Pattaya City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chon Buri Province, Thailand
Is Airbnb profitable in Pattaya City in 2025? Explore comprehensive Airbnb analytics for Pattaya City, Chon Buri Province, Thailand to uncover income potential. This 2025 STR market report for Pattaya City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 6,154 active listings.
Whether you're considering an Airbnb investment in Pattaya City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pattaya City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pattaya City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pattaya City (2025)
Understanding the monthly revenue variations for Airbnb listings in Pattaya City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pattaya City is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pattaya City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,818+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,253 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $640 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $274, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pattaya City
Pattaya City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pattaya City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pattaya City:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pattaya City
Average Daily Rate (ADR) Airbnb Trends in Pattaya City (2025)
Effective short term rental pricing strategy in Pattaya City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pattaya City typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $74 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Pattaya City
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Airbnb Seasonality Analysis & Trends in Pattaya City (2025)
Peak Season (December, April, May)
- Revenue averages $1,536 per month
- Occupancy rates average 47.4%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,231 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $97
Low Season (March, September, October)
- Revenue drops to average $906 per month
- Occupancy decreases to average 38.8%
- Daily rates adjust to average $93
Seasonality Insights for Pattaya City
- The Airbnb seasonality in Pattaya City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pattaya City's highest earning potential, with monthly revenues capable of climbing to $1,544, occupancy reaching a high of 53.4%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $804, occupancy could drop to 34.5%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pattaya City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pattaya City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pattaya City (2025)
Exploring the top neighborhoods for short-term rentals in Pattaya City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jomtien Beach | A popular family-friendly area known for its quieter beaches and relaxed atmosphere. It attracts both tourists and long-term renters seeking a more peaceful stay while still being close to Pattaya's attractions. | Jomtien Beach, Pattaya Floating Market, Underwater World Pattaya, Jomtien Night Market, Buddha Mountain |
| Pattaya Beach | The central hub of Pattaya, this area is known for its vibrant nightlife and beach activities, making it a top choice for younger tourists looking for entertainment and easy access to shops and restaurants. | Pattaya Beach, Walking Street, CentralFestival Pattaya, Ripley's Believe It or Not!, Sanctuary of Truth |
| Naklua | A quieter area in the northern part of Pattaya, Naklua offers a more authentic experience with local markets and traditional Thai culture while still being close to the beach. | Naklua Beach, The Sanctuary of Truth, Tiffany's Show Pattaya, Naklua Market |
| Pratumnak Hill | Known for its stunning views and luxury villas, Pratumnak Hill is popular among high-end tourists and offers a mix of relaxation and access to nightlife. | Big Buddha, Pratumnak View Point, Royal Varuna Yacht Club |
| Central Pattaya | The heart of Pattaya with bustling streets and plenty of shopping and dining options, attraction for those wanting the city's vibrant lifestyle. | Central Festival Pattaya, Pattaya Night Bazaar, Pattaya Memorial Hospital |
| Sattahip | A bit further from the hustle and bustle of Pattaya, Sattahip offers lovely beaches and a more laid-back atmosphere, perfect for families and those seeking outdoor activities. | Sai Kaew Beach, Sattahip Naval Base, Navy Golf Course |
| Koh Larn | A small island off the coast of Pattaya, known for its beautiful beaches and crystal-clear waters, attracting day-trippers and those seeking a beach getaway. | Tawaen Beach, Sangwan Beach, Coral Island |
| Bang Saray | A tranquil beach town just south of Pattaya, ideal for those looking for a serene retreat away from the crowds but still close to Pattaya’s attractions. | Bang Saray Beach, Siam Amazing Park, Buddha Mountain |
Understanding Airbnb License Requirements & STR Laws in Pattaya City (2025)
While Pattaya City, Chon Buri Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pattaya City to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Pattaya City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pattaya Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
★Siam Gala★16-20 People,Pool,Sauna,Snooker,Karaoke
Entire Place • 8 bedrooms
Gala Beachfront ~ Private Beach Villa
Entire Place • 6 bedrooms
Minimalist & Luxurious Pool Villa in Jomtien Beach/Kids Room/Free Car in the City
Entire Place • 5 bedrooms
Jomtien Beach 1900 Flat 8-21 Bedroom Private Pool Villa Available for Large Reunion
Entire Place • 8 bedrooms
City Free Car Jomtien Beach Family/Family/Party 880 Flat Five Bedroom Pool Villa Private Nanny
Entire Place • 5 bedrooms
Pattaya Jomtien Beach 5Bed/Pool Villa Pattaya # New 5BR 6BA Pool Villa
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pattaya City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pattaya City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #472438950 | 70 | $1,311,419 | 771 | 3.97/5.0 |
| Piyanut | 35 | $1,182,651 | 22 | 0.24/5.0 |
| Hehe | 28 | $1,167,472 | 925 | 4.54/5.0 |
| Danielle & Nicolas | 24 | $864,118 | 828 | 4.82/5.0 |
| Panda | 84 | $842,708 | 1846 | 4.68/5.0 |
| Bobby | 24 | $838,981 | 16 | 0.21/5.0 |
| Gala Villa Group | 6 | $770,517 | 309 | 4.89/5.0 |
| 利丽 | 446 | $767,162 | 24 | 0.02/5.0 |
| Mickey | 74 | $761,612 | 4225 | 4.72/5.0 |
| 伟 | 5 | $616,712 | 48 | 3.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pattaya City.
