Murcia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Área Metropolitana de Murcia, Spain
Is Airbnb profitable in Murcia in 2025? Explore comprehensive Airbnb analytics for Murcia, Área Metropolitana de Murcia, Spain to uncover income potential. This 2025 STR market report for Murcia, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 721 active listings.
Whether you're considering an Airbnb investment in Murcia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murcia Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murcia Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murcia (2025)
Understanding the monthly revenue variations for Airbnb listings in Murcia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murcia is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murcia across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,856+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,792 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $977 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $429, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murcia
Murcia Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murcia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murcia:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murcia
Average Daily Rate (ADR) Airbnb Trends in Murcia (2025)
Effective short term rental pricing strategy in Murcia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murcia typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $171+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $108 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $45 per night.
Average Daily Rate (ADR) Trend by Month in Murcia
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Airbnb Seasonality Analysis & Trends in Murcia (2025)
Peak Season (August, April, May)
- Revenue averages $1,774 per month
- Occupancy rates average 45.1%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,329 per month
- Occupancy maintains around 43.6%
- Daily rates hold near $96
Low Season (January, February, March)
- Revenue drops to average $1,023 per month
- Occupancy decreases to average 39.9%
- Daily rates adjust to average $90
Seasonality Insights for Murcia
- The Airbnb seasonality in Murcia shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murcia's highest earning potential, with monthly revenues capable of climbing to $1,941, occupancy reaching a high of 55.8%, and ADRs peaking at $99.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $989, occupancy could drop to 35.5%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murcia.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murcia seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murcia (2025)
Exploring the top neighborhoods for short-term rentals in Murcia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murcia City Center | The vibrant heart of Murcia, featuring historical sites, shops, and a lively atmosphere. Ideal for tourists wanting easy access to cultural attractions. | Cathedral of Murcia, Plaza de las Flores, Casino de Murcia, Museo Salzillo, Teatro Romea |
| Caravaca de la Cruz | A historic town known for its pilgrimage site and beautiful churches. Attractions appeal to religious tourists and history enthusiasts. | Basilica de la Vera Cruz, Castle of Caravaca, Cruz de Caravaca, Museo de la Fiesta, Parque de la Muñeca |
| San Pedro del Pinatar | A coastal town famous for its salt flats and beaches. Attracts visitors looking for a beach holiday with nature experiences. | Las Salinas y Arenales de San Pedro, Playa de La Puntica, Parque Regional de Salinas, Museo del Mar, Pueblo Pesquero |
| Mazarrón | A beautiful coastal and mountainous region, known for its stunning beaches and outdoor activities. Popular with families and adventure seekers. | Playa de Bolnuevo, The Mazarrón Archaeological Museum, Mazarrón Port, Cabo de Palos, Regional Park of Cabo de Palos |
| Lorca | Rich in history, with a stunning castle and beautiful architecture. Great for visitors interested in history and culture. | Lorca Castle, Palacio de Guevara, Museo de Bordados, Plaza de España, Collegiate Church of San Patricio |
| Cartagena | A historic port city with Roman ruins and a rich maritime history. Perfect for culture lovers and history buffs. | Roman Theatre of Cartagena, National Museum of Underwater Archaeology, Cartagena Port, Castillo de la Concepción, Museo Naval |
| Los Alcázares | A beach resort town known for its sandy shores and water sports. Attractive for families and holiday makers looking for relaxation. | Playa de los Alcázares, Mar Menor, Water sports activities, Parque de las Pequeñas Cías, Promenade |
| Sierra Espuña | A natural park with stunning landscapes and hiking opportunities. Appeals to nature lovers and outdoor adventurers. | Sierra Espuña Regional Park, Hiking trails, Camping areas, Natural pools, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Murcia (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Murcia. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murcia to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Murcia (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murciabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Goode, Luxury Villa El Valle Golf Resort
Entire Place • 7 bedrooms
Relax in the Murcia garden
Entire Place • 4 bedrooms
Luxury Front line Golf Villa
Entire Place • 5 bedrooms
Cottage 4 km from Murcia pool and spa
Entire Place • 5 bedrooms
7 bedroom Villa for 15 ppl, Heated pool, sauna, ho
Entire Place • 6 bedrooms
Casa Verna Jacuzzi and Firewood Fireplace
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murcia (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murcia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juana | 17 | $393,783 | 195 | 4.26/5.0 |
| Alejandro | 9 | $266,821 | 472 | 4.96/5.0 |
| Manuel | 11 | $159,157 | 889 | 4.69/5.0 |
| David | 8 | $124,859 | 485 | 4.89/5.0 |
| Fran | 5 | $119,300 | 318 | 4.89/5.0 |
| Amparo | 5 | $118,123 | 126 | 4.93/5.0 |
| Jose | 6 | $116,983 | 351 | 4.75/5.0 |
| Steven | 1 | $99,418 | 29 | 4.72/5.0 |
| Paloma | 1 | $92,832 | 34 | 5.00/5.0 |
| Resort Hosts | 4 | $85,003 | 60 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murcia.
