Kamala Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Phuket Province, Thailand
Is Airbnb profitable in Kamala in 2025? Explore comprehensive Airbnb analytics for Kamala, Phuket Province, Thailand to uncover income potential. This 2025 STR market report for Kamala, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 869 active listings.
Whether you're considering an Airbnb investment in Kamala, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kamala Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kamala Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kamala (2025)
Understanding the monthly revenue variations for Airbnb listings in Kamala is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kamala is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kamala across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,212 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,969 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $980, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kamala
Kamala Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kamala STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kamala:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kamala
Average Daily Rate (ADR) Airbnb Trends in Kamala (2025)
Effective short term rental pricing strategy in Kamala involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kamala typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $667+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Kamala
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Airbnb Seasonality Analysis & Trends in Kamala (2025)
Peak Season (January, December, February)
- Revenue averages $5,519 per month
- Occupancy rates average 65.9%
- Daily rates average $351
Shoulder Season
- Revenue averages $3,590 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $293
Low Season (August, September, October)
- Revenue drops to average $2,964 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $284
Seasonality Insights for Kamala
- The Airbnb seasonality in Kamala shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kamala's highest earning potential, with monthly revenues capable of climbing to $6,277, occupancy reaching a high of 70.2%, and ADRs peaking at $366.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,768, occupancy could drop to 43.0%, and ADRs may adjust down to $279.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kamala.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kamala seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kamala (2025)
Exploring the top neighborhoods for short-term rentals in Kamala? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kamala Beach | A stunning beach area popular with tourists for its calm waves and beautiful sunsets. Ideal for families and couples seeking a relaxing vacation with plenty of beachside dining options. | Kamala Beach, Phuket FantaSea, Tsunami Memorial Park, Kamala Village, Dream Beach Club |
| Luang Por Neng Temple | A serene area perfect for those seeking spiritual experiences and local culture. Appeals to tourists interested in exploring authentic Thai traditions. | Luang Por Neng Temple, Local markets, Cultural festivals, Thai massage centers |
| Surf House Phuket | A popular spot for surfers and beach enthusiasts, this area draws both adventurous visitors and those looking to enjoy a vibrant beach scene. | Surf House Phuket, Water sports activities, Beach bars, Kamala Surf School |
| Aquaria Phuket | A family-friendly attraction that draws visitors interested in marine life and education. Great for family-oriented stays close to entertainment. | Aquaria Phuket, Jungceylon Shopping Mall, Patong Beach nearby |
| Phuket Fantasea | A cultural theme park that offers a unique blend of Thai heritage and entertainment, making it a great attraction for families. | Phuket Fantasea Shows, Cultural exhibits, Shopping opportunities, Dining experiences |
| Shooting Range Phuket | An exciting activity for thrill-seekers and tourists looking for unique experiences, suitable for hosts targeting adventure-oriented guests. | Shooting Range Phuket, Paintball venues, Outdoor adventure activities |
| Kamala Market | A vibrant local market area providing an authentic experience of Thai culture and local cuisine. Great spot for food lovers and those looking for local interaction. | Kamala Market, Local food stalls, Artisan shops, Cultural events |
| Surin Beach | Known as 'Millionaire's Row', a luxurious area appealing to high-end tourists looking for upscale accommodations and services. | Surin Beach, Sunbeds and beach clubs, Fine dining restaurants, Luxury resorts |
Understanding Airbnb License Requirements & STR Laws in Kamala (2025)
While Kamala, Phuket Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kamala to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kamala (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kamalabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kamala Seaview 6 Bedroom Cliff Cliff Villa Breakfast Maid Airport Chef Service
Entire Place • 6 bedrooms
Luxury 8-9 Bedroom Villa with Chef, 2 pools, SHA+
Entire Place • 9 bedrooms
Kamala Luxury Seaview Six Bedroom Villa I Seaview Infinity Swimming Pool Free Breakfast Chef Service
Entire Place • 6 bedrooms
Baan Paa Talee Estate, 9BR Villa, Kamala
Entire Place • 9 bedrooms
Huge Luxury Thai Style Villa , 2 pools. Chef SHA+
Entire Place • 9 bedrooms
Baan Paa Talee Estate, 7BR Villa, Kamala
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kamala (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kamala based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Gilles | 77 | $2,056,091 | 1281 | 4.30/5.0 |
| Himmapana | 16 | $1,689,117 | 913 | 4.59/5.0 |
| Stefan | 8 | $1,146,402 | 224 | 4.18/5.0 |
| Sylvain | 9 | $1,006,976 | 15 | 1.67/5.0 |
| Elite Havens Thailand | 4 | $840,924 | 9 | 2.50/5.0 |
| Huan | 30 | $834,046 | 647 | 4.59/5.0 |
| Island Travel | 3 | $730,721 | 15 | 3.30/5.0 |
| Taige | 11 | $605,023 | 322 | 4.25/5.0 |
| Tantai | 16 | $598,879 | 729 | 4.53/5.0 |
| Lofty | 25 | $588,359 | 183 | 3.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kamala.
