Talat Nuea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Talat Nuea in 2025? Explore comprehensive Airbnb analytics for Talat Nuea, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Talat Nuea, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.

Whether you're considering an Airbnb investment in Talat Nuea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Talat Nuea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Talat Nuea Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$46
The average rental revenue earned for an occupied room per day in Talat Nuea.
Occupancy Rate(?)
39.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,038
Typical annual income for an Airbnb listing in Talat Nuea. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.0%
Slight decrease (-4.0%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Talat Nuea.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Talat Nuea.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
108
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Talat Nuea (2025)

Understanding the monthly revenue variations for Airbnb listings in Talat Nuea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Talat Nuea is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Talat Nuea across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,324+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $734 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $386 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $182, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Talat Nuea

Talat Nuea Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Talat Nuea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Talat Nuea:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Talat Nuea

Average Daily Rate (ADR) Airbnb Trends in Talat Nuea (2025)

Effective short term rental pricing strategy in Talat Nuea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Talat Nuea typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
  • Typical properties (Median) charge around $30 per night.
  • Entry-level properties (Bottom 25%) earn around $22 per night.

Average Daily Rate (ADR) Trend by Month in Talat Nuea

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Airbnb Seasonality Analysis & Trends in Talat Nuea (2025)

Peak Season (January, December, November)
  • Revenue averages $843 per month
  • Occupancy rates average 57.6%
  • Daily rates average $51
Shoulder Season
  • Revenue averages $565 per month
  • Occupancy maintains around 37.7%
  • Daily rates hold near $46
Low Season (April, August, October)
  • Revenue drops to average $424 per month
  • Occupancy decreases to average 30.5%
  • Daily rates adjust to average $44

Seasonality Insights for Talat Nuea

  • The Airbnb seasonality in Talat Nuea shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Talat Nuea's highest earning potential, with monthly revenues capable of climbing to $897, occupancy reaching a high of 67.5%, and ADRs peaking at $53.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $373, occupancy could drop to 25.3%, and ADRs may adjust down to $43.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Talat Nuea.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Talat Nuea seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Talat Nuea (2025)

Exploring the top neighborhoods for short-term rentals in Talat Nuea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Old Town
Historic area with vibrant Sino-Portuguese architecture and a rich cultural heritage. Attracts tourists looking for local markets, street art, and local cuisine.
Thalang Road, Buddhist Temples, Chinese Shrines, Phuket Weekend Market, Local Food Stalls
Kata Beach
Beautiful beach known for its clear waters and ideal conditions for surfing. Popular among families and water sports enthusiasts.
Kata Noi Beach, Surfing Schools, Kata Viewpoint, Kata Beach Market, Wat Kata
Karon Beach
Stunning long beach with a relaxed atmosphere, perfect for those seeking a quieter vacation experience while still being close to attractions.
Karon Viewpoint, Karon Temple, Phuket Seashell Museum, Karon Night Market, Karon Beach
Patong Beach
The most famous beach in Phuket, known for its nightlife and entertainment. Perfect for attracting party-goers and tourists looking for lively experiences.
Bangla Road, Patong Beach, Jungceylon Shopping Mall, Paradise Beach, Simon Cabaret
Surin Beach
Luxury beach area with upscale resorts and beautiful views. Attracts high-end tourists and those looking to relax in a tranquil setting.
Surin Beach, Laem Singh Viewpoint, Catch Beach Club, Local Seafood Restaurants, Phuket FantaSea
Rawai Beach
Less commercialized beach popular with locals and expats. Known for fresh seafood and a laid-back vibe, ideal for long-term stays.
Rawai Seafood Market, Promthep Cape, Chalong Bay Rum Distillery, Nai Harn Beach, Local Boat Tours
Bang Tao Beach
Home to luxury resorts and a long stretch of beach. Attracts high-end travelers and those interested in relaxation and privacy.
Bang Tao Beach, Laguna Phuket, Dream Beach Club, Cherng Talay Market, Golf Courses
Nai Harn Beach
A beautiful and quieter beach, ideal for families and couples seeking a peaceful getaway. Offers picturesque views and local restaurants.
Nai Harn Lake, Yoga Studios, Local Markets, Nai Harn Beach views, Promthep Cape Sunset

Understanding Airbnb License Requirements & STR Laws in Talat Nuea (2025)

While Talat Nuea, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Talat Nuea to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Talat Nuea (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Talat Nueabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Another Home
Unique Place in Town

Another Home Unique Place in Town

Entire Place • 3 bedrooms

$31,141
Revenue
65.3%
Occupancy
$113.31
Daily Rate
Private Pool Villa @Isara Boutique Hotel and Cafe

Private Pool Villa @Isara Boutique Hotel and Cafe

Private Room • N/A

$28,844
Revenue
41.9%
Occupancy
$208.02
Daily Rate
4 Bedrooms Sound Gallery House

4 Bedrooms Sound Gallery House

Private Room • 4 bedrooms

$23,447
Revenue
28.7%
Occupancy
$335.31
Daily Rate
The Beach room The Memory at On On Phuket Old Town

