Hua Hin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prachuap Khiri Khan Province, Thailand
Is Airbnb profitable in Hua Hin in 2025? Explore comprehensive Airbnb analytics for Hua Hin, Prachuap Khiri Khan Province, Thailand to uncover income potential. This 2025 STR market report for Hua Hin, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 703 active listings.
Whether you're considering an Airbnb investment in Hua Hin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hua Hin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hua Hin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hua Hin (2025)
Understanding the monthly revenue variations for Airbnb listings in Hua Hin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hua Hin is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hua Hin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,577+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,379 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $341, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hua Hin
Hua Hin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hua Hin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hua Hin:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hua Hin
Average Daily Rate (ADR) Airbnb Trends in Hua Hin (2025)
Effective short term rental pricing strategy in Hua Hin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hua Hin typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $220+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $52 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Hua Hin
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Airbnb Seasonality Analysis & Trends in Hua Hin (2025)
Peak Season (December, January, February)
- Revenue averages $1,517 per month
- Occupancy rates average 58.3%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,181 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $109
Low Season (May, June, September)
- Revenue drops to average $840 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $107
Seasonality Insights for Hua Hin
- The Airbnb seasonality in Hua Hin shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hua Hin's highest earning potential, with monthly revenues capable of climbing to $1,581, occupancy reaching a high of 60.5%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $767, occupancy could drop to 28.1%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hua Hin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hua Hin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hua Hin (2025)
Exploring the top neighborhoods for short-term rentals in Hua Hin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hua Hin Beach | Hua Hin Beach is the main tourist hub, known for its long stretches of sand, water sports, and vibrant beach lifestyle. It's ideal for families and beach lovers seeking outdoor activities and relaxation. | Hua Hin Beach, Cicada Market, Hua Hin Night Market, Khao Takiab, Vana Nava Water Jungle, Hua Hin Fishing Pier |
| Khao Takiab | Khao Takiab is a scenic area with beautiful beaches and the famous Buddha mountain. It is popular for its stunning views, seafood restaurants, and a more tranquil atmosphere compared to Hua Hin Beach. | Khao Takiab beach, Buddha's footprint, Khao Takiab Temple, Seafood restaurants, Monkey Mountain, Takiab Mountain |
| Chopsticks Hill (Khao Takiab) | A famous landmark offering panoramic views of the coastline and the city. A great spot for tourists who enjoy hiking and scenic photography. | Beachfront views, Hiking trails, Khao Takiab Temple, Local eateries, Sunset views, Cafes |
| Hua Hin Town Center | The town center is home to local markets, restaurants, and cultural attractions. A vibrant area rich in Thai culture, shopping, and dining experiences. | Hua Hin Night Market, Royal Hua Hin Golf Course, Hua Hin Railway Station, Local markets, Centara Grand Beach Resort, Art galleries |
| Suan Son Pradipat | Known for its peaceful atmosphere, this area boasts beautiful coastal scenery and is a favorite spot for camping and relaxation away from the hustle and bustle. | Suan Son Pradipat Beach, Mountain views, Picnic areas, Seafood stalls, Nature trails, Camping grounds |
| Pak Nam Pran | A tranquil coastal area known for its unspoiled beaches and local charm. Ideal for those looking to escape the busier tourist spots and enjoy natural beauty. | Pak Nam Pran Beach, Pranburi Forest Park, Local fishing villages, Pranburi River, Thao Ko Sa Forest Park, Nature reserves |
| Nong Kae | A quiet beach area with a relaxed vibe, perfect for families and retirees. Offers a range of activities including beach sports and dining. | Nong Kae Beach, Cicada Market, Hua Hin Shopping Mall, Khao Tao, Water sports, Family-friendly restaurants |
| Sai Noi Beach | A hidden gem with crystal-clear waters and fewer crowds. Great for travelers seeking a peaceful beach experience with stunning natural beauty. | Sai Noi Beach, Snorkeling, Cliff jumping, Secluded spots, Beach cafes, Fishing spots |
Understanding Airbnb License Requirements & STR Laws in Hua Hin (2025)
While Hua Hin, Prachuap Khiri Khan Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hua Hin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hua Hin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hua Hinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large villa on golf course, gym, pool
Entire Place • 6 bedrooms
Garden View Grand King Bed + Room with Breakfast
Private Room • 1 bedroom
Garden View Grand King Bed + Room only
Private Room • 1 bedroom
Tropical 6 Bedroom Villa! (Sanctuary)
Entire Place • 6 bedrooms
Baan Sele Private Pool Villa Huahin
Entire Place • 4 bedrooms
Garden View King Bed + Room Breakfast
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hua Hin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hua Hin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #491113485 | 16 | $771,925 | 0 | 0.00/5.0 |
| Lazudi | 8 | $186,785 | 57 | 2.97/5.0 |
| Nuch | 7 | $169,067 | 166 | 4.87/5.0 |
| Jean | 11 | $142,205 | 224 | 4.73/5.0 |
| Kittipong | 3 | $112,852 | 679 | 4.86/5.0 |
| Olivier | 3 | $102,433 | 135 | 4.91/5.0 |
| Eric | 5 | $84,094 | 273 | 4.83/5.0 |
| KornKrit | 3 | $74,006 | 500 | 4.77/5.0 |
| Noina CK | 2 | $71,443 | 76 | 4.82/5.0 |
| Wen | 4 | $69,757 | 643 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hua Hin.
