Surat Thani Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Surat Thani Province, Thailand
Is Airbnb profitable in Surat Thani in 2025? Explore comprehensive Airbnb analytics for Surat Thani, Surat Thani Province, Thailand to uncover income potential. This 2025 STR market report for Surat Thani, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Surat Thani, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surat Thani Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surat Thani Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surat Thani (2025)
Understanding the monthly revenue variations for Airbnb listings in Surat Thani is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surat Thani is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surat Thani across different performance tiers:
- Best-in-class properties (Top 10%) achieve $650+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $365 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $70, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surat Thani
Surat Thani Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surat Thani STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surat Thani:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surat Thani
Average Daily Rate (ADR) Airbnb Trends in Surat Thani (2025)
Effective short term rental pricing strategy in Surat Thani involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surat Thani typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $70+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $38 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Surat Thani
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Airbnb Seasonality Analysis & Trends in Surat Thani (2025)
Peak Season (April, May, March)
- Revenue averages $403 per month
- Occupancy rates average 29.3%
- Daily rates average $34
Shoulder Season
- Revenue averages $306 per month
- Occupancy maintains around 26.5%
- Daily rates hold near $34
Low Season (August, September, October)
- Revenue drops to average $183 per month
- Occupancy decreases to average 20.1%
- Daily rates adjust to average $34
Seasonality Insights for Surat Thani
- The Airbnb seasonality in Surat Thani shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surat Thani's highest earning potential, with monthly revenues capable of climbing to $435, occupancy reaching a high of 35.2%, and ADRs peaking at $35.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $138, occupancy could drop to 18.8%, and ADRs may adjust down to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surat Thani.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surat Thani seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surat Thani (2025)
Exploring the top neighborhoods for short-term rentals in Surat Thani? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koh Samui | A popular island destination known for its stunning beaches, luxurious resorts, and vibrant nightlife. Attracts tourists looking for a tropical getaway and water activities. | Chaweng Beach, Lamai Beach, Big Buddha, Ang Thong National Marine Park, Fisherman's Village, Secret Buddha Garden |
| Koh Phangan | Famous for its full moon parties and beautiful beaches. Ideal for younger travelers and backpackers seeking a party atmosphere as well as tranquil retreats. | Haad Rin Beach, Thong Nai Pan Noi Beach, Bottle Beach, Than Sadet National Park, Phaeng Waterfall, Koh Ma |
| Surat Thani City | The transit hub for exploring the surrounding islands and national parks. Offers budget accommodation and local culture. | Surat Thani Night Market, Suan Mokkh International Dharma Hermitage, Tapee River, Nang Yuan Island, Koh Samui Ferry |
| Koh Tao | A small island popular for diving and snorkeling, known for its beautiful marine life and relaxed atmosphere. Attracts adventure seekers and divers. | Shark Bay, Ao Leuk, Sairee Beach, Koh Nang Yuan, Chalok Baan Kao, Sai Nuan Beach |
| Ratchaprapa Dam | A scenic area surrounded by rugged mountains and lush forests, perfect for eco-tourism and outdoor activities. It’s ideal for guests looking for natural beauty and tranquility. | Cheow Lan Lake, Ratchaprapa Dam, Khao Sok National Park, Jungle Rafts, Floating bungalows |
| Khao Sok National Park | One of the oldest rainforests in the world, offering diverse wildlife and breathtaking scenery. Great for nature lovers and adventure enthusiasts. | Cheow Lan Lake, Jungle trekking, Canoeing, Wildlife spotting, Night safari tours |
| Nakhon Si Thammarat | A nearby province with rich culture and historical sites. Perfect for visitors seeking to experience authentic Thai culture and history. | Wat Phra Mahathat Woramahawihan, Khao Luang National Park, The Southern Thai Tradition Museum, Nakhon Si Thammarat Historical Park |
| Don Sak | A gateway to Koh Samui and the beautiful Ang Thong National Marine Park. Ideal for those seeking ferry access to the islands. | Don Sak Pier, Mangrove Forests, Wat Don Sak |
Understanding Airbnb License Requirements & STR Laws in Surat Thani (2025)
While Surat Thani, Surat Thani Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surat Thani to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Surat Thani (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surat Thanibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Waterfront raft room
Private Room • 1 bedroom
A Tropical Getaway Surrounded by Local Livelihoods
Entire Place • 1 bedroom
Beautiful Luxury Villa, Surat Thani City
Entire Place • 3 bedrooms
Family Private Bath with Breakfast
Private Room • 2 bedrooms
Family Sharing Bath+BF
Private Room • 1 bedroom
✤King✤ Parking✤ A/C✤ Big Garden✤ Full Kitchen✤ Enjoy✤
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surat Thani (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surat Thani based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Blu Monkey Hub & Hotel | 10 | $33,976 | 126 | 3.42/5.0 |
| Anuwat | 2 | $17,178 | 30 | 2.46/5.0 |
| Pattanan | 4 | $11,723 | 212 | 4.91/5.0 |
| Saovapa | 1 | $10,573 | 211 | 4.82/5.0 |
| Ghan | 2 | $9,743 | 91 | 4.96/5.0 |
| Dararat | 1 | $9,128 | 3 | 5.00/5.0 |
| กิตตินันท์ | 3 | $5,674 | 6 | 1.89/5.0 |
| Nicole | 1 | $5,002 | 10 | 5.00/5.0 |
| Phrae | 3 | $4,143 | 470 | 4.74/5.0 |
| Leen | 1 | $4,118 | 25 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surat Thani.
