Mae Na Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Mae Na in 2025? Explore comprehensive Airbnb analytics for Mae Na, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Mae Na, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Mae Na, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mae Na Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mae Na Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mae Na (2025)
Understanding the monthly revenue variations for Airbnb listings in Mae Na is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mae Na is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mae Na across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,567 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $723 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $244, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mae Na
Mae Na Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mae Na STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mae Na:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mae Na
Average Daily Rate (ADR) Airbnb Trends in Mae Na (2025)
Effective short term rental pricing strategy in Mae Na involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mae Na typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $47 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Mae Na
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Airbnb Seasonality Analysis & Trends in Mae Na (2025)
Peak Season (June, December, May)
- Revenue averages $1,617 per month
- Occupancy rates average 46.8%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,076 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $98
Low Season (July, August, September)
- Revenue drops to average $568 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $74
Seasonality Insights for Mae Na
- The Airbnb seasonality in Mae Na shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mae Na's highest earning potential, with monthly revenues capable of climbing to $1,829, occupancy reaching a high of 52.8%, and ADRs peaking at $116.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $545, occupancy could drop to 19.1%, and ADRs may adjust down to $74.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mae Na.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mae Na seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mae Na (2025)
Exploring the top neighborhoods for short-term rentals in Mae Na? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mae Na Waterfall | A stunning natural attraction known for its beautiful waterfall and serene environment. Ideal for nature lovers and those looking to escape the hustle and bustle of the city. | Mae Na Waterfall, Hiking trails, Nature photography spots |
| Doi Suthep | A famous mountain and temple area offering stunning views and cultural experiences. Attracts tourists for both religious visits and outdoor activities. | Wat Phra That Doi Suthep, Scenic viewpoints, Hiking trails, Tea plantations |
| Chiang Mai Night Safari | An exciting night safari experience that appeals to families and adventure seekers. A unique activity that attracts visitors looking for fun at night. | Night Safari, Animal encounters, Theme parks, Night shows |
| Local Markets | Experience the cultural heart of Chiang Mai through its vibrant local markets, perfect for those interested in local food and crafts. | Warorot Market, Sunday Walking Street, Night Bazaar, Local food stalls |
| Elephant Nature Park | A renowned rescue and rehabilitation center for elephants. Popular among animal lovers and eco-tourists. | Elephant interactions, Educational tours, Natural beauty |
| Maesa Elephant Camp | An established elephant camp where visitors can learn about and interact with elephants, popular for family visits and educational experiences. | Elephant shows, Nature walks, Photo opportunities |
| Buddha Doi Kham Temple | Known for its stunning large Buddha statue and scenic views. Attracts both spiritual visitors and tourists wanting to capture amazing photos. | Large Buddha statue, Scenic views, Cultural experiences |
| Traditional Lanna Villages | Explore traditional Lanna culture, with opportunities to stay in homestays and experience community life. Great for cultural tourism. | Local craft workshops, Cultural performances, Traditional foods |
Understanding Airbnb License Requirements & STR Laws in Mae Na (2025)
While Mae Na, Chiang Mai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mae Na to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mae Na (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mae Nabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Doi Luang Villa with Private Pool and Amazing view
Entire Place • 5 bedrooms
MayamYay Laan Private Homestay Chiang Dao
Entire Place • 1 bedroom
MayamYay Privacy Homestay Baan Yay Chiang Dao
Entire Place • 3 bedrooms
Rustic cabin with private mini natural water fall
Private Room • 2 bedrooms
Cesaré ~ Pachamama House
Entire Place • 1 bedroom
Traditional house next hot spring & national park
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mae Na (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mae Na based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Namthip | 2 | $49,680 | 8 | 2.50/5.0 |
| Pharanee | 1 | $28,766 | 67 | 4.63/5.0 |
| Wilailug | 1 | $15,698 | 3 | 4.33/5.0 |
| Konstantin | 2 | $14,728 | 62 | 4.84/5.0 |
| Juthamass | 1 | $10,639 | 12 | 4.83/5.0 |
| Kanyaporn (Oil) | 5 | $9,302 | 131 | 4.62/5.0 |
| Pupe | 1 | $9,238 | 17 | 4.94/5.0 |
| Host #373243295 | 3 | $7,523 | 1 | 0.00/5.0 |
| Tanakom | 1 | $6,064 | 4 | 5.00/5.0 |
| Host #102021675 | 1 | $5,174 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mae Na.
Dive Deeper: Advanced Mae Na STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mae Na. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMae Na Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mae Na
- The Mae Na Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 63.6% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mae Na, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 22.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 4.5%) offer potential for unique stay experiences.
Mae Na Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mae Na
- The dominant room capacity in Mae Na is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Mae Na, indicating a high concentration in these sizes.
Mae Na Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mae Na
- The most common guest capacity trend in Mae Na vacation rentals is listings accommodating 2 guests (31.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mae Na STR market, accounting for 54.5% of listings.
- On average, properties in Mae Na are equipped to host 2.5 guests.
Mae Na Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mae Na
- The most common availability pattern in Mae Na falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Mae Na (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mae Na Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
81.8% of total
2 Nights
3 listings
13.6% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mae Na is 1 Night, adopted by 81.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Mae Na Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81.8% of Mae Na hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mae Na.
Mae Na Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
50% of total
Moderate
3 listings
18.8% of total
Firm
3 listings
18.8% of total
Strict
2 listings
12.5% of total
Cancellation Policy Insights for Mae Na
- The prevailing Airbnb cancellation policy trend in Mae Na is Flexible, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 50% market standard in Mae Na.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mae Na.
Mae Na STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mae Na
- The overall average booking lead time for vacation rentals in Mae Na is 30 days.
- Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Summer (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Mae Na.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Mae Na averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mae Na (2025)
Amenity Prevalence
Amenity Insights for Mae Na
- Essential amenities in Mae Na that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mae Na: Wifi, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mae Na to stay competitive.
Mae Na Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mae Na
- The typical guest profile for Airbnb in Mae Na consists of predominantly international visitors (80%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 20.2% of guests.
- Key international markets include Thailand (20.2%) and United States (18.1%).
- Top languages spoken are English (43.5%) followed by German (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mae Na Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 18 | $2,098 | $171.46 | 46% |
| Ban Tong Kai | 10 | $1,750 | $221.37 | 36% |
| Ban Ko Klang | 12 | $1,554 | $173.13 | 36% |
| San Phra Net | 28 | $1,391 | $131.16 | 39% |
| Ban Rong Ruea Kham | 25 | $1,110 | $131.85 | 36% |
| Mae Rim | 15 | $1,066 | $161.70 | 30% |
| Ban Pa Daet Tai | 14 | $1,024 | $136.16 | 40% |
| Chiang Dao | 35 | $963 | $193.13 | 25% |
| Nong Phueng | 26 | $891 | $100.46 | 41% |
| Nong Hoi | 235 | $877 | $63.88 | 52% |