Brunswick Heads Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Brunswick Heads in 2025? Explore comprehensive Airbnb analytics for Brunswick Heads, New South Wales, Australia to uncover income potential. This 2025 STR market report for Brunswick Heads, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 101 active listings.
Whether you're considering an Airbnb investment in Brunswick Heads, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brunswick Heads Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brunswick Heads Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brunswick Heads (2025)
Understanding the monthly revenue variations for Airbnb listings in Brunswick Heads is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brunswick Heads is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brunswick Heads across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,117+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,924 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,044 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,668, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brunswick Heads
Brunswick Heads Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brunswick Heads STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brunswick Heads:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brunswick Heads
Average Daily Rate (ADR) Airbnb Trends in Brunswick Heads (2025)
Effective short term rental pricing strategy in Brunswick Heads involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brunswick Heads typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $500+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $312 or more.
- Typical properties (Median) charge around $232 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Brunswick Heads
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Airbnb Seasonality Analysis & Trends in Brunswick Heads (2025)
Peak Season (December, January, November)
- Revenue averages $5,255 per month
- Occupancy rates average 55.7%
- Daily rates average $316
Shoulder Season
- Revenue averages $3,548 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $262
Low Season (February, March, August)
- Revenue drops to average $3,022 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $285
Seasonality Insights for Brunswick Heads
- The Airbnb seasonality in Brunswick Heads shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brunswick Heads's highest earning potential, with monthly revenues capable of climbing to $6,229, occupancy reaching a high of 62.2%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,826, occupancy could drop to 38.1%, and ADRs may adjust down to $257.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brunswick Heads.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brunswick Heads seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brunswick Heads (2025)
Exploring the top neighborhoods for short-term rentals in Brunswick Heads? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brunswick Heads Beach | A tranquil coastal town known for its stunning beach and family-friendly atmosphere. It's a perfect spot for tourists seeking relaxation and outdoor activities like swimming, surfing, and fishing. | Brunswick Heads Beach, Torakina Beach, Brunswick River, Brunswick Heads Nature Reserve, The River Mouth |
| Brunswick Heads Village | The heart of Brunswick Heads featuring charming shops, cafes, and a relaxed community vibe. Ideal for visitors looking to experience local culture and cuisine. | Brunswick Heads Markets, Local cafes and restaurants, The Hotel Brunswick, Heritage-listed buildings, Art galleries |
| The Australian Dunes | Known for its natural beauty and eco-tourism opportunities, this area attracts nature lovers and those looking for a peaceful retreat among lush surroundings. | The Dunes Beach, Walking trails, Nature experiences, Birdwatching, Picnic spots |
| Fisherman's Lookout | A popular lookout point that provides breathtaking views of the coastline and a great spot for photography. It's favored by tourists wanting to enjoy picturesque landscapes. | Viewing platform, Scenic walks, Photography spots, Whale watching opportunities |
| Chinderah | A quieter alternative to Brunswick Heads, appealing to families and groups looking for larger spaces and easy access to both river and beach activities. | Chinderah Tavern, Local parks, Walking trails along the Tweed River, Close to Gold Coast attractions |
| Byron Bay (nearby) | Renowned for its vibrant scene, culture, and beaches. It’s just a short drive away from Brunswick Heads and attracts a significant number of tourists. | Cape Byron Lighthouse, Byron Bay Beaches, Main Beach, Byron Bay Markets, Local music and arts scene |
| Mullumbimby | A neighboring town known for its artsy vibe and community events. It offers a different taste of local culture and is popular with tourists looking for unique experiences. | Mullumbimby Farmers Market, Heritage Walk, Local art studios, Mullumbimby Creek |
| Ocean Shores | Just south of Brunswick Heads, this area provides a more residential feel with easy access to beaches and local amenities, great for families and longer stays. | Ocean Shores Beach, Local shops, Nearby parks, Golf courses, Scenic river views |
Understanding Airbnb License Requirements & STR Laws in Brunswick Heads (2025)
Yes, Brunswick Heads, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brunswick Heads to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Brunswick Heads (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brunswick Headsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Absolute waterfront, 3 story beach house.