The Beach room The Memory at On On Phuket Old Town

Private Room • 1 bedroom

$16,540
Revenue
45.2%
Occupancy
$94.80
Daily Rate
Momentary Host-tell : 3 in Modern Rustic R06

Momentary Host-tell : 3 in Modern Rustic R06

Private Room • 1 bedroom

$14,581
Revenue
63.3%
Occupancy
$54.62
Daily Rate
The Ocean: Central with pool, gym, sauna, hammam

The Ocean: Central with pool, gym, sauna, hammam

Entire Place • 1 bedroom

$13,919
Revenue
75.9%
Occupancy
$46.33
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Talat Nuea (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Talat Nuea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Penjamas6$56,8791424.95/5.0
Zoey Lee6$41,550271.61/5.0
Jane1$31,141294.97/5.0
Napapon7$29,949222.10/5.0
Hugues2$27,164524.75/5.0
Host #2696853661$23,44774.86/5.0
Pratumporn2$17,480644.93/5.0
Rose6$17,0593334.05/5.0
Penjun6$14,9305764.74/5.0
Siripong1$13,576574.79/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Talat Nuea.

Dive Deeper: Advanced Talat Nuea STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Talat Nuea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Talat Nuea Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Talat Nuea

  • The Talat Nuea Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.6% of the 108 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Talat Nuea, Apartment/Condo properties are the most common (55.6%), reflecting the local real estate landscape.
  • The presence of 31.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 0.9%) offer potential for unique stay experiences.

Talat Nuea Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Talat Nuea

  • The dominant room capacity in Talat Nuea is 1 bedroom listings, making up 72.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.5% of the active Airbnb listings in Talat Nuea, indicating a high concentration in these sizes.
  • With over half the market (72.2%) consisting of studios or 1-bedroom units, Talat Nuea is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (3.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Talat Nuea.

Talat Nuea Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Talat Nuea

  • The most common guest capacity trend in Talat Nuea vacation rentals is listings accommodating 2 guests (57.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Talat Nuea STR market, accounting for 68.5% of listings.
  • A significant 59.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Talat Nuea.
  • Listings for large groups (6+ guests) are relatively rare (4.7%), potentially indicating an opportunity for hosts targeting this segment in Talat Nuea.
  • On average, properties in Talat Nuea are equipped to host 2.3 guests.

Talat Nuea Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Talat Nuea

  • The most common availability pattern in Talat Nuea falls within the 271-366 days range, representing 54.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Talat Nuea (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Talat Nuea Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (48.1%)

1 Night

50 listings

48.1% of total

2 Nights (9.6%)

2 Nights

10 listings

9.6% of total

3 Nights (10.6%)

3 Nights

11 listings

10.6% of total

4-6 Nights (8.7%)

4-6 Nights

9 listings

8.7% of total

7-29 Nights (15.4%)

7-29 Nights

16 listings

15.4% of total

30+ Nights (7.7%)

30+ Nights

8 listings

7.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Talat Nuea is 1 Night, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 48.1% of Talat Nuea hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Talat Nuea.

Talat Nuea Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

1.2% of total

Flexible (36.9%)

Flexible

31 listings

36.9% of total

Moderate (21.4%)

Moderate

18 listings

21.4% of total

Firm (20.2%)

Firm

17 listings

20.2% of total

Strict (20.2%)

Strict

17 listings

20.2% of total

Cancellation Policy Insights for Talat Nuea

  • The prevailing Airbnb cancellation policy trend in Talat Nuea is Flexible, used by 36.9% of listings.
  • There's a relatively balanced mix between guest-friendly (58.3%) and stricter (40.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 36.9% market standard in Talat Nuea.
  • Regularly review your cancellation policy against competitors and market demand shifts in Talat Nuea.

Talat Nuea STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Talat Nuea

  • The overall average booking lead time for vacation rentals in Talat Nuea is 37 days.
  • Guests book furthest in advance for stays during January (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in June (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (48 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Talat Nuea.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 48 days) to capture early planners.
  • Monitor your own booking lead times against these Talat Nuea averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Talat Nuea (2025)

Amenity Prevalence

Amenity Insights for Talat Nuea

  • Essential amenities in Talat Nuea that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Talat Nuea: Air conditioning, Wifi.
  • Prioritize adding missing essentials: Air conditioning, Wifi.
  • Consider adding popular differentiators like TV or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Talat Nuea to stay competitive.

Talat Nuea Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Talat Nuea

  • The typical guest profile for Airbnb in Talat Nuea consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 3.2% of guests.
  • Key international markets include United Kingdom (13.4%) and United States (12.2%).
  • Top languages spoken are English (45.9%) followed by French (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Talat Nuea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ban Khao Pi Lai17$8,369$2002.9025%
Pa Khlok62$5,400$753.9834%
Haad Klong Jaak35$2,685$263.0245%
Kuala Teriang13$2,554$193.8632%
Kamala869$2,499$267.1149%
Ban Khlong Son31$2,193$230.3738%
Krabi Noi54$2,045$185.8739%
Tambon Ao Nang64$1,918$171.7343%
Choeng Thale1,381$1,890$257.8841%
Chong Pli50$1,843$171.7144%

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