Dive Deeper: Advanced Hua Hin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hua Hin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHua Hin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hua Hin
- The Hua Hin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.4% of the 703 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hua Hin, Apartment/Condo properties are the most common (66%), reflecting the local real estate landscape.
- Houses represent a significant 22.6% portion, catering likely to families or larger groups.
- The presence of 10.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 1.0%) offer potential for unique stay experiences.
Hua Hin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hua Hin
- The dominant room capacity in Hua Hin is 1 bedroom listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.3% of the active Airbnb listings in Hua Hin, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hua Hin.
Hua Hin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hua Hin
- The most common guest capacity trend in Hua Hin vacation rentals is listings accommodating 2 guests (39.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hua Hin STR market, accounting for 55.3% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hua Hin.
- On average, properties in Hua Hin are equipped to host 3.7 guests.
Hua Hin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hua Hin
- The most common availability pattern in Hua Hin falls within the 271-366 days range, representing 48.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hua Hin (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hua Hin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
267 listings
39.1% of total
2 Nights
112 listings
16.4% of total
3 Nights
42 listings
6.1% of total
4-6 Nights
55 listings
8.1% of total
7-29 Nights
122 listings
17.9% of total
30+ Nights
85 listings
12.4% of total
Key Insights
- The most prevalent minimum stay requirement in Hua Hin is 1 Night, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (12.4%) caters to monthly stays (30+ nights) in Hua Hin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.1% of Hua Hin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hua Hin.
Hua Hin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.8% of total
Flexible
119 listings
19.7% of total
Moderate
136 listings
22.5% of total
Firm
146 listings
24.2% of total
Strict
198 listings
32.8% of total
Cancellation Policy Insights for Hua Hin
- The prevailing Airbnb cancellation policy trend in Hua Hin is Strict, used by 32.8% of listings.
- A majority (57.0%) of hosts in Hua Hin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.8% market standard in Hua Hin.
- With 32.8% using Strict terms, this is a viable option in Hua Hin, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hua Hin.
Hua Hin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hua Hin
- The overall average booking lead time for vacation rentals in Hua Hin is 62 days.
- Guests book furthest in advance for stays during February (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Hua Hin.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Hua Hin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hua Hin (2025)
Amenity Prevalence
Amenity Insights for Hua Hin
- Essential amenities in Hua Hin that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Hua Hin.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hua Hin: Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hua Hin to stay competitive.
Hua Hin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hua Hin
- The typical guest profile for Airbnb in Hua Hin consists of predominantly international visitors (86%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 13.8% of guests.
- Key international markets include Thailand (13.8%) and United States (13.1%).
- Top languages spoken are English (48.8%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hua Hin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hat Chao Samran | 14 | $1,981 | $507.96 | 24% |
| Na Chom Thian | 145 | $1,696 | $222.84 | 34% |
| Huai Yai | 24 | $1,599 | $318.51 | 30% |
| Bang Lamung | 16 | $1,586 | $275.95 | 24% |
| Nong Prue | 37 | $1,576 | $276.13 | 31% |
| Ban Nong Bua | 35 | $1,475 | $213.88 | 31% |
| Pattaya | 225 | $1,374 | $249.78 | 33% |
| Tambon Hua Hin | 17 | $1,268 | $182.16 | 37% |
| Ban Nong Hiang | 55 | $1,237 | $208.22 | 36% |
| Nong Pla Lai | 12 | $1,142 | $197.97 | 25% |