Mu Si Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nakhon Ratchasima Province, Thailand

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Mu Si in 2025? Explore comprehensive Airbnb analytics for Mu Si, Nakhon Ratchasima Province, Thailand to uncover income potential. This 2025 STR market report for Mu Si, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 136 active listings.

Whether you're considering an Airbnb investment in Mu Si, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mu Si Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mu Si Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$192
The average rental revenue earned for an occupied room per day in Mu Si.
Occupancy Rate(?)
21.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,729
Typical annual income for an Airbnb listing in Mu Si. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.3%
Significant decrease (-15.3%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Mu Si.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Mu Si.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
136
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mu Si (2025)

Understanding the monthly revenue variations for Airbnb listings in Mu Si is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mu Si is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mu Si across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,111+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,719 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $808 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $304, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mu Si

Mu Si Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mu Si STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mu Si:

  • Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 16%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mu Si

Average Daily Rate (ADR) Airbnb Trends in Mu Si (2025)

Effective short term rental pricing strategy in Mu Si involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mu Si typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $262 or more.
  • Typical properties (Median) charge around $133 per night.
  • Entry-level properties (Bottom 25%) earn around $72 per night.

Average Daily Rate (ADR) Trend by Month in Mu Si

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Airbnb Seasonality Analysis & Trends in Mu Si (2025)

Peak Season (December, January, April)
  • Revenue averages $1,775 per month
  • Occupancy rates average 28.5%
  • Daily rates average $207
Shoulder Season
  • Revenue averages $1,260 per month
  • Occupancy maintains around 20.9%
  • Daily rates hold near $204
Low Season (July, August, September)
  • Revenue drops to average $932 per month
  • Occupancy decreases to average 15.5%
  • Daily rates adjust to average $212

Seasonality Insights for Mu Si

  • The Airbnb seasonality in Mu Si shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mu Si's highest earning potential, with monthly revenues capable of climbing to $2,428, occupancy reaching a high of 37.9%, and ADRs peaking at $218.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $895, occupancy could drop to 14.1%, and ADRs may adjust down to $186.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mu Si.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mu Si seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mu Si (2025)

Exploring the top neighborhoods for short-term rentals in Mu Si? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mu Si Village
Charming village atmosphere with easy access to the stunning Khao Yai National Park. Ideal for nature lovers and those seeking a peaceful retreat near natural attractions.
Khao Yai National Park, Palio Khao Yai, Scenical World, Chokchai Farm, PB Valley Khao Yai Winery
Khao Yai National Park Entrance
The gateway to Thailand's first national park, attracting tourists for its stunning landscapes and wildlife. Perfect for hosting nature enthusiasts and families looking to explore the park.
Entrance to Khao Yai National Park, Haew Narok Waterfall, Haew Suwat Waterfall, Khao Yai Art Museum, Pha Kluai Mai Campsite
Pak Chong Town
A bustling town close to Khao Yai, offering local markets, dining, and easy transport links. Great for tourists who want more local experiences while still being near the park.
Pak Chong Railway Station, Local night markets, Chokchai Farm, Pak Chong Zoo, Rai Khao Yai
Cha-am Hill
A scenic area near the hills of Khao Yai that offers beautiful views and is becoming popular for picturesque retreats. Appeals to travelers looking for tranquility and unique vistas.
Cha-am Hill viewpoints, Local wineries, Nature hiking trails, Scenic tea plantations
Nong Nam Daeng
A rural village that offers an authentic Thai countryside experience, perfect for those wanting to escape the tourist crowds while still being close to Khao Yai.
Local markets, Village bike tours, Nature walks, Cultural experiences with locals
Khao Yai Lake
A picturesque area near the lake that provides opportunities for relaxation, picnicking, and water-related activities, ideal for families and couples.
Khao Yai Lake, Picnic areas, Buffalo viewing, Birdwatching, Kayaking
Thong Somboon Club
An adventure park that attracts thrill-seekers and families alike. Offers a variety of activities such as outdoor sports and petting zoos.
Zipline courses, ATV rides, Petting zoo, Outdoor sports activities, Convenient accommodation options
Bamboo Grove
A serene area surrounded by bamboo forests, perfect for nature lovers and those seeking a quiet escape for relaxation and rejuvenation.
Bamboo groves, Nature trails, Meditation spots, Photography opportunities, Local flora and fauna

Understanding Airbnb License Requirements & STR Laws in Mu Si (2025)

While Mu Si, Nakhon Ratchasima Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mu Si to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Mu Si (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mu Sibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Khaoyai Kirimaya Atta Residence 5 BR Villa (B04)

Khaoyai Kirimaya Atta Residence 5 BR Villa (B04)

