Brooms Head Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in New South Wales, Australia
Is Airbnb profitable in Brooms Head in 2025? Explore comprehensive Airbnb analytics for Brooms Head, New South Wales, Australia to uncover income potential. This 2025 STR market report for Brooms Head, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Brooms Head, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brooms Head Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brooms Head Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brooms Head (2025)
Understanding the monthly revenue variations for Airbnb listings in Brooms Head is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brooms Head is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brooms Head across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,238 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,070, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brooms Head
Brooms Head Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brooms Head STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brooms Head:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brooms Head
Average Daily Rate (ADR) Airbnb Trends in Brooms Head (2025)
Effective short term rental pricing strategy in Brooms Head involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brooms Head typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $329 or more.
- Typical properties (Median) charge around $212 per night.
- Entry-level properties (Bottom 25%) earn around $153 per night.
Average Daily Rate (ADR) Trend by Month in Brooms Head
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Airbnb Seasonality Analysis & Trends in Brooms Head (2025)
Peak Season (June, January, December)
- Revenue averages $4,302 per month
- Occupancy rates average 53.8%
- Daily rates average $263
Shoulder Season
- Revenue averages $2,920 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $249
Low Season (March, August, November)
- Revenue drops to average $2,081 per month
- Occupancy decreases to average 29.1%
- Daily rates adjust to average $242
Seasonality Insights for Brooms Head
- The Airbnb seasonality in Brooms Head shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brooms Head's highest earning potential, with monthly revenues capable of climbing to $4,480, occupancy reaching a high of 58.7%, and ADRs peaking at $271.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,978, occupancy could drop to 28.2%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brooms Head.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brooms Head seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brooms Head (2025)
Exploring the top neighborhoods for short-term rentals in Brooms Head? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Main Beach | Brooms Head's Main Beach is a stunning, picturesque beach area that is perfect for families and vacationers. With beautiful views and safe swimming conditions, it's a popular spot for beachgoers. | Main Beach, Brooms Head Nature Reserve, Fishing at the headland, Picnic areas, Walking trails |
| Minnie Water | Nearby Minnie Water is known for its peaceful atmosphere and stunning natural beauty. It's an ideal spot for relaxation and enjoying nature, attracting visitors looking for a serene getaway. | Minnie Water Beach, Wooli River, Shark Island, Coastal walk trails, Wildlife watching |
| Cabbage Tree Beach | Cabbage Tree Beach offers a more secluded and tranquil beach experience. It's perfect for those looking to escape the crowds and enjoy the natural landscape. | Cabbage Tree Beach, Scenic lookouts, Kayaking opportunities, Relaxation spots, Surfing |
| Brooms Head Nature Reserve | The nature reserve showcases the rich biodiversity of the region, making it a hotspot for nature lovers and outdoor enthusiasts. It provides rustic camping experiences and hiking trails. | Nature trails, Birdwatching, Scenic views, Camping, Fishing spots |
| Brooms Head Village | The village area provides a local atmosphere with shops and dining options. It's convenient for visitors looking for a more community-oriented experience while being close to the beach. | Local cafes, Shops, Community events, Beach access |
| Shark Island | Shark Island is a local secret that offers stunning views and secluded picnic areas, ideal for those looking for a unique, off-the-beaten-path experience. | Secluded beaches, Picnic areas, Scenic views, Snorkeling spots, Fishing |
| Yuraygir National Park | This national park provides stunning coastal scenery and rich wildlife, appealing to nature enthusiasts and those looking for hiking and exploring opportunities. | Hiking trails, Beach access, Wildlife spotting, Scenic viewpoints, Camping areas |
| Wooli Beach | Wooli Beach is just a short drive away and offers a pristine coastline that is perfect for a variety of water sports, making it a great destination for active travelers. | Wooli Beach, Wooli River, Surfing, Fishing, Swimming |
Understanding Airbnb License Requirements & STR Laws in Brooms Head (2025)
Yes, Brooms Head, New South Wales, Australia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brooms Head to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Brooms Head (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brooms Headbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boketto - A Modern Australian Seaside Escape
Entire Place • 4 bedrooms
Pacifica House - First National Holidays
Entire Place • 4 bedrooms
Casa della Vista
Entire Place • 3 bedrooms
Norfolk Cottage Beachhouse-BEST LOCATION IN BROOMS
Entire Place • 4 bedrooms
Pacifica 1 Available April School Holidays.
