Hat Yai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Songkhla Province, Thailand
Is Airbnb profitable in Hat Yai in 2025? Explore comprehensive Airbnb analytics for Hat Yai, Songkhla Province, Thailand to uncover income potential. This 2025 STR market report for Hat Yai, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 147 active listings.
Whether you're considering an Airbnb investment in Hat Yai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hat Yai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hat Yai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hat Yai (2025)
Understanding the monthly revenue variations for Airbnb listings in Hat Yai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hat Yai is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hat Yai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,154+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,144 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $530 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hat Yai
Hat Yai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hat Yai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hat Yai:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hat Yai
Average Daily Rate (ADR) Airbnb Trends in Hat Yai (2025)
Effective short term rental pricing strategy in Hat Yai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hat Yai typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $143+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Hat Yai
Get Live Hat Yai Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hat Yai (2025)
Peak Season (December, June, May)
- Revenue averages $1,129 per month
- Occupancy rates average 32.4%
- Daily rates average $72
Shoulder Season
- Revenue averages $828 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $72
Low Season (March, July, October)
- Revenue drops to average $712 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $69
Seasonality Insights for Hat Yai
- The Airbnb seasonality in Hat Yai shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hat Yai's highest earning potential, with monthly revenues capable of climbing to $1,197, occupancy reaching a high of 41.0%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $698, occupancy could drop to 25.5%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hat Yai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hat Yai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hat Yai (2025)
Exploring the top neighborhoods for short-term rentals in Hat Yai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Hat Yai | The bustling heart of Hat Yai, perfect for travelers seeking convenience and access to shopping, dining, and nightlife. Central Hat Yai offers a vibrant atmosphere and easy transportation links. | Lee Gardens Plaza, Kim Yong Market, Hat Yai Municipal Park, Hat Yai Clock Tower, Vivo Gallery, Central Hatyai Shopping Mall |
| Kho Hong | A popular residential area with a mix of local and tourist attractions. Known for its parks and green spaces, it offers a more relaxed atmosphere while still being close to the city center. | Kho Hong Mountain, Hat Yai Park, Namtok Ton Nga Chang, Tor Yong Koong Temple, local street food stalls, easy access to public transport |
| Khlong Hae | Famous for its floating market, it attracts both local and international tourists. This area is ideal for those wanting to experience local Thai culture and cuisine in a vibrant market setting. | Khlong Hae Floating Market, Temples in the area, local food stalls, scenic river views, cultural experiences |
| Hatyai Market Area | Known for its vibrant market scene, this area appeals to tourists and locals alike. It's bustling during the daytime and is perfect for those interested in local shopping and cuisine. | Kim Yong Market, Santiporn Market, Hat Yai Night Plaza, local street food, shopping centers, souvenir shops |
| Sadao District | Located near the Malaysian border, this district attracts cross-border travelers and those looking for a cultural exchange. Ideal for guests looking to explore the border area. | Sadao Customs Complex, local cultural experiences, markets, shopping for cross-border goods |
| Songkhla Beach | Just a short drive from Hat Yai, this area offers beautiful beaches and a chill atmosphere. It's great for tourists wanting to relax near the sea while being close to the services of Hat Yai. | Songkhla Beach, The Golden Mermaid, Songkhla Zoo, Samila Beach, local seafood restaurants |
| Phukhao Thong | A quieter suburb known for its local charm and community feel. This area is perfect for guests looking for a peaceful stay while still being close to Hat Yai's attractions. | Phukhao Thong Temple, local parks, traditional markets, community events |
| Takhro | A serene area away from the hustle of the city, Takhro offers a chance to experience nature and local life. It's great for those looking to escape the busy urban environment. | natural parks, hiking trails, local waterfalls, scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Hat Yai (2025)
While Hat Yai, Songkhla Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hat Yai to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hat Yai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hat Yaibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Canale pool villa hatyai
Entire Place • 5 bedrooms
Paradise Found:4BR, 6 min to Lee Garden
Entire Place • 4 bedrooms
Knox
Entire Place • 4 bedrooms
Big Family 6BR house | 500m from Leegarden by walk
Entire Place • 6 bedrooms
The Wellbeing House (700m from Lee Garden Plaza)
Entire Place • 5 bedrooms
The pocket park@ Hatyai /5 Minutes to Lee gardens
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hat Yai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hat Yai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Km | 15 | $165,725 | 199 | 4.25/5.0 |
| Kittipong | 2 | $63,581 | 33 | 4.74/5.0 |
| Panin | 7 | $51,692 | 564 | 4.89/5.0 |
| Pause Homestay | 2 | $48,887 | 28 | 4.70/5.0 |
| Panita | 4 | $41,414 | 200 | 4.89/5.0 |
| Kanya | 4 | $40,926 | 502 | 4.72/5.0 |
| Host #541057555 | 4 | $40,001 | 5 | 0.00/5.0 |
| Nont | 2 | $39,253 | 143 | 4.75/5.0 |
| Patipat | 6 | $38,581 | 53 | 3.17/5.0 |
| Jirutchaya | 2 | $35,687 | 21 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hat Yai.
