Sunthonphu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rayong Province, Thailand
Is Airbnb profitable in Sunthonphu in 2025? Explore comprehensive Airbnb analytics for Sunthonphu, Rayong Province, Thailand to uncover income potential. This 2025 STR market report for Sunthonphu, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 91 active listings.
Whether you're considering an Airbnb investment in Sunthonphu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunthonphu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunthonphu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunthonphu (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunthonphu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunthonphu is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunthonphu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,260+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,013 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $417 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $159, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunthonphu
Sunthonphu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunthonphu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunthonphu:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunthonphu
Average Daily Rate (ADR) Airbnb Trends in Sunthonphu (2025)
Effective short term rental pricing strategy in Sunthonphu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunthonphu typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $59 per night.
- Entry-level properties (Bottom 25%) earn around $37 per night.
Average Daily Rate (ADR) Trend by Month in Sunthonphu
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Airbnb Seasonality Analysis & Trends in Sunthonphu (2025)
Peak Season (January, December, November)
- Revenue averages $1,320 per month
- Occupancy rates average 37.8%
- Daily rates average $93
Shoulder Season
- Revenue averages $874 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $89
Low Season (June, August, September)
- Revenue drops to average $535 per month
- Occupancy decreases to average 18.6%
- Daily rates adjust to average $87
Seasonality Insights for Sunthonphu
- The Airbnb seasonality in Sunthonphu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunthonphu's highest earning potential, with monthly revenues capable of climbing to $1,421, occupancy reaching a high of 41.2%, and ADRs peaking at $94.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $418, occupancy could drop to 16.2%, and ADRs may adjust down to $87.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunthonphu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunthonphu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunthonphu (2025)
Exploring the top neighborhoods for short-term rentals in Sunthonphu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Koh Samet | A popular tropical island known for its stunning beaches and vibrant nightlife, Koh Samet attracts both local and international tourists looking for a beach getaway. | Ao Prao Beach, Sai Kaew Beach, Koh Samet National Park, Ao Wong Duean Beach, Ban Phe Pier |
| Rayong Beach | A beautiful beach area that is favored for its quieter atmosphere, making it perfect for families and travelers looking for relaxation and natural beauty. | Rayong Aquarium, Suan Son Beach, Koh Mun Nork, Koh Samet Viewpoint, Eastern National Park |
| Ban Phe | The main ferry port for Koh Samet with a lively market and other nearby tourist attractions, which is ideal for visitors looking to explore both beach and local culture. | Ban Phe Market, Koh Samet Ferry Terminal, Nasak Waterfall, Koh Talu, Wat Pa Pradu |
| Mae Ram Phueng Beach | Known for its long stretch of sand and tranquil environment, this area attracts tourists looking for a more serene beach experience. | Mae Ram Phueng Beach, Wat Charang Songkrak, Khao Laem Ya - Mu Ko Samet National Park, Sea Turtle Conservation Center |
| Suan Son Beach | Offers a peaceful environment with beautiful scenery and great facilities, making it a perfect spot for relaxation and outdoor activities. | Suan Son Beach, Koh Samet National Park, Fishing Haunts, Beachside Restaurants |
| Klaeng | A charming coastal town that offers authentic Thai experiences along with picturesque beaches and rich local culture, appealing to travelers seeking genuine local experiences. | Klaeng Beach, Klaeng National Park, Koh Mun Nork, Klaeng Market |
| Phala Beach | A less crowded beach destination that provides a more laid-back atmosphere, ideal for long-term stays and relaxation. | Phala Beach, Suan Son Beach, Eastern Seaboard, Local Seafood Restaurants |
| Pak Nam Prasae | A quaint fishing village that offers a glimpse into the local lifestyle while being close to beautiful beaches and marine life. | Pak Nam Prasae Beach, Fishing Village, Seafood Markets, Ban Phae Muang Yai |
Understanding Airbnb License Requirements & STR Laws in Sunthonphu (2025)
While Sunthonphu, Rayong Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunthonphu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunthonphu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunthonphubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Beachfront Villa with private pool & garden
Entire Place • 4 bedrooms
Luxury Beach Front Pool Villa, Phuphatara Rayong
Entire Place • 3 bedrooms
Natural Villas -Front Samet Beach house with pool
Entire Place • 3 bedrooms
一步入海的罗勇沙滩别墅
Entire Place • 3 bedrooms
Wonderful Villa for Family & Friends near beach.
