Evans Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Evans Head in 2025? Explore comprehensive Airbnb analytics for Evans Head, New South Wales, Australia to uncover income potential. This 2025 STR market report for Evans Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 53 active listings.
Whether you're considering an Airbnb investment in Evans Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Evans Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Evans Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Evans Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Evans Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Evans Head is typically November, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Evans Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,018+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,758 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,658, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Evans Head
Evans Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Evans Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Evans Head:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Evans Head
Average Daily Rate (ADR) Airbnb Trends in Evans Head (2025)
Effective short term rental pricing strategy in Evans Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Evans Head typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $384 or more.
- Typical properties (Median) charge around $307 per night.
- Entry-level properties (Bottom 25%) earn around $191 per night.
Average Daily Rate (ADR) Trend by Month in Evans Head
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Airbnb Seasonality Analysis & Trends in Evans Head (2025)
Peak Season (November, May, December)
- Revenue averages $5,062 per month
- Occupancy rates average 44.7%
- Daily rates average $321
Shoulder Season
- Revenue averages $4,048 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $294
Low Season (February, March, August)
- Revenue drops to average $3,148 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $299
Seasonality Insights for Evans Head
- The Airbnb seasonality in Evans Head shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Evans Head's highest earning potential, with monthly revenues capable of climbing to $5,188, occupancy reaching a high of 53.1%, and ADRs peaking at $347.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,082, occupancy could drop to 30.0%, and ADRs may adjust down to $286.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Evans Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Evans Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Evans Head (2025)
Exploring the top neighborhoods for short-term rentals in Evans Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Beautiful surfing spot with golden sands and a relaxed vibe. Ideal for families and surfers looking for direct beach access, making it a prime location for Airbnb hosting. | Main Beach, Shark Bay, Evans Head Fishing Co-op, Skimmers Park, Evans Head Memorial Aerodrome |
| Chinamans Beach | A secluded beach area that is perfect for tranquility seekers. Its peaceful setting attracts visitors looking for a quieter getaway, making it a great choice for vacation rentals. | Chinamans Beach, Bicentennial Coastal Walk, Bird Wildlife Reserve, Fishing from the beach, Picnic areas |
| Shark Bay | Known for its stunning natural beauty and whale watching opportunities. Offers unique outdoor experiences that attract eco-tourists and nature lovers. | Shark Bay, Whale Watching, Kayaking, Nature walks, Fishing |
| Evans Head Golf Club | A prime location for golf enthusiasts looking for a holiday or weekend getaway, with stunning views and great facilities. | Evans Head Golf Club, Golf course views, Clubhouse dining, Local wildlife |
| Evans Head Memorial Aerodrome | Historic site that appeals to aviation enthusiasts and history buffs, making it a unique spot for educational and recreational stays. | Aviation history, Airshows, Community events |
| Goanna Headland | Popular for hiking and stunning coastal views, attracting adventure seekers and nature lovers. | Goanna Headland walking trails, Scenic lookouts, Wildlife sightings, Photography opportunities |
| Evans River | Offering water sports and fishing opportunities, this area is perfect for adventure seekers and those looking to relax by the water. | Evans River Estuary, Fishing spots, Kayaking, Picnic areas, Water sports access |
| Dolphin Cove | Great location for families and couples looking for a romantic escape with beautiful scenery and access to nature. | Dolphin sightings, Secluded beaches, Walking trails, Picnic spots |
Understanding Airbnb License Requirements & STR Laws in Evans Head (2025)
Yes, Evans Head, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Evans Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 87% licensed listings)
Top Performing Airbnb Properties in Evans Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Evans Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
95 Ocean Drive
Entire Place • 4 bedrooms
9 Cedar Street
Entire Place • 5 bedrooms
Reflections Beach House - 50m to Patrolled Beach
Entire Place • 4 bedrooms
105 Ocean Drive
Entire Place • 3 bedrooms
Evans Headland Cottage - 121 Ocean Drive
Entire Place • 2 bedrooms
17 Pacific Crescent
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Evans Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Evans Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Drift + Stay | 37 | $1,530,478 | 424 | 3.98/5.0 |
| Reflections | 1 | $89,999 | 23 | 4.74/5.0 |
| Trudy | 1 | $81,997 | 16 | 5.00/5.0 |
| Host #255483473 | 1 | $34,528 | 4 | 5.00/5.0 |
| Steve | 1 | $31,301 | 48 | 4.92/5.0 |
| Leanne | 1 | $29,945 | 14 | 4.93/5.0 |
| Jeanne | 1 | $27,542 | 156 | 4.85/5.0 |
| Zoe | 1 | $27,017 | 151 | 4.91/5.0 |
| Janine | 2 | $20,885 | 127 | 4.92/5.0 |
| Kristy | 1 | $20,678 | 9 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Evans Head.
Dive Deeper: Advanced Evans Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Evans Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEvans Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Evans Head
- The Evans Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Evans Head, House properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 60.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Evans Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Evans Head
- The dominant room capacity in Evans Head is 3 bedrooms listings, making up 47.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.0% of the active Airbnb listings in Evans Head, indicating a high concentration in these sizes.
- A significant 73.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Evans Head.
Evans Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Evans Head
- The most common guest capacity trend in Evans Head vacation rentals is listings accommodating 6 guests (39.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Evans Head STR market, accounting for 77.3% of listings.
- 81.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Evans Head.
- On average, properties in Evans Head are equipped to host 6.4 guests.
Evans Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Evans Head
- The most common availability pattern in Evans Head falls within the 271-366 days range, representing 50.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Evans Head (35.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Evans Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
1.9% of total
2 Nights
5 listings
9.6% of total
3 Nights
7 listings
13.5% of total
4-6 Nights
3 listings
5.8% of total
30+ Nights
36 listings
69.2% of total
Key Insights
- The most prevalent minimum stay requirement in Evans Head is 30+ Nights, adopted by 69.2% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (11.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (69.2%) caters to monthly stays (30+ nights) in Evans Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 69.2% of Evans Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 69.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Evans Head.
Evans Head Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
32 listings
68.1% of total
Flexible
4 listings
8.5% of total
Moderate
5 listings
10.6% of total
Firm
3 listings
6.4% of total
Strict
3 listings
6.4% of total
Cancellation Policy Insights for Evans Head
- The prevailing Airbnb cancellation policy trend in Evans Head is Super Strict 30 Days, used by 68.1% of listings.
- There's a relatively balanced mix between guest-friendly (19.1%) and stricter (12.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Super Strict 30 Days policy to align with the 68.1% market standard in Evans Head.
- Using a Strict policy might deter some guests, as only 6.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Evans Head.
Evans Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Evans Head
- The overall average booking lead time for vacation rentals in Evans Head is 69 days.
- Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (78 days avg.) sees the longest lead times, while Summer (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Evans Head.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Evans Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Evans Head (2025)
Amenity Prevalence
Amenity Insights for Evans Head
- Essential amenities in Evans Head that guests expect include: Washer, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Bed linens, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Evans Head: Washer, TV, Wifi.
- Prioritize adding missing essentials: Washer, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Evans Head to stay competitive.
Evans Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Evans Head
- The typical guest profile for Airbnb in Evans Head consists of primarily domestic travelers (93%), often arriving from nearby Gold Coast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.9% of guests.
- Key international markets include Australia (92.9%) and United Kingdom (2.1%).
- Top languages spoken are English (83.6%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Gold Coast and Queensland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Evans Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Suffolk Park | 188 | $3,161 | $375.75 | 46% |