Dive Deeper: Advanced Hat Yai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hat Yai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHat Yai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hat Yai
- The Hat Yai Airbnb market composition is heavily skewed towards Private Room listings, which make up 51% of the 147 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hat Yai, House properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 55.1% portion, catering likely to families or larger groups.
- The presence of 17.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Hat Yai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hat Yai
- The dominant room capacity in Hat Yai is 1 bedroom listings, making up 29.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.0% of the active Airbnb listings in Hat Yai, indicating a high concentration in these sizes.
- A significant 24.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hat Yai.
Hat Yai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hat Yai
- The most common guest capacity trend in Hat Yai vacation rentals is listings accommodating 8+ guests (30.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Hat Yai STR market, accounting for 43.5% of listings.
- 44.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hat Yai.
- On average, properties in Hat Yai are equipped to host 4.4 guests.
Hat Yai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hat Yai
- The most common availability pattern in Hat Yai falls within the 271-366 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hat Yai (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hat Yai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
72.9% of total
2 Nights
15 listings
10.7% of total
3 Nights
1 listings
0.7% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
4 listings
2.9% of total
30+ Nights
17 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hat Yai is 1 Night, adopted by 72.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Hat Yai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Hat Yai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.9% of Hat Yai hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hat Yai.
Hat Yai Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
36 listings
28.8% of total
Moderate
24 listings
19.2% of total
Firm
31 listings
24.8% of total
Strict
34 listings
27.2% of total
Cancellation Policy Insights for Hat Yai
- The prevailing Airbnb cancellation policy trend in Hat Yai is Flexible, used by 28.8% of listings.
- A majority (52.0%) of hosts in Hat Yai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.8% market standard in Hat Yai.
- Regularly review your cancellation policy against competitors and market demand shifts in Hat Yai.
Hat Yai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hat Yai
- The overall average booking lead time for vacation rentals in Hat Yai is 29 days.
- Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Hat Yai.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Hat Yai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hat Yai (2025)
Amenity Prevalence
Amenity Insights for Hat Yai
- Essential amenities in Hat Yai that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hat Yai: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hat Yai to stay competitive.
Hat Yai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hat Yai
- The typical guest profile for Airbnb in Hat Yai consists of predominantly international visitors (97%), with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Malay.
- Domestic travelers account for 2.7% of guests.
- Key international markets include Malaysia (77%) and Singapore (7.3%).
- Top languages spoken are English (43.7%) followed by Malay (25.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Singapore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hat Yai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Tengah Island | 60 | $1,585 | $166.07 | 32% |
| Ao Kantiang | 20 | $1,449 | $134.81 | 46% |
| Haad Khlong Khong | 91 | $1,435 | $117.05 | 44% |
| Langkawi | 129 | $1,149 | $126.03 | 34% |
| Khlong Nin | 39 | $862 | $83.09 | 47% |
| Ao Nui | 49 | $840 | $97.98 | 38% |
| Sala Dan | 105 | $772 | $73.83 | 42% |
| Haad Phra Ae | 180 | $749 | $92.27 | 39% |
| Kampung Padang Gaong | 43 | $720 | $91.85 | 30% |