Dive Deeper: Advanced Kamala STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kamala. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKamala Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kamala
- The Kamala Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 869 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kamala, Apartment/Condo properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 43.2% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.3%) offer potential for unique stay experiences.
Kamala Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kamala
- The dominant room capacity in Kamala is 1 bedroom listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.5% of the active Airbnb listings in Kamala, indicating a high concentration in these sizes.
- A significant 32.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kamala.
Kamala Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kamala
- The most common guest capacity trend in Kamala vacation rentals is listings accommodating 2 guests (35.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kamala STR market, accounting for 55.4% of listings.
- 33.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kamala.
- On average, properties in Kamala are equipped to host 4.1 guests.
Kamala Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kamala
- The most common availability pattern in Kamala falls within the 271-366 days range, representing 39.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kamala (26%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kamala Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
16.6% of total
2 Nights
92 listings
11.7% of total
3 Nights
72 listings
9.2% of total
4-6 Nights
165 listings
21.1% of total
7-29 Nights
96 listings
12.3% of total
30+ Nights
228 listings
29.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kamala is 30+ Nights, adopted by 29.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (29.1%) caters to monthly stays (30+ nights) in Kamala, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 29.1% of Kamala hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 29.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kamala.
Kamala Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
35 listings
5.2% of total
Super Strict 60 Days
22 listings
3.2% of total
No Refunds
1 listings
0.1% of total
Flexible
77 listings
11.4% of total
Moderate
63 listings
9.3% of total
Firm
173 listings
25.5% of total
Strict
307 listings
45.3% of total
Cancellation Policy Insights for Kamala
- The prevailing Airbnb cancellation policy trend in Kamala is Strict, used by 45.3% of listings.
- A majority (70.8%) of hosts in Kamala utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45.3% market standard in Kamala.
- With 45.3% using Strict terms, this is a viable option in Kamala, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kamala.
Kamala STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kamala
- The overall average booking lead time for vacation rentals in Kamala is 54 days.
- Guests book furthest in advance for stays during January (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Kamala.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Kamala averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kamala (2025)
Amenity Prevalence
Amenity Insights for Kamala
- Essential amenities in Kamala that guests expect include: Air conditioning, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Kamala.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kamala: Air conditioning, TV, Wifi.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kamala to stay competitive.
Kamala Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kamala
- The typical guest profile for Airbnb in Kamala consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.3% of guests.
- Key international markets include United States (13.7%) and United Kingdom (11%).
- Top languages spoken are English (47.4%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kamala Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ban Khao Pi Lai | 17 | $8,369 | $2002.90 | 25% |
| Pa Khlok | 62 | $5,400 | $753.98 | 34% |
| Haad Klong Jaak | 35 | $2,685 | $263.02 | 45% |
| Kuala Teriang | 13 | $2,554 | $193.86 | 32% |
| Ban Khlong Son | 31 | $2,193 | $230.37 | 38% |
| Krabi Noi | 54 | $2,045 | $185.87 | 39% |
| Tambon Ao Nang | 64 | $1,918 | $171.73 | 43% |
| Choeng Thale | 1,381 | $1,890 | $257.88 | 41% |
| Chong Pli | 50 | $1,843 | $171.71 | 44% |
| Si Sunthon | 58 | $1,668 | $183.16 | 41% |