Bangkok Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bangkok, Thailand
Is Airbnb profitable in Bangkok in 2025? Explore comprehensive Airbnb analytics for Bangkok, Bangkok, Thailand to uncover income potential. This 2025 STR market report for Bangkok, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 12,389 active listings.
Whether you're considering an Airbnb investment in Bangkok, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bangkok Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bangkok Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bangkok (2025)
Understanding the monthly revenue variations for Airbnb listings in Bangkok is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bangkok is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bangkok across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,274 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $717 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $334, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bangkok
Bangkok Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bangkok STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bangkok:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 78% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bangkok
Average Daily Rate (ADR) Airbnb Trends in Bangkok (2025)
Effective short term rental pricing strategy in Bangkok involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bangkok typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Bangkok
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Airbnb Seasonality Analysis & Trends in Bangkok (2025)
Peak Season (December, January, May)
- Revenue averages $1,261 per month
- Occupancy rates average 53.9%
- Daily rates average $69
Shoulder Season
- Revenue averages $1,071 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $65
Low Season (March, September, October)
- Revenue drops to average $844 per month
- Occupancy decreases to average 45.6%
- Daily rates adjust to average $65
Seasonality Insights for Bangkok
- The Airbnb seasonality in Bangkok shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bangkok's highest earning potential, with monthly revenues capable of climbing to $1,308, occupancy reaching a high of 58.0%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $795, occupancy could drop to 40.0%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bangkok.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bangkok seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bangkok (2025)
Exploring the top neighborhoods for short-term rentals in Bangkok? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sukhumvit | A bustling area known for its shopping, dining, and vibrant nightlife. It attracts both expats and tourists looking for convenience and variety. | Terminal 21, EmQuartier, Soi Cowboy, Benjasiri Park, Nana Plaza, BTS Skytrain |
| Khao San Road | Famous among backpackers and budget travelers, Khao San Road is filled with cheap accommodation, street food, and a lively atmosphere. | Khao San Road, Wat Chana Songkhram, Rambuttri Road, The National Museum, Street Food Stalls, Bars and Clubs |
| Silom | Silom is Bangkok's business district but also offers vibrant nightlife and local attractions. It's a blend of corporate and culture. | Lumpini Park, Patpong Night Market, Bangkokian Museum, Silom Complex Shopping Mall, Sky Bar, BTS Skytrain |
| Chinatown | Known for its rich history and delicious street food, Chinatown offers a unique cultural experience and attracts food enthusiasts. | Yaowarat Road, Wat Traimit, Street Food Stalls, Chao Phraya River, Night Markets, Cultural Festivals |
| Riverside | Riverside areas offer scenic views and access to historical sites. It's a peaceful alternative to the busy city life. | Grand Palace, Wat Pho, Asiatique The Riverfront, Chao Phraya River, Riverside Dining, Temple of Dawn |
| Chatuchak | Home to the famous Chatuchak Weekend Market, this area attracts both tourists and locals for shopping and food. Ideal for budget travelers. | Chatuchak Weekend Market, Chatuchak Park, Museum of Contemporary Art, Boon Rawd Brewery, Or Tor Kor Market |
| Ari | A trendy neighborhood with a youthful vibe, perfect for those who enjoy hip cafes and restaurants. It's gaining popularity among the younger crowd. | Ari Soi 1, Bangkok Cycling Club, Hip Cafes, Community Parks, Art Galleries, Local Shops |
| Thonglor | Known for its upscale dining and nightlife, Thonglor attracts affluent locals and expats looking for a high-end lifestyle. | Thonglor Soi 10, J Avenue, Ekkamai Gateway, Sofitel Bangkok, Artbox Night Market, Trendy Bars |
Understanding Airbnb License Requirements & STR Laws in Bangkok (2025)
While Bangkok, Bangkok, Thailand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bangkok to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Bangkok (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bangkokbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Black Kingdom / 150m. from Mrt BangAor station
Entire Place • 4 bedrooms
Walk to Siam Paragon & More! Free Airport Transfer
Entire Place • 4 bedrooms
Asok&Thong Lor800sqm luxury villa summer villa in the heart of Bangkok
Entire Place • 7 bedrooms
Entire Luxury House with Private Pool in Thonglor
Entire Place • 11 bedrooms
11 BedRooms. Luxury Villa Bangkok City Sukumvit
Entire Place • 11 bedrooms
Benviar-Embassy Suite 6BRoom Duplex(500sqm)Chitlom
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bangkok (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bangkok based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LeFoyer | 90 | $1,243,100 | 1038 | 4.12/5.0 |
| Ndee | 38 | $1,186,511 | 3214 | 4.80/5.0 |
| U Home | 59 | $851,065 | 2415 | 4.35/5.0 |
| Mike | 51 | $801,690 | 2378 | 4.67/5.0 |
| Max | 92 | $792,909 | 3591 | 2.36/5.0 |
| Mary | 22 | $779,305 | 537 | 4.95/5.0 |
| Benjamin | 7 | $710,714 | 1686 | 4.80/5.0 |
| Ed | 48 | $703,258 | 3505 | 4.53/5.0 |
| Curry | 193 | $668,612 | 7702 | 3.90/5.0 |
| Shin | 52 | $666,808 | 5070 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bangkok.