Dive Deeper: Advanced Pattaya City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pattaya City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPattaya City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pattaya City
- The Pattaya City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 6,154 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pattaya City, Apartment/Condo properties are the most common (84.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 2.7%) offer potential for unique stay experiences.
Pattaya City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pattaya City
- The dominant room capacity in Pattaya City is 1 bedroom listings, making up 64.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.8% of the active Airbnb listings in Pattaya City, indicating a high concentration in these sizes.
- With over half the market (64.8%) consisting of studios or 1-bedroom units, Pattaya City is particularly well-suited for individuals or couples.
Pattaya City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pattaya City
- The most common guest capacity trend in Pattaya City vacation rentals is listings accommodating 2 guests (49.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Pattaya City STR market, accounting for 65.5% of listings.
- A significant 50.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Pattaya City.
- 15.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pattaya City.
- On average, properties in Pattaya City are equipped to host 3.3 guests.
Pattaya City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pattaya City
- The most common availability pattern in Pattaya City falls within the 271-366 days range, representing 57% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Pattaya City (28.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pattaya City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2332 listings
41% of total
2 Nights
492 listings
8.6% of total
3 Nights
223 listings
3.9% of total
4-6 Nights
232 listings
4.1% of total
7-29 Nights
1769 listings
31.1% of total
30+ Nights
640 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pattaya City is 1 Night, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Pattaya City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41% of Pattaya City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pattaya City.
Pattaya City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
24 listings
0.6% of total
Refundable
3 listings
0.1% of total
Super Strict 60 Days
73 listings
1.8% of total
Flexible
869 listings
22% of total
Moderate
964 listings
24.4% of total
Firm
711 listings
18% of total
Strict
1312 listings
33.2% of total
Cancellation Policy Insights for Pattaya City
- The prevailing Airbnb cancellation policy trend in Pattaya City is Strict, used by 33.2% of listings.
- A majority (51.2%) of hosts in Pattaya City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.2% market standard in Pattaya City.
- With 33.2% using Strict terms, this is a viable option in Pattaya City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pattaya City.
Pattaya City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pattaya City
- The overall average booking lead time for vacation rentals in Pattaya City is 42 days.
- Guests book furthest in advance for stays during January (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (53 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Pattaya City.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Pattaya City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pattaya City (2025)
Amenity Prevalence
Amenity Insights for Pattaya City
- Essential amenities in Pattaya City that guests expect include: Air conditioning, TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Pattaya City.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pattaya City: Air conditioning, TV, Wifi, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Kitchen.
- Consider adding popular differentiators like Pool or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pattaya City to stay competitive.
Pattaya City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pattaya City
- The typical guest profile for Airbnb in Pattaya City consists of predominantly international visitors (92%), with top international origins including Thailand, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United States (17%) and Thailand (8.3%).
- Top languages spoken are English (47%) followed by Chinese (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Thailand.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pattaya City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hat Chao Samran | 14 | $1,981 | $507.96 | 24% |
| Na Chom Thian | 145 | $1,696 | $222.84 | 34% |
| Huai Yai | 24 | $1,599 | $318.51 | 30% |
| Bang Lamung | 16 | $1,586 | $275.95 | 24% |
| Nong Prue | 37 | $1,576 | $276.13 | 31% |
| Ban Nong Bua | 35 | $1,475 | $213.88 | 31% |
| Pattaya | 225 | $1,374 | $249.78 | 33% |
| Tambon Hua Hin | 17 | $1,268 | $182.16 | 37% |
| Ban Nong Hiang | 55 | $1,237 | $208.22 | 36% |
| Nong Pla Lai | 12 | $1,142 | $197.97 | 25% |