Karon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand
Is Airbnb profitable in Karon in 2025? Explore comprehensive Airbnb analytics for Karon, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Karon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 868 active listings.
Whether you're considering an Airbnb investment in Karon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Karon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Karon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Karon (2025)
Understanding the monthly revenue variations for Airbnb listings in Karon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Karon is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Karon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,323+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,914 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,359 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $595, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Karon
Karon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Karon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Karon:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Karon
Average Daily Rate (ADR) Airbnb Trends in Karon (2025)
Effective short term rental pricing strategy in Karon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Karon typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $362+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Karon
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Airbnb Seasonality Analysis & Trends in Karon (2025)
Peak Season (January, December, February)
- Revenue averages $3,938 per month
- Occupancy rates average 60.8%
- Daily rates average $209
Shoulder Season
- Revenue averages $2,538 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $165
Low Season (August, September, October)
- Revenue drops to average $1,716 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $155
Seasonality Insights for Karon
- The Airbnb seasonality in Karon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Karon's highest earning potential, with monthly revenues capable of climbing to $4,676, occupancy reaching a high of 66.5%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,337, occupancy could drop to 38.7%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Karon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Karon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Karon (2025)
Exploring the top neighborhoods for short-term rentals in Karon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Karon Beach | Famous for its stunning beach, Karon Beach attracts tourists looking for sun, sand, and relaxation. The area has a variety of restaurants, shops, and beachfront activities that draw visitors year-round. | Karon Beach, Big Buddha, Wat Suwan Khiri Khet (Karon Temple), Karon Night Market, Karon View Point |
| Karon View Point | A picturesque viewpoint offering breathtaking views of the Andaman Sea and the surrounding beaches. This area appeals to tourists who enjoy scenic views and photography opportunities. | Karon View Point, Promthep Cape, Windmill Viewpoint |
| Kata Beach | Located just south of Karon, Kata Beach is a more laid-back alternative with a relaxed vibe. It's popular for families and those seeking a quieter beach experience. | Kata Beach, Kata Noi Beach, Surf House Kata Beach, Kata View Point |
| Naiharn Beach | A little further south, Naiharn Beach offers beautiful natural surroundings and is less commercialized, making it ideal for guests looking for a peaceful getaway while still being close to Karon. | Naiharn Beach, Naiharn Lake, Windmill Viewpoint, Ya Nui Beach |
| Karon Plaza | The main town area with shops, restaurants, and bars. This location offers convenience and is a hub for tourists looking to enjoy local nightlife and dining. | Karon Plaza, Karon Temple Market, Local shops and restaurants |
| Dino Park Mini Golf | A unique, family-friendly attraction that combines mini golf with a dinosaur theme. This area attracts families looking for fun activities to do together. | Dino Park Mini Golf, Kata Beach nearby, Shark Point diving site |
| Karon Night Market | A vibrant market that comes alive in the evenings, offering street food, souvenirs, and local crafts. It's a great place for guests to experience local culture and cuisine. | Karon Night Market, Food stalls, Live entertainment |
| Karon Stadium | An area focused on sports and fitness, attracting health-conscious travelers and those interested in physical activities while visiting Phuket. | Karon Stadium, Muay Thai training camps, Fitness centers |
Understanding Airbnb License Requirements & STR Laws in Karon (2025)
While Karon, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Karon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Karon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Karonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Sunyata 8BR - Oceanfront, Walk to Kata Beach
Entire Place • 8 bedrooms
Dream villa, paradise on earth by the sea 面朝大海梦幻假期
Entire Place • 6 bedrooms
kata seaview 5BR villa 3 mins to beach
Entire Place • 5 bedrooms
Villa Momo Sea View with Pool
Entire Place • 5 bedrooms
Villa Omari modern sea view with private pool
Entire Place • 5 bedrooms
Luxury Seaview Rocks Villa/Walk to Beach/Breakfast Included
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Karon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Karon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jariya | 25 | $2,120,988 | 581 | 3.94/5.0 |
| Ira | 52 | $1,042,182 | 3440 | 4.82/5.0 |
| 坤古 | 6 | $728,782 | 85 | 4.80/5.0 |
| Graham | 14 | $668,383 | 1777 | 4.92/5.0 |
| Gilles | 26 | $424,343 | 147 | 1.28/5.0 |
| Dove | 2 | $419,440 | 66 | 4.76/5.0 |
| Elite Havens Thailand | 4 | $364,282 | 5 | 1.25/5.0 |
| Benoit | 1 | $341,899 | 16 | 5.00/5.0 |
| Lofty | 20 | $293,017 | 455 | 3.92/5.0 |
| Lingru | 2 | $288,343 | 26 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Karon.