Dive Deeper: Advanced Murcia STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murcia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurcia Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murcia
- The Murcia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.6% of the 721 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murcia, Apartment/Condo properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 25.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 6.1%) offer potential for unique stay experiences.
Murcia Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murcia
- The dominant room capacity in Murcia is 2 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Murcia, indicating a high concentration in these sizes.
- A significant 21.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murcia.
Murcia Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murcia
- The most common guest capacity trend in Murcia vacation rentals is listings accommodating 4 guests (31.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Murcia STR market, accounting for 46.5% of listings.
- 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murcia.
- On average, properties in Murcia are equipped to host 3.7 guests.
Murcia Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murcia
- The most common availability pattern in Murcia falls within the 271-366 days range, representing 42% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murcia (30.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murcia Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
175 listings
27.1% of total
2 Nights
208 listings
32.2% of total
3 Nights
71 listings
11% of total
4-6 Nights
66 listings
10.2% of total
7-29 Nights
34 listings
5.3% of total
30+ Nights
92 listings
14.2% of total
Key Insights
- The most prevalent minimum stay requirement in Murcia is 2 Nights, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.2%) caters to monthly stays (30+ nights) in Murcia, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.2% of Murcia hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murcia.
Murcia Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
21 listings
3.8% of total
Super Strict 30 Days
5 listings
0.9% of total
Flexible
151 listings
27% of total
Moderate
219 listings
39.2% of total
Firm
81 listings
14.5% of total
Strict
82 listings
14.7% of total
Cancellation Policy Insights for Murcia
- The prevailing Airbnb cancellation policy trend in Murcia is Moderate, used by 39.2% of listings.
- There's a relatively balanced mix between guest-friendly (66.2%) and stricter (29.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.2% market standard in Murcia.
- Using a Strict policy might deter some guests, as only 14.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murcia.
Murcia STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murcia
- The overall average booking lead time for vacation rentals in Murcia is 39 days.
- Guests book furthest in advance for stays during May (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Murcia.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Murcia averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murcia (2025)
Amenity Prevalence
Amenity Insights for Murcia
- Essential amenities in Murcia that guests expect include: Kitchen, Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murcia: Kitchen, Wifi, Washer.
- Prioritize adding missing essentials: Kitchen, Wifi, Washer.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murcia to stay competitive.
Murcia Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murcia
- The typical guest profile for Airbnb in Murcia consists of a mix of domestic (48%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 48.0% of guests.
- Key international markets include Spain (48%) and United Kingdom (10.6%).
- Top languages spoken are English (33.1%) followed by Spanish (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murcia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sella | 13 | $2,052 | $191.28 | 43% |
| Mutxamel | 91 | $1,899 | $190.33 | 43% |
| Agost | 11 | $1,887 | $169.85 | 34% |
| el Campello | 911 | $1,719 | $168.00 | 49% |
| Polop | 55 | $1,713 | $238.59 | 40% |
| Callosa d'en Sarrià | 30 | $1,692 | $225.31 | 38% |
| Altea | 894 | $1,657 | $185.18 | 44% |
| Benijófar | 24 | $1,647 | $165.65 | 50% |
| Monforte del Cid | 12 | $1,614 | $204.73 | 38% |
| l'Atzúbia | 17 | $1,591 | $234.43 | 47% |