Suthep Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Suthep in 2025? Explore comprehensive Airbnb analytics for Suthep, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Suthep, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 214 active listings.
Whether you're considering an Airbnb investment in Suthep, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Suthep Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Suthep Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Suthep (2025)
Understanding the monthly revenue variations for Airbnb listings in Suthep is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Suthep is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Suthep across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,912+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $911 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $532 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $294, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Suthep
Suthep Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Suthep STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Suthep:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Suthep
Average Daily Rate (ADR) Airbnb Trends in Suthep (2025)
Effective short term rental pricing strategy in Suthep involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Suthep typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Suthep
Get Live Suthep Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Suthep (2025)
Peak Season (January, December, May)
- Revenue averages $1,092 per month
- Occupancy rates average 58.8%
- Daily rates average $55
Shoulder Season
- Revenue averages $826 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $51
Low Season (March, June, September)
- Revenue drops to average $643 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $51
Seasonality Insights for Suthep
- The Airbnb seasonality in Suthep shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Suthep's highest earning potential, with monthly revenues capable of climbing to $1,177, occupancy reaching a high of 65.0%, and ADRs peaking at $58.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $614, occupancy could drop to 32.4%, and ADRs may adjust down to $49.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Suthep.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Suthep seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Suthep (2025)
Exploring the top neighborhoods for short-term rentals in Suthep? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Nimmanhaemin | Trendy and vibrant area known for its art galleries, cafes, and boutique shops. It's a favorite among young travelers and digital nomads. | Maya Lifestyle Shopping Center, Nimmanhaemin Road's art galleries, Wat Suan Dok, Coffee shops and co-working spaces, The One Nimman shopping complex |
| Old City | The historical heart of Chiang Mai, rich in culture and heritage. Perfect for tourists seeking an authentic experience near ancient temples and local markets. | Wat Phra Singh, Wat Chedi Luang, Sunday Walking Street, Chiang Mai Gate Market, Three Kings Monument |
| Riverside | Scenic area along the Ping River with stunning views and peaceful ambiance. Popular for families and couples looking for a romantic stay. | Riverside restaurants, Iron Bridge, Candlelight Dinner Cruises, Mae Ping River Market, Night Bazaar |
| Chang Phueak | Up-and-coming neighborhood, offering a mix of local life and modern amenities. Attracts adventurous travelers looking to explore beyond the tourist spots. | Mayo Clinic, Champak thrift shop, Local night markets, Wat Lok Molee, Buddha statue at Wat Phra That Doi Kham |
| Hang Dong | Quiet suburban area known for its nature and local lifestyle. Great for families and those wanting a retreat from city life with nearby outdoor activities. | Grand Canyon Water Park, Wat Phra That Doi Kham, Local craft villages, Nature trails and waterfalls, Anisara Spa |
| Doi Suthep | Famous for Doi Suthep Temple and stunning views of the city. Ideal for guests wanting a serene location and hiking opportunities. | Wat Phra That Doi Suthep, Doi Suthep National Park, Hiking trails, Local markets, Viewpoints overlooking Chiang Mai |
| Santitham | A lively neighborhood full of local eateries and markets. Offers an authentic Chiang Mai experience with a local touch. | Local food markets, Street food vendors, Wat Santitham, Coffee shops, Chiang Mai Old Town access |
| Pa Tan | A tranquil, less touristy area that provides a glimpse into local life. Attractive to travelers looking for unique experiences off the beaten path. | Local temples, Chiang Mai Zoo, Fresh markets, Cultural exchanges, Biking routes |
Understanding Airbnb License Requirements & STR Laws in Suthep (2025)
While Suthep, Chiang Mai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Suthep to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Suthep (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suthepbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LKM Pool Villa | Simply & Lovely
Entire Place • 3 bedrooms
Helipad Luxury Helicopter Bungalow
Entire Place • 2 bedrooms
จร - Jorn Temporary house
Entire Place • 3 bedrooms
Lanna Wooden House Pool Villa near Chiang Mai University (Free pick up from 2 nights)
Entire Place • 4 bedrooms
Entire 3BR House Near One Nimman and Maya Mall
Entire Place • 3 bedrooms
Monet home-near Nimman with Air Purifiers
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Suthep (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Suthep based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Suratda | 4 | $146,337 | 789 | 4.92/5.0 |
| Kengkad | 1 | $83,601 | 72 | 4.97/5.0 |
| Jing | 2 | $55,630 | 73 | 4.79/5.0 |
| ภูวดล | 1 | $47,648 | 23 | 4.96/5.0 |
| Reiz | 4 | $46,654 | 153 | 4.94/5.0 |
| Host #470328663 | 2 | $41,252 | 0 | 0.00/5.0 |
| Nirinrada | 1 | $38,533 | 49 | 4.88/5.0 |
| Joy Naritsara | 6 | $37,802 | 210 | 4.76/5.0 |
| Tina | 3 | $33,466 | 58 | 3.33/5.0 |
| Boxsoon | 4 | $32,582 | 11 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Suthep.
