Gloucester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Gloucester in 2025? Explore comprehensive Airbnb analytics for Gloucester, New South Wales, Australia to uncover income potential. This 2025 STR market report for Gloucester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Gloucester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gloucester Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gloucester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gloucester (2025)
Understanding the monthly revenue variations for Airbnb listings in Gloucester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gloucester is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gloucester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,829+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,438 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,263 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,178, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gloucester
Gloucester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gloucester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gloucester:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gloucester
Average Daily Rate (ADR) Airbnb Trends in Gloucester (2025)
Effective short term rental pricing strategy in Gloucester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gloucester typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Gloucester
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Airbnb Seasonality Analysis & Trends in Gloucester (2025)
Peak Season (April, June, July)
- Revenue averages $3,338 per month
- Occupancy rates average 45.4%
- Daily rates average $174
Shoulder Season
- Revenue averages $2,379 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $180
Low Season (February, March, September)
- Revenue drops to average $1,815 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $175
Seasonality Insights for Gloucester
- The Airbnb seasonality in Gloucester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gloucester's highest earning potential, with monthly revenues capable of climbing to $3,557, occupancy reaching a high of 55.8%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,467, occupancy could drop to 30.4%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gloucester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gloucester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gloucester (2025)
Exploring the top neighborhoods for short-term rentals in Gloucester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Stephens | A stunning coastal region known for its beautiful beaches, national parks, and marine life. A favorite destination for families and outdoor enthusiasts alike, offering wide-ranging activities such as whale watching and diving. | Fingal Bay, Tomaree National Park, Port Stephens Whale Watching, Nelson Bay, Anna Bay |
| Wellington | A charming country town with a rich history, Wellington has a variety of heritage buildings and is close to scenic outdoor activities. It attracts visitors looking for peaceful escapes and natural beauty. | Wellington Caves, Macquarie River, Wellington Heritage Trail, Borenore Caves |
| Scone | The horse capital of Australia, Scone offers equestrian events and a countryside lifestyle. It attracts visitors from across Australia interested in horse racing and agritourism. | Scone Race Club, Liverpool Range, Breeza Plains |
| Maitland | Maitland is experiencing growth and development, blending classic heritage with modern amenities. It's a bustling town with a vibrant arts scene and many parks, making it attractive for both tourists and local events. | Maitland Gaol, Maitland Riverwalk, Walka Water Works |
| Blue Mountains | Known for its breathtaking landscapes, the Blue Mountains are a UNESCO World Heritage site with stunning hiking trails and scenic views. It draws nature lovers and adventure seekers all year round. | Three Sisters, Blue Mountains National Park, Scenic World, Jenolan Caves |
| Newcastle | A vibrant coastal city known for its stunning beaches, thriving arts scene, and excellent dining options. It is appealing to tourists looking for both relaxation and adventure in a dynamic urban environment. | Newcastle Beach, Nobbys Head, Fort Scratchley, Newcastle Art Gallery |
| Cessnock | Located in the Hunter Valley wine region, Cessnock is popular for wine tours and gourmet experiences. A perfect spot for foodies and wine lovers looking to explore local vineyards. | Hunter Valley Vineyards, Cessnock Heritage Walk, Cessnock Performing Arts Centre |
| Dural | Situated in the Hills District, Dural is surrounded by lush greenery and a peaceful atmosphere. Its proximity to Sydney makes it great for visitors looking for a tranquil retreat while being close to urban conveniences. | Dural Nature Reserve, Historic buildings, Gumtree Gully |
Understanding Airbnb License Requirements & STR Laws in Gloucester (2025)
Yes, Gloucester, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gloucester to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Gloucester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gloucesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Narraweema Guesthouse. Luxury B&B Retreat
Entire Place • 1 bedroom
The Ridge, Gloucester
Entire Place • 5 bedrooms
Little Farmhouse Near The Dairy
Entire Place • 3 bedrooms
'The Coucal' Eco-Cabin “secret place to slow down”
Entire Place • 1 bedroom
A slice of country town living with a scenic view
Entire Place • 3 bedrooms
Dam It Getaway Holiday House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gloucester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gloucester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan | 3 | $118,028 | 145 | 3.26/5.0 |
| Benita | 1 | $64,444 | 13 | 5.00/5.0 |
| Trudy | 2 | $55,638 | 36 | 4.44/5.0 |
| Elsa | 1 | $44,262 | 17 | 5.00/5.0 |
| Kerry | 1 | $34,066 | 50 | 4.82/5.0 |
| Bev | 1 | $33,391 | 122 | 4.86/5.0 |
| Therese | 1 | $29,414 | 28 | 5.00/5.0 |
| Linda | 1 | $29,372 | 10 | 5.00/5.0 |
| John | 1 | $25,172 | 141 | 4.69/5.0 |
| Lisa | 1 | $19,792 | 67 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gloucester.
Dive Deeper: Advanced Gloucester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gloucester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGloucester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gloucester
- The Gloucester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gloucester, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 15.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Gloucester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gloucester
- The dominant room capacity in Gloucester is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 68.4% of the active Airbnb listings in Gloucester, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gloucester.
Gloucester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gloucester
- The most common guest capacity trend in Gloucester vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Gloucester STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gloucester.
- On average, properties in Gloucester are equipped to host 4.8 guests.
Gloucester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gloucester
- The most common availability pattern in Gloucester falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gloucester (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gloucester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
9 listings
47.4% of total
3 Nights
1 listings
5.3% of total
30+ Nights
5 listings
26.3% of total
Key Insights
- The most prevalent minimum stay requirement in Gloucester is 2 Nights, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Gloucester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.3%) caters to monthly stays (30+ nights) in Gloucester, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.4% of Gloucester hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gloucester.
Gloucester Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
17.6% of total
Moderate
7 listings
41.2% of total
Firm
4 listings
23.5% of total
Strict
3 listings
17.6% of total
Cancellation Policy Insights for Gloucester
- The prevailing Airbnb cancellation policy trend in Gloucester is Moderate, used by 41.2% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.2% market standard in Gloucester.
- Regularly review your cancellation policy against competitors and market demand shifts in Gloucester.
Gloucester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gloucester
- The overall average booking lead time for vacation rentals in Gloucester is 35 days.
- Guests book furthest in advance for stays during December (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Spring (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Gloucester.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Gloucester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gloucester (2025)
Amenity Prevalence
Amenity Insights for Gloucester
- Essential amenities in Gloucester that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gloucester: TV.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gloucester to stay competitive.
Gloucester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gloucester
- The typical guest profile for Airbnb in Gloucester consists of primarily domestic travelers (96%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include Australia (96.3%) and Russia (0.7%).
- Top languages spoken are English (80.4%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gloucester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Green Point | 16 | $4,869 | $360.27 | 48% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Singleton Council | 154 | $4,304 | $517.74 | 32% |
| Nulkaba | 37 | $4,242 | $524.17 | 30% |
| Broke | 58 | $4,084 | $448.99 | 32% |
| Branxton | 17 | $4,019 | $399.77 | 32% |
| Cessnock | 493 | $3,878 | $416.89 | 35% |
| Coomba Park | 31 | $3,858 | $395.11 | 39% |
| Millfield | 29 | $3,809 | $385.13 | 35% |
| Cessnock City Council | 127 | $3,776 | $436.62 | 35% |