Exeter Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Exeter in 2025? Explore comprehensive Airbnb analytics for Exeter, New South Wales, Australia to uncover income potential. This 2025 STR market report for Exeter, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Exeter, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Exeter Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Exeter Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Exeter (2025)
Understanding the monthly revenue variations for Airbnb listings in Exeter is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Exeter is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Exeter across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,824 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,437 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,149, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Exeter
Exeter Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Exeter STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Exeter:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Exeter
Average Daily Rate (ADR) Airbnb Trends in Exeter (2025)
Effective short term rental pricing strategy in Exeter involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Exeter typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,131+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $706 or more.
- Typical properties (Median) charge around $344 per night.
- Entry-level properties (Bottom 25%) earn around $200 per night.
Average Daily Rate (ADR) Trend by Month in Exeter
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Airbnb Seasonality Analysis & Trends in Exeter (2025)
Peak Season (December, October, July)
- Revenue averages $6,089 per month
- Occupancy rates average 42.4%
- Daily rates average $513
Shoulder Season
- Revenue averages $5,157 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $505
Low Season (February, September, November)
- Revenue drops to average $4,148 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $513
Seasonality Insights for Exeter
- The Airbnb seasonality in Exeter shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Exeter's highest earning potential, with monthly revenues capable of climbing to $6,746, occupancy reaching a high of 44.8%, and ADRs peaking at $540.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,525, occupancy could drop to 30.4%, and ADRs may adjust down to $481.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Exeter.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Exeter seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Exeter (2025)
Exploring the top neighborhoods for short-term rentals in Exeter? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Exeter CBD | The central business district of Exeter, where guests can easily access cafes, shops, and local attractions. It's a vibrant area popular with both tourists and business travelers looking for convenience. | Exeter Cathedral, Royal Albert Memorial Museum, Princesshay Shopping Centre, Exeter’s Underground Passages, The Quayside |
| Topsham | A charming riverside town just outside of Exeter, known for its historic buildings and vibrant community. Ideal for tourists seeking a relaxed atmosphere with scenic views. | Topsham Museum, Dart's Farm, Riverside walks, Topsham Quay, Bolham Bridge |
| St Leonards | A suburban area close to the city center, known for its quiet streets, parks, and family-friendly amenities. Great for longer stays and families visiting Exeter. | Heavitree Park, St Leonards Church, Exeter Golf and Country Club |
| Pennsylvania | A residential area close to the university, attracting students and academic visitors. It's popular for short-term stays during university terms and events. | Exeter University, Parks and gardens, Cafes and local shops |
| Exwick | A picturesque and peaceful area on the outskirts of Exeter, ideal for nature lovers and those seeking tranquility while still being close to the city. | Exwick Village, Local parks, Walking trails along the River Exe |
| Heavitree | A vibrant suburb with a mix of local shops, restaurants, and parks. It's popular for those looking to experience Exeter like a local. | Heavitree Pleasure Ground, Local markets, Heavitree Park |
| Wonford | A suburban area known for its parks and convenient access to the city center. Suitable for families and travelers who prefer a quieter environment. | Wonford Sports Centre, Local parks, Exeter City Football Club |
| St Thomas | A lively area on the east side of Exeter, known for its diverse community and close proximity to the city. Excellent for tourists wanting a local experience. | St Thomas Train Station, Parks, River Exe walks |
Understanding Airbnb License Requirements & STR Laws in Exeter (2025)
Yes, Exeter, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Exeter to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 80% licensed listings)
Top Performing Airbnb Properties in Exeter (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Exeterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
'Yuruga'- Relaxed Southern Highlands Vineyard Stay
Entire Place • 6 bedrooms
Kerloch Estate - The Manor House & The Guest House
Entire Place • 6 bedrooms
Eden Farm – luxurious farmhouse accommodation
Entire Place • 6 bedrooms
Kerriedancer Estate, Southern Highlands
Entire Place • 7 bedrooms
Vine Lodge Heritage Getaway
Entire Place • 7 bedrooms
Willowbank Farm
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Exeter (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Exeter based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Rental Specialists | 4 | $270,881 | 84 | 4.81/5.0 |
| Beth | 1 | $267,768 | 16 | 5.00/5.0 |
| Daniela | 1 | $158,497 | 30 | 4.83/5.0 |
| Kangaroo Valley Escapes | 2 | $149,206 | 11 | 4.42/5.0 |
| Elina | 1 | $69,274 | 88 | 4.95/5.0 |
| Host #45168997 | 1 | $68,736 | 0 | 0.00/5.0 |
| Renee | 1 | $67,902 | 142 | 4.97/5.0 |
| Host #2310653 | 1 | $66,344 | 1 | 0.00/5.0 |
| Chris | 1 | $60,313 | 131 | 4.98/5.0 |
| Margot | 1 | $54,141 | 119 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Exeter.
Dive Deeper: Advanced Exeter STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Exeter. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsExeter Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Exeter
- The Exeter Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Exeter, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Exeter Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Exeter
- The dominant room capacity in Exeter is 5+ bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Exeter, indicating a high concentration in these sizes.
- A significant 56.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Exeter.
Exeter Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Exeter
- The most common guest capacity trend in Exeter vacation rentals is listings accommodating 8+ guests (43.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Exeter STR market, accounting for 66.6% of listings.
- 53.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Exeter.
- On average, properties in Exeter are equipped to host 5.6 guests.
Exeter Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Exeter
- The most common availability pattern in Exeter falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Exeter (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Exeter Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
18.5% of total
2 Nights
15 listings
55.6% of total
30+ Nights
7 listings
25.9% of total
Key Insights
- The most prevalent minimum stay requirement in Exeter is 2 Nights, adopted by 55.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.1%) of the Exeter Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25.9%) caters to monthly stays (30+ nights) in Exeter, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.6% of Exeter hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (55.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Exeter.
Exeter Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
16.7% of total
Flexible
4 listings
16.7% of total
Moderate
8 listings
33.3% of total
Firm
2 listings
8.3% of total
Strict
6 listings
25% of total
Cancellation Policy Insights for Exeter
- The prevailing Airbnb cancellation policy trend in Exeter is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Exeter.
- Regularly review your cancellation policy against competitors and market demand shifts in Exeter.
Exeter STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Exeter
- The overall average booking lead time for vacation rentals in Exeter is 64 days.
- Guests book furthest in advance for stays during April (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (82 days avg.) sees the longest lead times, while Summer (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Exeter.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Exeter averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Exeter (2025)
Amenity Prevalence
Amenity Insights for Exeter
- Essential amenities in Exeter that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Exeter: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Exeter to stay competitive.
Exeter Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Exeter
- The typical guest profile for Airbnb in Exeter consists of primarily domestic travelers (97%), often arriving from nearby Sydney, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.5% of guests.
- Key international markets include Australia (96.5%) and United States (1.8%).
- Top languages spoken are English (75.4%) followed by French (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Sydney and New South Wales.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Exeter Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,349 | $600.00 | 42% |
| Berry | 115 | $6,185 | $540.04 | 41% |
| Jaspers Brush | 13 | $5,600 | $510.06 | 37% |
| Burrawang | 11 | $5,005 | $523.75 | 43% |
| Berrima | 44 | $4,756 | $426.34 | 42% |
| Braidwood | 20 | $4,708 | $443.62 | 40% |
| Robertson | 44 | $4,655 | $375.71 | 40% |
| Dora Creek | 17 | $4,613 | $370.02 | 45% |
| Bombo | 10 | $4,613 | $503.00 | 39% |
| Gerringong | 121 | $4,483 | $486.76 | 37% |