Entire Place • 5 bedrooms

$97,018
Revenue
61.2%
Occupancy
$438.13
Daily Rate
The AIR@Khaoyai

The AIR@Khaoyai

Entire Place • 6 bedrooms

$40,746
Revenue
17.3%
Occupancy
$744.50
Daily Rate
*Private Pool/Golf*Toscana Villa Khaoyai-10 Guests

*Private Pool/Golf*Toscana Villa Khaoyai-10 Guests

Entire Place • 4 bedrooms

$37,444
Revenue
22.3%
Occupancy
$549.36
Daily Rate
Toscana valley villa 319

Toscana valley villa 319

Entire Place • 4 bedrooms

$33,969
Revenue
58.7%
Occupancy
$448.58
Daily Rate
Gliding Villa, East (3 bedroom) -  Khao Yai

Gliding Villa, East (3 bedroom) - Khao Yai

Entire Place • 3 bedrooms

$32,256
Revenue
21.5%
Occupancy
$572.18
Daily Rate
Baan Punnaluxe : pool villa with rooftop khaoyai

Baan Punnaluxe : pool villa with rooftop khaoyai

Entire Place • 3 bedrooms

$31,453
Revenue
17.3%
Occupancy
$580.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mu Si (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mu Si based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Pawanpat1$97,018664.88/5.0
The Air2$68,704104.71/5.0
Pon2$61,549274.79/5.0
Jess2$53,2481354.94/5.0
Grace6$39,769533.11/5.0
Yok1$33,96944.75/5.0
Host #566817441$32,25620.00/5.0
Sarun2$31,5321984.80/5.0
ณรงค์ชัย1$31,453504.96/5.0
Narissara1$31,119504.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mu Si.

Dive Deeper: Advanced Mu Si STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mu Si. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mu Si Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mu Si

  • The Mu Si Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.4% of the 136 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mu Si, House properties are the most common (61%), reflecting the local real estate landscape.
  • Houses represent a significant 61% portion, catering likely to families or larger groups.
  • The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 2.2%) offer potential for unique stay experiences.

Mu Si Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mu Si

  • The dominant room capacity in Mu Si is 2 bedrooms listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 50.7% of the active Airbnb listings in Mu Si, indicating a high concentration in these sizes.
  • A significant 43.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mu Si.

Mu Si Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mu Si

  • The most common guest capacity trend in Mu Si vacation rentals is listings accommodating 8+ guests (33.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Mu Si STR market, accounting for 56.6% of listings.
  • 61.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mu Si.
  • On average, properties in Mu Si are equipped to host 5.5 guests.

Mu Si Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mu Si

  • The most common availability pattern in Mu Si falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Mu Si (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mu Si Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (85.6%)

1 Night

113 listings

85.6% of total

2 Nights (9.1%)

2 Nights

12 listings

9.1% of total

7-29 Nights (0.8%)

7-29 Nights

1 listings

0.8% of total

30+ Nights (4.5%)

30+ Nights

6 listings

4.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Mu Si is 1 Night, adopted by 85.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (94.7%) of the Mu Si Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 85.6% of Mu Si hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mu Si.

Mu Si Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (15.5%)

Flexible

17 listings

15.5% of total

Moderate (24.5%)

Moderate

27 listings

24.5% of total

Firm (8.2%)

Firm

9 listings

8.2% of total

Strict (51.8%)

Strict

57 listings

51.8% of total

Cancellation Policy Insights for Mu Si

  • The prevailing Airbnb cancellation policy trend in Mu Si is Strict, used by 51.8% of listings.
  • A majority (60.0%) of hosts in Mu Si utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 51.8% market standard in Mu Si.
  • With 51.8% using Strict terms, this is a viable option in Mu Si, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mu Si.

Mu Si STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mu Si

  • The overall average booking lead time for vacation rentals in Mu Si is 32 days.
  • Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Mu Si.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these Mu Si averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mu Si (2025)

Amenity Prevalence

Amenity Insights for Mu Si

  • Essential amenities in Mu Si that guests expect include: Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mu Si: Air conditioning, TV, Free parking on premises.
  • Prioritize adding missing essentials: TV, Free parking on premises.
  • Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mu Si to stay competitive.

Mu Si Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mu Si

  • The typical guest profile for Airbnb in Mu Si consists of a mix of domestic (50%) and international guests, with top international origins including Singapore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Thai.
  • Domestic travelers account for 49.5% of guests.
  • Key international markets include Thailand (49.5%) and Singapore (15%).
  • Top languages spoken are English (46.2%) followed by Thai (22.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mu Si Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Hat Chao Samran14$1,981$507.9624%
Bang Lamung16$1,586$275.9524%
Pong Ta Long19$1,105$401.8616%
Sima Mongkhon58$867$189.8122%
Bangkok12,389$707$62.0946%
Bang Kaeo Subdistrict35$701$64.1347%
Mueang14$524$102.9826%
Bang Saen61$407$77.2826%
Nonthaburi City Municipality164$362$30.0751%
Laem Chabang12$348$82.0527%

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