Entire Place • 2 bedrooms
Best Views Beach House - Casacosta
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brooms Head (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brooms Head based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| First National | 5 | $173,695 | 15 | 1.85/5.0 |
| Katie | 1 | $129,876 | 31 | 4.87/5.0 |
| Roslyn | 6 | $97,271 | 40 | 4.60/5.0 |
| Michelle | 1 | $59,778 | 61 | 4.90/5.0 |
| Rachael | 1 | $49,625 | 178 | 4.88/5.0 |
| Yasmine | 1 | $33,374 | 56 | 4.63/5.0 |
| Melissa | 1 | $33,351 | 93 | 4.97/5.0 |
| Martin | 1 | $32,298 | 143 | 4.92/5.0 |
| Raymond & Julieann | 1 | $25,511 | 129 | 4.95/5.0 |
| Nerida & Amanda | 1 | $18,274 | 46 | 4.65/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brooms Head.
Dive Deeper: Advanced Brooms Head STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brooms Head. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrooms Head Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brooms Head
- The Brooms Head Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brooms Head, House properties are the most common (59.1%), reflecting the local real estate landscape.
- Houses represent a significant 59.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 13.5%) offer potential for unique stay experiences.
Brooms Head Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brooms Head
- The dominant room capacity in Brooms Head is 1 bedroom listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Brooms Head, indicating a high concentration in these sizes.
- A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brooms Head.
Brooms Head Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brooms Head
- The most common guest capacity trend in Brooms Head vacation rentals is listings accommodating 8+ guests (40.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Brooms Head STR market, accounting for 59.1% of listings.
- 59.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brooms Head.
- On average, properties in Brooms Head are equipped to host 6.0 guests.
Brooms Head Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brooms Head
- The most common availability pattern in Brooms Head falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brooms Head (40.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brooms Head Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
6 listings
27.3% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
6 listings
27.3% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Brooms Head is 2 Nights, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Brooms Head, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.3% of Brooms Head hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brooms Head.
Brooms Head Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10.5% of total
Flexible
2 listings
10.5% of total
Moderate
3 listings
15.8% of total
Strict
12 listings
63.2% of total
Cancellation Policy Insights for Brooms Head
- The prevailing Airbnb cancellation policy trend in Brooms Head is Strict, used by 63.2% of listings.
- A majority (63.2%) of hosts in Brooms Head utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 63.2% market standard in Brooms Head.
- With 63.2% using Strict terms, this is a viable option in Brooms Head, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Brooms Head.
Brooms Head STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brooms Head
- The overall average booking lead time for vacation rentals in Brooms Head is 69 days.
- Guests book furthest in advance for stays during April (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Summer (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Brooms Head.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Brooms Head averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brooms Head (2025)
Amenity Prevalence
Amenity Insights for Brooms Head
- Essential amenities in Brooms Head that guests expect include: Washer, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Cooking basics, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brooms Head: Washer, Kitchen, TV.
- Consider adding popular differentiators like Smoke alarm or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brooms Head to stay competitive.
Brooms Head Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brooms Head
- The typical guest profile for Airbnb in Brooms Head consists of primarily domestic travelers (95%), often arriving from nearby Brisbane, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 94.8% of guests.
- Key international markets include Australia (94.8%) and Romania (0.6%).
- Top languages spoken are English (64.3%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Brisbane and Gold Coast.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brooms Head Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Byron Bay | 952 | $4,207 | $425.18 | 43% |
| Byron Shire Council | 206 | $3,945 | $428.48 | 42% |
| Ewingsdale | 67 | $3,804 | $487.49 | 37% |
| Kingscliff | 336 | $3,683 | $376.49 | 41% |
| Casuarina Beach | 138 | $3,646 | $407.62 | 42% |
| Clunes | 18 | $3,531 | $285.32 | 41% |
| Uki | 14 | $3,492 | $275.12 | 40% |
| Gold Coast City | 5,526 | $3,362 | $265.25 | 51% |
| Bogangar | 117 | $3,299 | $350.07 | 42% |
| Suffolk Park | 188 | $3,161 | $375.75 | 46% |