Historic Railway Station, Local art studios, Clarence River |
| Maclean | A quaint town known for its Scottish heritage and beautiful views of the river. It’s popular with tourists who appreciate local culture and natural beauty. | Maclean Lookout, Heritage walk, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Grafton (2025)
Yes, Grafton, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Grafton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 95% licensed listings)
Top Performing Airbnb Properties in Grafton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Graftonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House and Granny Flat on the Clarence River
Entire Place • 6 bedrooms
Little Oliver House
Entire Place • 3 bedrooms
charming, semi rural house 10kms from Grafton
Entire Place • 3 bedrooms
Swan Creek Cottages - Lucerne Up
Entire Place • 4 bedrooms
Swan Creek Cottages - Blueberry Fields
Entire Place • 2 bedrooms
3 Steers Farm Stay – Your Perfect Family Escape!
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Grafton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Grafton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Deborah | 5 | $73,710 | 304 | 3.89/5.0 |
| Katrina | 2 | $70,265 | 1772 | 4.91/5.0 |
| Jodie | 1 | $68,672 | 19 | 4.89/5.0 |
| Shane | 4 | $67,737 | 20 | 3.02/5.0 |
| Raili | 1 | $53,435 | 39 | 5.00/5.0 |
| Tessa | 2 | $42,729 | 107 | 4.84/5.0 |
| Jen | 1 | $36,205 | 163 | 4.80/5.0 |
| Lorraine | 2 | $33,878 | 106 | 4.96/5.0 |
| Christiane | 2 | $32,915 | 342 | 4.96/5.0 |
| Rachael | 1 | $32,454 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Grafton.
Dive Deeper: Advanced Grafton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Grafton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGrafton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Grafton
- The Grafton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Grafton, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Grafton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Grafton
- The dominant room capacity in Grafton is 1 bedroom listings, making up 28.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.2% of the active Airbnb listings in Grafton, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Grafton.
Grafton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Grafton
- The most common guest capacity trend in Grafton vacation rentals is listings accommodating 2 guests (23.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Grafton STR market, accounting for 44.8% of listings.
- 36.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Grafton.
- On average, properties in Grafton are equipped to host 4.2 guests.
Grafton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Grafton
- The most common availability pattern in Grafton falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Grafton (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Grafton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
25% of total
2 Nights
11 listings
30.6% of total
3 Nights
4 listings
11.1% of total
4-6 Nights
2 listings
5.6% of total
7-29 Nights
4 listings
11.1% of total
30+ Nights
6 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Grafton is 2 Nights, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Grafton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.6% of Grafton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Grafton.
Grafton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
41.7% of total
Moderate
9 listings
25% of total
Firm
3 listings
8.3% of total
Strict
9 listings
25% of total
Cancellation Policy Insights for Grafton
- The prevailing Airbnb cancellation policy trend in Grafton is Flexible, used by 41.7% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Grafton.
- Regularly review your cancellation policy against competitors and market demand shifts in Grafton.
Grafton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Grafton
- The overall average booking lead time for vacation rentals in Grafton is 45 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Grafton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Grafton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Grafton (2025)
Amenity Prevalence
Amenity Insights for Grafton
- Essential amenities in Grafton that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Grafton: Free parking on premises, Heating.
- Prioritize adding missing essentials: Free parking on premises, Heating.
- Consider adding popular differentiators like Essentials or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Grafton to stay competitive.
Grafton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Grafton
- The typical guest profile for Airbnb in Grafton consists of primarily domestic travelers (93%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 93.1% of guests.
- Key international markets include Australia (93.1%) and United Kingdom (1.7%).
- Top languages spoken are English (66.2%) followed by Chinese (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Grafton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Suffolk Park | 188 | $3,161 | $375.75 | 46% |