Chiang Mai Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Chiang Mai Province, Thailand
Is Airbnb profitable in Chiang Mai in 2025? Explore comprehensive Airbnb analytics for Chiang Mai, Chiang Mai Province, Thailand to uncover income potential. This 2025 STR market report for Chiang Mai, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,665 active listings.
Whether you're considering an Airbnb investment in Chiang Mai, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Chiang Mai Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Chiang Mai Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Chiang Mai (2025)
Understanding the monthly revenue variations for Airbnb listings in Chiang Mai is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chiang Mai is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chiang Mai across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,866+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,062 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $606 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $304, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chiang Mai
Chiang Mai Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Chiang Mai STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chiang Mai:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chiang Mai
Average Daily Rate (ADR) Airbnb Trends in Chiang Mai (2025)
Effective short term rental pricing strategy in Chiang Mai involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chiang Mai typically peaks in January and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $58 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Chiang Mai
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Airbnb Seasonality Analysis & Trends in Chiang Mai (2025)
Peak Season (January, December, November)
- Revenue averages $1,193 per month
- Occupancy rates average 63.3%
- Daily rates average $60
Shoulder Season
- Revenue averages $886 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $61
Low Season (March, August, September)
- Revenue drops to average $662 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $59
Seasonality Insights for Chiang Mai
- The Airbnb seasonality in Chiang Mai shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Chiang Mai's highest earning potential, with monthly revenues capable of climbing to $1,324, occupancy reaching a high of 68.1%, and ADRs peaking at $61.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $608, occupancy could drop to 37.8%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Chiang Mai.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Chiang Mai seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Chiang Mai (2025)
Exploring the top neighborhoods for short-term rentals in Chiang Mai? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old City | The historical heart of Chiang Mai, known for its ancient temples and cultural significance. A must-visit for tourists looking to experience the rich history and traditions of the area. | Wat Phra Singh, Wat Chedi Luang, Chiang Mai City Arts & Cultural Centre, Sunday Walking Street Market, Tha Phae Gate |
| Nimmanhaemin | A trendy neighborhood popular with expatriates and young locals. Known for its chic cafes, boutique shops, and vibrant nightlife, making it appealing for tourists and long-term guests alike. | Nimman Road, Maya Lifestyle Shopping Center, Chiang Mai University, Art in Paradise, Nimman Soi 1 |
| Night Bazaar | A bustling area famous for its vibrant night markets, shopping, and street food. It attracts a wide range of tourists looking to enjoy local food and shopping experiences. | Chiang Mai Night Bazaar, Warorot Market, Kad Suan Kaew Shopping Mall, Street food stalls |
| Doi Suthep | Home to the famous Wat Phra That Doi Suthep, this area offers stunning views of the city and a serene atmosphere, attracting guests looking for nature and spirituality. | Wat Phra That Doi Suthep, Doi Suthep-Pui National Park, Bhubing Palace, Local hiking trails |
| Chang Phueak | A diverse neighborhood offering access to both the mountains and city life. It's becoming increasingly popular for travelers looking to explore nature as well as enjoy urban conveniences. | Chiang Mai Zoo, Maya Lifestyle Shopping Center, Local markets, Nature parks |
| Hang Dong | A suburban area known for its luxury villas and serene environment. Attracts families and guests looking for longer stays in a quieter setting, while still close to the city. | Artisan village, Royal Park Rajapruek, Hang Dong Golf Club, Nature retreats |
| Santitham | An up-and-coming area with a mix of local and expat communities. It's growing in popularity for its affordable accommodations and proximity to the city center. | Local cafes, Shopping areas, Fitness centers, Street food stalls |
| Tha Sala | A residential area with a relaxing atmosphere, it's less touristy and offers an authentic local experience, appealing to guests looking for a more tranquil stay. | Local markets, Parks, Nearby temples, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Chiang Mai (2025)
While Chiang Mai, Chiang Mai Province, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Chiang Mai to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Chiang Mai (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chiang Maibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Pool Estate - In Chiang Mai Center
Entire Place • 10 bedrooms
Phi Private Villa: Luxury Thai Riverview & Pool
Entire Place • 4 bedrooms
Spacious Luxury Villa @ Nimman, 3 Nights Discount!