Dive Deeper: Advanced Surat Thani STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surat Thani. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurat Thani Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surat Thani
- The Surat Thani Airbnb market composition is heavily skewed towards Private Room listings, which make up 69% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Surat Thani, House properties are the most common (36.9%), reflecting the local real estate landscape.
- Houses represent a significant 36.9% portion, catering likely to families or larger groups.
- The presence of 35.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.4%) offer potential for unique stay experiences.
Surat Thani Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surat Thani
- The dominant room capacity in Surat Thani is 1 bedroom listings, making up 59.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.6% of the active Airbnb listings in Surat Thani, indicating a high concentration in these sizes.
- With over half the market (59.5%) consisting of studios or 1-bedroom units, Surat Thani is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Surat Thani.
Surat Thani Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surat Thani
- The most common guest capacity trend in Surat Thani vacation rentals is listings accommodating 2 guests (52.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Surat Thani STR market, accounting for 71.4% of listings.
- A significant 52.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Surat Thani.
- On average, properties in Surat Thani are equipped to host 2.5 guests.
Surat Thani Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surat Thani
- The most common availability pattern in Surat Thani falls within the 271-366 days range, representing 77.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Surat Thani (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surat Thani Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
68 listings
90.7% of total
2 Nights
3 listings
4% of total
3 Nights
3 listings
4% of total
7-29 Nights
1 listings
1.3% of total
Key Insights
- The most prevalent minimum stay requirement in Surat Thani is 1 Night, adopted by 90.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Surat Thani Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.7% of Surat Thani hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surat Thani.
Surat Thani Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
43 listings
68.3% of total
Moderate
10 listings
15.9% of total
Firm
5 listings
7.9% of total
Strict
5 listings
7.9% of total
Cancellation Policy Insights for Surat Thani
- The prevailing Airbnb cancellation policy trend in Surat Thani is Flexible, used by 68.3% of listings.
- The market strongly favors guest-friendly terms, with 84.2% of listings offering Flexible or Moderate policies. This suggests guests in Surat Thani may expect booking flexibility.
- Strict cancellation policies are quite rare (7.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 68.3% market standard in Surat Thani.
- Given the high prevalence of Flexible policies (68.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Surat Thani.
Surat Thani STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surat Thani
- The overall average booking lead time for vacation rentals in Surat Thani is 22 days.
- Guests book furthest in advance for stays during October (average 37 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (29 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Surat Thani.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Surat Thani averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surat Thani (2025)
Amenity Prevalence
Amenity Insights for Surat Thani
- Essential amenities in Surat Thani that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surat Thani: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surat Thani to stay competitive.
Surat Thani Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surat Thani
- The typical guest profile for Airbnb in Surat Thani consists of predominantly international visitors (95%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 4.8% of guests.
- Key international markets include Germany (16.2%) and United Kingdom (15.3%).
- Top languages spoken are English (44.6%) followed by German (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surat Thani Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 17 | $8,369 | $2002.90 | 25% |
| Pa Khlok | 62 | $5,400 | $753.98 | 34% |
| Baan Thong Po | 125 | $3,330 | $323.13 | 48% |
| Ban Bang Khao | 44 | $3,247 | $421.06 | 39% |
| Ko Samui | 801 | $2,972 | $349.72 | 45% |
| Baan Chaweng Noi | 311 | $2,867 | $306.84 | 46% |
| Baan Taling Ngam | 22 | $2,767 | $406.97 | 34% |
| Haad Klong Jaak | 35 | $2,685 | $263.02 | 45% |
| Baan Thong Krut | 24 | $2,526 | $303.23 | 46% |
| Baan Plai Laem | 235 | $2,405 | $271.90 | 48% |