Kathu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand
Is Airbnb profitable in Kathu in 2025? Explore comprehensive Airbnb analytics for Kathu, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Kathu, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 251 active listings.
Whether you're considering an Airbnb investment in Kathu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kathu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kathu Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kathu (2025)
Understanding the monthly revenue variations for Airbnb listings in Kathu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kathu is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kathu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,675+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,302 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $621 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kathu
Kathu Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kathu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kathu:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kathu
Average Daily Rate (ADR) Airbnb Trends in Kathu (2025)
Effective short term rental pricing strategy in Kathu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kathu typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $71 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Kathu
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Airbnb Seasonality Analysis & Trends in Kathu (2025)
Peak Season (January, December, February)
- Revenue averages $2,463 per month
- Occupancy rates average 63.0%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,423 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $74
Low Season (June, September, October)
- Revenue drops to average $1,027 per month
- Occupancy decreases to average 41.1%
- Daily rates adjust to average $65
Seasonality Insights for Kathu
- The Airbnb seasonality in Kathu shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kathu's highest earning potential, with monthly revenues capable of climbing to $2,799, occupancy reaching a high of 63.9%, and ADRs peaking at $119.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $939, occupancy could drop to 36.0%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kathu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kathu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kathu (2025)
Exploring the top neighborhoods for short-term rentals in Kathu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Patong Beach | Famous for its vibrant nightlife and bustling atmosphere, Patong Beach attracts a large number of tourists seeking entertainment, dining, and water sports. | Patong Beach Walk, Bangla Road, Jungceylon Shopping Mall, Freedom Beach, Paradise Beach, Simon Cabaret |
| Karon Beach | Quieter than Patong, Karon Beach is ideal for families and those looking for relaxation while still providing good restaurants and entertainment. | Karon Beach Promenade, Big Buddha, Karon Viewpoint, Wat Suwan Khiri Khet, Karon Night Market |
| Kata Beach | Known for its beautiful beach and relaxed vibe, Kata Beach is popular among families and surfers, making it a great spot for vacation rentals. | Kata Beach, Kata Noi Beach, Kata Viewpoint, Surf House Kata Beach, Karon Temple Market |
| Kathu Waterfall | Nature lovers can enjoy the tranquil surroundings and the beauty of Kathu Waterfall. It's a great base for exploring nearby attractions. | Kathu Waterfall, Golf Courses (Loch Palm, Red Mountain), Jungle Bungy Jump, Tiger Kingdom |
| Loch Palm Golf Club | A premier golf destination in Phuket, appealing to golf enthusiasts and travelers looking for leisure activities. | Loch Palm Golf Club, Red Mountain Golf Club, Golf driving range, Spa treatments nearby |
| Central Festival Phuket | The largest shopping mall in Phuket, popular among both tourists and locals for shopping, dining, and entertainment options. | Central Festival Phuket, Robinson Department Store, Cinema Complex, Food Court |
| Phuket Town | Rich in history and culture, Phuket Town has a unique charm with Sino-Portuguese architecture, attracting visitors interested in culture and food. | Old Town Phuket, Thalang Road, Chinpracha House, Phuket Trickeye Museum, Local markets |
| Bang Tao Beach | Known for its luxurious resorts and upscale offerings, Bang Tao Beach caters to travelers seeking a more upscale vacation experience. | Laguna Phuket, Bang Tao Beach, Catch Beach Club, Villa Market Bang Tao |
Understanding Airbnb License Requirements & STR Laws in Kathu (2025)
While Kathu, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kathu to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kathu (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kathubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 14-BR Villa near Patong – Groups & Events
Entire Place • 14 bedrooms
10 bedroom, 28 guests, 7 Kms to Patong beach
Entire Place • 10 bedrooms
* Golf view*maid * Groups * Netflix *7 bed *12pax*
Entire Place • 6 bedrooms
*15-meter pool*group*family*maid*netflix*spacious*
Entire Place • 6 bedrooms
* 4 Bedroom * 10 people * maid service * Groups *
Entire Place • 4 bedrooms
8 bedroom, 21 people. 2 pools,2 kitchens & lounges
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kathu (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kathu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josh | 12 | $696,791 | 888 | 4.93/5.0 |
| Jason | 9 | $485,448 | 625 | 4.51/5.0 |
| Dusadee | 1 | $289,656 | 25 | 4.72/5.0 |
| Gilles | 20 | $109,395 | 371 | 4.39/5.0 |
| Claude | 15 | $89,656 | 567 | 4.89/5.0 |
| Armin | 2 | $89,256 | 290 | 4.96/5.0 |
| Lat | 6 | $88,860 | 207 | 4.08/5.0 |
| Andy | 1 | $84,301 | 35 | 4.89/5.0 |
| Natchanun | 1 | $49,065 | 6 | 4.33/5.0 |
| Sak | 8 | $42,750 | 52 | 3.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kathu.