Dive Deeper: Advanced Bangkok STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bangkok. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBangkok Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bangkok
- The Bangkok Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.7% of the 12,389 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bangkok, Apartment/Condo properties are the most common (77.7%), reflecting the local real estate landscape.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 0.6%) offer potential for unique stay experiences.
Bangkok Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bangkok
- The dominant room capacity in Bangkok is 1 bedroom listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.3% of the active Airbnb listings in Bangkok, indicating a high concentration in these sizes.
- With over half the market (63.6%) consisting of studios or 1-bedroom units, Bangkok is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Bangkok.
Bangkok Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bangkok
- The most common guest capacity trend in Bangkok vacation rentals is listings accommodating 2 guests (49.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bangkok STR market, accounting for 63.8% of listings.
- A significant 50.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Bangkok.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bangkok.
- On average, properties in Bangkok are equipped to host 2.9 guests.
Bangkok Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bangkok
- The most common availability pattern in Bangkok falls within the 271-366 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bangkok (23.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bangkok Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4517 listings
39.3% of total
2 Nights
1258 listings
10.9% of total
3 Nights
530 listings
4.6% of total
4-6 Nights
727 listings
6.3% of total
7-29 Nights
2557 listings
22.2% of total
30+ Nights
1909 listings
16.6% of total
Key Insights
- The most prevalent minimum stay requirement in Bangkok is 1 Night, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (16.6%) caters to monthly stays (30+ nights) in Bangkok, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.3% of Bangkok hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bangkok.
Bangkok Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0% of total
Long Term
1 listings
0% of total
Super Strict 30 Days
2 listings
0% of total
Refundable
4 listings
0% of total
Flexible
2123 listings
21.8% of total
Moderate
2622 listings
26.9% of total
Firm
1767 listings
18.2% of total
Strict
3213 listings
33% of total
Cancellation Policy Insights for Bangkok
- The prevailing Airbnb cancellation policy trend in Bangkok is Strict, used by 33% of listings.
- A majority (51.2%) of hosts in Bangkok utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33% market standard in Bangkok.
- With 33% using Strict terms, this is a viable option in Bangkok, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Bangkok.
Bangkok STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bangkok
- The overall average booking lead time for vacation rentals in Bangkok is 33 days.
- Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Bangkok.
- Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Bangkok averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bangkok (2025)
Amenity Prevalence
Amenity Insights for Bangkok
- Essential amenities in Bangkok that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bangkok: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bangkok to stay competitive.
Bangkok Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bangkok
- The typical guest profile for Airbnb in Bangkok consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 3.8% of guests.
- Key international markets include United States (16.1%) and United Kingdom (7%).
- Top languages spoken are English (46.2%) followed by Chinese (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bangkok Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hat Chao Samran | 14 | $1,981 | $507.96 | 24% |
| Na Chom Thian | 145 | $1,696 | $222.84 | 34% |
| Huai Yai | 24 | $1,599 | $318.51 | 30% |
| Bang Lamung | 16 | $1,586 | $275.95 | 24% |
| Nong Prue | 37 | $1,576 | $276.13 | 31% |
| Ban Nong Bua | 35 | $1,475 | $213.88 | 31% |
| Pattaya | 225 | $1,374 | $249.78 | 33% |
| Tambon Hua Hin | 17 | $1,268 | $182.16 | 37% |
| Ban Nong Hiang | 55 | $1,237 | $208.22 | 36% |
| Erawan | 11 | $1,228 | $158.60 | 26% |