Dive Deeper: Advanced Karon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Karon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKaron Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Karon
- The Karon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 868 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 28.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Karon, Apartment/Condo properties are the most common (58.2%), reflecting the local real estate landscape.
- Houses represent a significant 19.1% portion, catering likely to families or larger groups.
- The presence of 22.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 0.3%) offer potential for unique stay experiences.
Karon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Karon
- The dominant room capacity in Karon is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.1% of the active Airbnb listings in Karon, indicating a high concentration in these sizes.
Karon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Karon
- The most common guest capacity trend in Karon vacation rentals is listings accommodating 2 guests (35.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Karon STR market, accounting for 56.1% of listings.
- 19.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Karon.
- On average, properties in Karon are equipped to host 3.6 guests.
Karon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Karon
- The most common availability pattern in Karon falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Karon (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Karon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
251 listings
30.6% of total
2 Nights
95 listings
11.6% of total
3 Nights
77 listings
9.4% of total
4-6 Nights
141 listings
17.2% of total
7-29 Nights
113 listings
13.8% of total
30+ Nights
142 listings
17.3% of total
Key Insights
- The most prevalent minimum stay requirement in Karon is 1 Night, adopted by 30.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.3%) caters to monthly stays (30+ nights) in Karon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.6% of Karon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Karon.
Karon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Non-refundable
1 listings
0.2% of total
Super Strict 60 Days
34 listings
5.4% of total
Refundable
1 listings
0.2% of total
Flexible
69 listings
11% of total
Moderate
126 listings
20% of total
Firm
113 listings
18% of total
Strict
284 listings
45.2% of total
Cancellation Policy Insights for Karon
- The prevailing Airbnb cancellation policy trend in Karon is Strict, used by 45.2% of listings.
- A majority (63.2%) of hosts in Karon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.2% market standard in Karon.
- With 45.2% using Strict terms, this is a viable option in Karon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Karon.
Karon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Karon
- The overall average booking lead time for vacation rentals in Karon is 55 days.
- Guests book furthest in advance for stays during January (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (73 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Karon.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Karon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Karon (2025)
Amenity Prevalence
Amenity Insights for Karon
- Essential amenities in Karon that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Karon.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Karon: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Karon to stay competitive.
Karon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Karon
- The typical guest profile for Airbnb in Karon consists of predominantly international visitors (98%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 2.3% of guests.
- Key international markets include United States (15.2%) and China (10.5%).
- Top languages spoken are English (47.3%) followed by Chinese (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Karon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 17 | $8,369 | $2002.90 | 25% |
| Pa Khlok | 62 | $5,400 | $753.98 | 34% |
| Haad Klong Jaak | 35 | $2,685 | $263.02 | 45% |
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Kamala | 869 | $2,499 | $267.11 | 49% |
| Ban Khlong Son | 31 | $2,193 | $230.37 | 38% |
| Krabi Noi | 54 | $2,045 | $185.87 | 39% |
| Tambon Ao Nang | 64 | $1,918 | $171.73 | 43% |
| Choeng Thale | 1,381 | $1,890 | $257.88 | 41% |
| Chong Pli | 50 | $1,843 | $171.71 | 44% |