Dive Deeper: Advanced Kathu STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kathu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKathu Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kathu
- The Kathu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.9% of the 251 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kathu, Apartment/Condo properties are the most common (69.3%), reflecting the local real estate landscape.
- Houses represent a significant 23.1% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.4%) offer potential for unique stay experiences.
Kathu Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kathu
- The dominant room capacity in Kathu is 1 bedroom listings, making up 65.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.5% of the active Airbnb listings in Kathu, indicating a high concentration in these sizes.
- With over half the market (65.7%) consisting of studios or 1-bedroom units, Kathu is particularly well-suited for individuals or couples.
Kathu Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kathu
- The most common guest capacity trend in Kathu vacation rentals is listings accommodating 2 guests (56.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kathu STR market, accounting for 68.2% of listings.
- A significant 57.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Kathu.
- 18.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kathu.
- On average, properties in Kathu are equipped to host 3.2 guests.
Kathu Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kathu
- The most common availability pattern in Kathu falls within the 271-366 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kathu (27.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kathu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
24.8% of total
2 Nights
35 listings
15.2% of total
3 Nights
29 listings
12.6% of total
4-6 Nights
17 listings
7.4% of total
7-29 Nights
50 listings
21.7% of total
30+ Nights
42 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kathu is 1 Night, adopted by 24.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in Kathu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.8% of Kathu hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kathu.
Kathu Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.6% of total
Super Strict 60 Days
2 listings
1.1% of total
Flexible
25 listings
13.8% of total
Moderate
25 listings
13.8% of total
Firm
26 listings
14.4% of total
Strict
102 listings
56.4% of total
Cancellation Policy Insights for Kathu
- The prevailing Airbnb cancellation policy trend in Kathu is Strict, used by 56.4% of listings.
- A majority (70.8%) of hosts in Kathu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 56.4% market standard in Kathu.
- With 56.4% using Strict terms, this is a viable option in Kathu, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kathu.
Kathu STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kathu
- The overall average booking lead time for vacation rentals in Kathu is 54 days.
- Guests book furthest in advance for stays during January (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (70 days avg.) sees the longest lead times, while Summer (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Kathu.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Kathu averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kathu (2025)
Amenity Prevalence
Amenity Insights for Kathu
- Essential amenities in Kathu that guests expect include: Air conditioning, Wifi, TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kathu.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kathu: Air conditioning, Wifi, TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kathu to stay competitive.
Kathu Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kathu
- The typical guest profile for Airbnb in Kathu consists of predominantly international visitors (94%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 5.8% of guests.
- Key international markets include United States (12%) and United Kingdom (8.6%).
- Top languages spoken are English (46.8%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kathu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 17 | $8,369 | $2002.90 | 25% |
| Pa Khlok | 62 | $5,400 | $753.98 | 34% |
| Haad Klong Jaak | 35 | $2,685 | $263.02 | 45% |
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Kamala | 869 | $2,499 | $267.11 | 49% |
| Ban Khlong Son | 31 | $2,193 | $230.37 | 38% |
| Krabi Noi | 54 | $2,045 | $185.87 | 39% |
| Tambon Ao Nang | 64 | $1,918 | $171.73 | 43% |
| Choeng Thale | 1,381 | $1,890 | $257.88 | 41% |
| Chong Pli | 50 | $1,843 | $171.71 | 44% |