Dive Deeper: Advanced Suthep STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Suthep. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSuthep Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Suthep
- The Suthep Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.5% of the 214 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Suthep, Apartment/Condo properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 31.8% portion, catering likely to families or larger groups.
- The presence of 14% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 2.4%) offer potential for unique stay experiences.
Suthep Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Suthep
- The dominant room capacity in Suthep is 1 bedroom listings, making up 56.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.7% of the active Airbnb listings in Suthep, indicating a high concentration in these sizes.
- With over half the market (56.1%) consisting of studios or 1-bedroom units, Suthep is particularly well-suited for individuals or couples.
Suthep Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Suthep
- The most common guest capacity trend in Suthep vacation rentals is listings accommodating 2 guests (52.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Suthep STR market, accounting for 62.6% of listings.
- A significant 53.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Suthep.
- 13.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Suthep.
- On average, properties in Suthep are equipped to host 2.7 guests.
Suthep Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Suthep
- The most common availability pattern in Suthep falls within the 271-366 days range, representing 40.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Suthep (21%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Suthep Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
42.9% of total
2 Nights
41 listings
20.9% of total
3 Nights
13 listings
6.6% of total
4-6 Nights
7 listings
3.6% of total
7-29 Nights
25 listings
12.8% of total
30+ Nights
26 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Suthep is 1 Night, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.8%) of the Suthep Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Suthep, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.9% of Suthep hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Suthep.
Suthep Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.5% of total
Flexible
54 listings
29.7% of total
Moderate
43 listings
23.6% of total
Firm
42 listings
23.1% of total
Strict
42 listings
23.1% of total
Cancellation Policy Insights for Suthep
- The prevailing Airbnb cancellation policy trend in Suthep is Flexible, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.7% market standard in Suthep.
- Regularly review your cancellation policy against competitors and market demand shifts in Suthep.
Suthep STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Suthep
- The overall average booking lead time for vacation rentals in Suthep is 39 days.
- Guests book furthest in advance for stays during November (average 59 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Suthep.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Suthep averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Suthep (2025)
Amenity Prevalence
Amenity Insights for Suthep
- Essential amenities in Suthep that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Suthep: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Suthep to stay competitive.
Suthep Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Suthep
- The typical guest profile for Airbnb in Suthep consists of predominantly international visitors (92%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 8.1% of guests.
- Key international markets include United States (17.7%) and China (17.2%).
- Top languages spoken are English (46.5%) followed by Chinese (15%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Suthep Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 18 | $2,098 | $171.46 | 46% |
| Ban Tong Kai | 10 | $1,750 | $221.37 | 36% |
| Ban Ko Klang | 12 | $1,554 | $173.13 | 36% |
| San Phra Net | 28 | $1,391 | $131.16 | 39% |
| Ban Rong Ruea Kham | 25 | $1,110 | $131.85 | 36% |
| Mae Rim | 15 | $1,066 | $161.70 | 30% |
| Ban Pa Daet Tai | 14 | $1,024 | $136.16 | 40% |
| Chiang Dao | 35 | $963 | $193.13 | 25% |
| Nong Phueng | 26 | $891 | $100.46 | 41% |
| Nong Hoi | 235 | $877 | $63.88 | 52% |