Entire Place • 3 bedrooms
Seabreeze Villa
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunthonphu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunthonphu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sek | 3 | $70,005 | 269 | 4.78/5.0 |
| Elly | 1 | $60,371 | 17 | 4.82/5.0 |
| Yi | 26 | $49,036 | 58 | 1.82/5.0 |
| Philippe | 1 | $33,197 | 91 | 4.80/5.0 |
| Host #300396247 | 1 | $28,167 | 0 | 0.00/5.0 |
| Viveca | 1 | $20,678 | 13 | 4.92/5.0 |
| Kerstin | 2 | $18,633 | 16 | 2.31/5.0 |
| Margo | 1 | $16,954 | 60 | 4.90/5.0 |
| Haruedee | 2 | $16,043 | 4 | 2.50/5.0 |
| Jonathon | 1 | $15,019 | 24 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunthonphu.
Dive Deeper: Advanced Sunthonphu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunthonphu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunthonphu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunthonphu
- The Sunthonphu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 91 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunthonphu, Apartment/Condo properties are the most common (67%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
Sunthonphu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunthonphu
- The dominant room capacity in Sunthonphu is 1 bedroom listings, making up 36.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Sunthonphu, indicating a high concentration in these sizes.
- A significant 33.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunthonphu.
Sunthonphu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunthonphu
- The most common guest capacity trend in Sunthonphu vacation rentals is listings accommodating 2 guests (29.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Sunthonphu STR market, accounting for 50.6% of listings.
- 35.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunthonphu.
- On average, properties in Sunthonphu are equipped to host 4.3 guests.
Sunthonphu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunthonphu
- The most common availability pattern in Sunthonphu falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunthonphu (44%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunthonphu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
44.7% of total
2 Nights
13 listings
15.3% of total
3 Nights
3 listings
3.5% of total
4-6 Nights
12 listings
14.1% of total
7-29 Nights
11 listings
12.9% of total
30+ Nights
8 listings
9.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sunthonphu is 1 Night, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.7% of Sunthonphu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunthonphu.
Sunthonphu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.6% of total
Flexible
9 listings
14.5% of total
Moderate
13 listings
21% of total
Firm
18 listings
29% of total
Strict
21 listings
33.9% of total
Cancellation Policy Insights for Sunthonphu
- The prevailing Airbnb cancellation policy trend in Sunthonphu is Strict, used by 33.9% of listings.
- A majority (62.9%) of hosts in Sunthonphu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.9% market standard in Sunthonphu.
- With 33.9% using Strict terms, this is a viable option in Sunthonphu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunthonphu.
Sunthonphu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunthonphu
- The overall average booking lead time for vacation rentals in Sunthonphu is 53 days.
- Guests book furthest in advance for stays during November (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Spring (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sunthonphu.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Sunthonphu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunthonphu (2025)
Amenity Prevalence
Amenity Insights for Sunthonphu
- Essential amenities in Sunthonphu that guests expect include: Pool, Air conditioning, Kitchen, Free parking on premises, Essentials, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunthonphu: Pool, Air conditioning, Kitchen, Free parking on premises, Essentials, TV.
- Prioritize adding missing essentials: Free parking on premises, Essentials, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunthonphu to stay competitive.
Sunthonphu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunthonphu
- The typical guest profile for Airbnb in Sunthonphu consists of predominantly international visitors (72%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 28.4% of guests.
- Key international markets include Thailand (28.4%) and United States (8.1%).
- Top languages spoken are English (43.3%) followed by German (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunthonphu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hat Chao Samran | 14 | $1,981 | $507.96 | 24% |
| Na Chom Thian | 145 | $1,696 | $222.84 | 34% |
| Huai Yai | 24 | $1,599 | $318.51 | 30% |
| Bang Lamung | 16 | $1,586 | $275.95 | 24% |
| Nong Prue | 37 | $1,576 | $276.13 | 31% |
| Baan Klong Son | 118 | $1,443 | $195.47 | 37% |
| Pattaya | 225 | $1,374 | $249.78 | 33% |
| Nong Pla Lai | 12 | $1,142 | $197.97 | 25% |
| Bang Kao | 13 | $1,117 | $244.58 | 17% |
| Haad Khlong Chao | 10 | $1,090 | $135.44 | 33% |