Entire Place • 6 bedrooms
8BR+2Livingroom+pool in City
Entire Place • 8 bedrooms
5 bedroom Luxury Pool Villa - City Centre NG
Entire Place • 5 bedrooms
Tolani Southgate Pool Villa 6 Bedrooms
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Chiang Mai (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Chiang Mai based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anastasia | 43 | $572,797 | 1202 | 4.26/5.0 |
| Noey | 31 | $399,056 | 1871 | 4.10/5.0 |
| Supachok | 14 | $360,490 | 1230 | 4.76/5.0 |
| Lee | 29 | $335,778 | 785 | 3.54/5.0 |
| Charlie | 5 | $301,511 | 168 | 4.87/5.0 |
| Pattararin | 30 | $296,853 | 672 | 4.13/5.0 |
| Nuii | 9 | $263,654 | 146 | 4.87/5.0 |
| Kanyapuk | 28 | $227,497 | 1695 | 4.82/5.0 |
| Piti | 48 | $223,056 | 1322 | 4.62/5.0 |
| Kim (金) | 6 | $221,616 | 83 | 3.24/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chiang Mai.
Dive Deeper: Advanced Chiang Mai STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chiang Mai. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChiang Mai Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chiang Mai
- The Chiang Mai Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.5% of the 3,665 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Chiang Mai, Apartment/Condo properties are the most common (62.1%), reflecting the local real estate landscape.
- Houses represent a significant 22.1% portion, catering likely to families or larger groups.
- The presence of 14.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 1.1%) offer potential for unique stay experiences.
Chiang Mai Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chiang Mai
- The dominant room capacity in Chiang Mai is 1 bedroom listings, making up 59.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.1% of the active Airbnb listings in Chiang Mai, indicating a high concentration in these sizes.
- With over half the market (59.4%) consisting of studios or 1-bedroom units, Chiang Mai is particularly well-suited for individuals or couples.
Chiang Mai Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chiang Mai
- The most common guest capacity trend in Chiang Mai vacation rentals is listings accommodating 2 guests (49.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Chiang Mai STR market, accounting for 61.2% of listings.
- A significant 50.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Chiang Mai.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chiang Mai.
- On average, properties in Chiang Mai are equipped to host 2.8 guests.
Chiang Mai Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chiang Mai
- The most common availability pattern in Chiang Mai falls within the 271-366 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Chiang Mai (23.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Chiang Mai Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1720 listings
49.3% of total
2 Nights
709 listings
20.3% of total
3 Nights
176 listings
5% of total
4-6 Nights
190 listings
5.4% of total
7-29 Nights
321 listings
9.2% of total
30+ Nights
371 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Chiang Mai is 1 Night, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Chiang Mai Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Chiang Mai, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.3% of Chiang Mai hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chiang Mai.
Chiang Mai Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.1% of total
Super Strict 60 Days
7 listings
0.2% of total
Flexible
652 listings
21.9% of total
Moderate
715 listings
24% of total
Firm
593 listings
19.9% of total
Strict
1007 listings
33.8% of total
Cancellation Policy Insights for Chiang Mai
- The prevailing Airbnb cancellation policy trend in Chiang Mai is Strict, used by 33.8% of listings.
- A majority (53.7%) of hosts in Chiang Mai utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.8% market standard in Chiang Mai.
- With 33.8% using Strict terms, this is a viable option in Chiang Mai, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Chiang Mai.
Chiang Mai STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Chiang Mai
- The overall average booking lead time for vacation rentals in Chiang Mai is 41 days.
- Guests book furthest in advance for stays during January (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Chiang Mai.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Chiang Mai averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Chiang Mai (2025)
Amenity Prevalence
Amenity Insights for Chiang Mai
- Essential amenities in Chiang Mai that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chiang Mai: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chiang Mai to stay competitive.
Chiang Mai Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Chiang Mai
- The typical guest profile for Airbnb in Chiang Mai consists of predominantly international visitors (95%), with top international origins including China, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 4.7% of guests.
- Key international markets include United States (18.7%) and China (13%).
- Top languages spoken are English (46.6%) followed by Chinese (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from China.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Chiang Mai Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Don Keow Village | 18 | $2,098 | $171.46 | 46% |
| Ban Tong Kai | 10 | $1,750 | $221.37 | 36% |
| Ban Ko Klang | 12 | $1,554 | $173.13 | 36% |
| San Phra Net | 28 | $1,391 | $131.16 | 39% |
| Ban Rong Ruea Kham | 25 | $1,110 | $131.85 | 36% |
| Mae Rim | 15 | $1,066 | $161.70 | 30% |
| Ban Pa Daet Tai | 14 | $1,024 | $136.16 | 40% |
| Chiang Dao | 35 | $963 | $193.13 | 25% |
| Nong Phueng | 26 | $891 | $100.46 | 41% |
| Nong Hoi | 235 | $877 | $63.88 | 52% |