Entire Place • 4 bedrooms
Bruns Surf Shack: Beachy Hideaway
Entire Place • 3 bedrooms
The Terrace Penthouse Apartment
Entire Place • 4 bedrooms
The Sunset Bungalow, Brunswick Heads
Entire Place • 3 bedrooms
The Sunset Loft Brunswick Heads
Entire Place • 3 bedrooms
The Bruns Holiday House est 1936
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brunswick Heads (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brunswick Heads based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| North Coast Lifestyle Properti | 18 | $539,150 | 210 | 4.15/5.0 |
| Ryan | 6 | $309,448 | 1020 | 4.81/5.0 |
| Paul | 8 | $183,818 | 205 | 4.62/5.0 |
| Mark | 1 | $122,836 | 4 | 5.00/5.0 |
| Gene | 1 | $120,455 | 93 | 4.98/5.0 |
| Nikki | 2 | $119,255 | 135 | 4.83/5.0 |
| Ryan Min | 2 | $113,993 | 340 | 4.89/5.0 |
| Terrace | 1 | $111,468 | 89 | 4.99/5.0 |
| Jenny | 3 | $108,660 | 9 | 3.17/5.0 |
| Elders | 7 | $88,476 | 20 | 0.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brunswick Heads.
Dive Deeper: Advanced Brunswick Heads STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brunswick Heads. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrunswick Heads Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brunswick Heads
- The Brunswick Heads Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 101 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brunswick Heads, House properties are the most common (47.5%), reflecting the local real estate landscape.
- Houses represent a significant 47.5% portion, catering likely to families or larger groups.
- The presence of 13.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Brunswick Heads Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brunswick Heads
- The dominant room capacity in Brunswick Heads is 2 bedrooms listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.4% of the active Airbnb listings in Brunswick Heads, indicating a high concentration in these sizes.
- A significant 41.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brunswick Heads.
Brunswick Heads Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brunswick Heads
- The most common guest capacity trend in Brunswick Heads vacation rentals is listings accommodating 4 guests (33.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brunswick Heads STR market, accounting for 54.5% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brunswick Heads.
- On average, properties in Brunswick Heads are equipped to host 4.8 guests.
Brunswick Heads Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brunswick Heads
- The most common availability pattern in Brunswick Heads falls within the 181-270 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brunswick Heads (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brunswick Heads Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
14.6% of total
2 Nights
10 listings
10.4% of total
3 Nights
9 listings
9.4% of total
4-6 Nights
27 listings
28.1% of total
7-29 Nights
4 listings
4.2% of total
30+ Nights
32 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Brunswick Heads is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Brunswick Heads, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Brunswick Heads hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brunswick Heads.
Brunswick Heads Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
16.3% of total
Super Strict 60 Days
1 listings
1.2% of total
Flexible
6 listings
7% of total
Moderate
13 listings
15.1% of total
Firm
20 listings
23.3% of total
Strict
32 listings
37.2% of total
Cancellation Policy Insights for Brunswick Heads
- The prevailing Airbnb cancellation policy trend in Brunswick Heads is Strict, used by 37.2% of listings.
- A majority (60.5%) of hosts in Brunswick Heads utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.2% market standard in Brunswick Heads.
- With 37.2% using Strict terms, this is a viable option in Brunswick Heads, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brunswick Heads.
Brunswick Heads STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brunswick Heads
- The overall average booking lead time for vacation rentals in Brunswick Heads is 73 days.
- Guests book furthest in advance for stays during December (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (84 days avg.) sees the longest lead times, while Summer (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Brunswick Heads.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Brunswick Heads averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brunswick Heads (2025)
Amenity Prevalence
Amenity Insights for Brunswick Heads
- Popular amenities like TV, Smoke alarm, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brunswick Heads to stay competitive.
Brunswick Heads Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brunswick Heads
- The typical guest profile for Airbnb in Brunswick Heads consists of primarily domestic travelers (90%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 90.3% of guests.
- Key international markets include Australia (90.3%) and United Kingdom (2.8%).
- Top languages spoken are English (75.2%) followed by French (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Sydney.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brunswick Heads Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Scenic Rim Regional | 284 | $3,224 | $243.05 | 46% |