Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Serra in 2025? Explore comprehensive Airbnb analytics for Serra, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Serra, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serra Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serra (2025)
Understanding the monthly revenue variations for Airbnb listings in Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serra is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,378+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,563 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $896, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serra
Serra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serra:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serra
Average Daily Rate (ADR) Airbnb Trends in Serra (2025)
Effective short term rental pricing strategy in Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serra typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $419+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $256 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Serra
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Airbnb Seasonality Analysis & Trends in Serra (2025)
Peak Season (August, July, June)
- Revenue averages $4,001 per month
- Occupancy rates average 59.5%
- Daily rates average $221
Shoulder Season
- Revenue averages $2,373 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $202
Low Season (January, February, March)
- Revenue drops to average $1,435 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $172
Seasonality Insights for Serra
- The Airbnb seasonality in Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serra's highest earning potential, with monthly revenues capable of climbing to $4,908, occupancy reaching a high of 67.5%, and ADRs peaking at $223.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,238, occupancy could drop to 27.9%, and ADRs may adjust down to $170.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serra (2025)
Exploring the top neighborhoods for short-term rentals in Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Serra Town Center | The charming town center offers a glimpse into traditional Valencian culture with its historic architecture and local festivals. Ideal for travelers looking for an authentic experience away from more commercial areas. | Parish Church of Serra, Local festivals, Town square, Traditional markets, Artisan shops |
| Natural Park of Serra | A beautiful natural park that attracts hikers, nature lovers, and families. It's perfect for hosting guests looking for an outdoor adventure close to nature, providing a serene escape from urban life. | Hiking trails, Wildlife watching, Picnic areas, Scenic viewpoints, Botanical gardens |
| La Calderona | Famous for its stunning landscapes and recreational opportunities, La Calderona is perfect for hosting guests who enjoy outdoor activities like hiking, cycling, and nature exploration. | La Calderona Natural Park, Mountain biking, Views of Valencia, Picnic spots, Natural swimming pools |
| Albufera Natural Park | Nearby Albufera offers beautiful lagoons and rice fields, appealing to guests interested in eco-tourism and culinary experiences, especially with the famous Valencian paella. | Albufera Lagoon, Sunset boat rides, Paella restaurants, Bird watching, Nature trails |
| Valencia City (Near Serra) | Just a short drive from Serra, Valencia City offers a blend of modern attractions and historic sites, making it popular with tourists who want to explore a vibrant urban experience while staying in Serra. | City of Arts and Sciences, Lonja de la Seda, Valencia Cathedral, Central Market, Turia Gardens |
| Sierra de Espuña | This mountainous area provides opportunities for adventure tourism, including hiking and mountain biking, attracting guests keen on active vacations. | Hiking trails, Breathtaking views, Camping sites, Historic ruins, Flora and fauna diversity |
| Fallas Celebration Sites | Serra is close to locations where the famous Fallas festival takes place, attracting visitors during the festival season. Hosting here during this time can lead to high occupancy rates. | Fallas monuments, Fireworks displays, Cultural events, Street food, Parades |
| San Juan de la Ribera | Another serene locale, perfect for families and those wanting a quiet retreat near Serra. It is an attractive option for long-term stays as it offers relaxation amidst natural beauty. | Beautiful parks, Riverside walks, Local cafes, Family-friendly activities, Community events |
Understanding Airbnb License Requirements & STR Laws in Serra (2025)
Yes, Serra, Valencian Community, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 32% licensed listings)
Top Performing Airbnb Properties in Serra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa in the heart of Sierra Calderona
Entire Place • 5 bedrooms
Casa Latel
Entire Place • 4 bedrooms
Exceptional villa for 6 à 8 persons
Entire Place • 3 bedrooms
Private chalet with swimming pool
Entire Place • 3 bedrooms
Huge terrace & gardens, pool + live-in caretaker
Entire Place • 5 bedrooms
Comfortable villa in luxury urbanization
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carla | 2 | $88,853 | 65 | 4.71/5.0 |
| Maria Mercedes | 1 | $65,448 | 9 | 4.56/5.0 |
| Isabelle | 1 | $49,200 | 4 | 5.00/5.0 |
| Estela | 1 | $35,069 | 61 | 4.80/5.0 |
| Susan | 1 | $33,987 | 75 | 4.92/5.0 |
| Manuel | 1 | $27,729 | 8 | 5.00/5.0 |
| Miguel Ángel | 1 | $22,571 | 20 | 4.95/5.0 |
| Ramon | 1 | $21,406 | 20 | 4.95/5.0 |
| Tania | 1 | $14,991 | 18 | 4.83/5.0 |
| Carlos | 1 | $12,950 | 102 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serra.
Dive Deeper: Advanced Serra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serra
- The Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Serra, House properties are the most common (78.9%), reflecting the local real estate landscape.
- Houses represent a significant 78.9% portion, catering likely to families or larger groups.
Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serra
- The dominant room capacity in Serra is 3 bedrooms listings, making up 47.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 68.5% of the active Airbnb listings in Serra, indicating a high concentration in these sizes.
- A significant 68.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serra.
Serra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serra
- The most common guest capacity trend in Serra vacation rentals is listings accommodating 8+ guests (31.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the Serra STR market, accounting for 52.7% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serra.
- On average, properties in Serra are equipped to host 5.5 guests.
Serra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serra
- The most common availability pattern in Serra falls within the 271-366 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Serra (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.8% of total
2 Nights
6 listings
35.3% of total
3 Nights
1 listings
5.9% of total
4-6 Nights
3 listings
17.6% of total
7-29 Nights
2 listings
11.8% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Serra is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Serra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.3% of Serra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.8% currently do.
- A 2-night minimum appears standard (35.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serra.
Serra Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
12.5% of total
Moderate
6 listings
37.5% of total
Firm
5 listings
31.3% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Serra
- The prevailing Airbnb cancellation policy trend in Serra is Moderate, used by 37.5% of listings.
- A majority (50.1%) of hosts in Serra utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Serra.
- Regularly review your cancellation policy against competitors and market demand shifts in Serra.
Serra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serra
- The overall average booking lead time for vacation rentals in Serra is 58 days.
- Guests book furthest in advance for stays during November (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (78 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Serra.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Serra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serra (2025)
Amenity Prevalence
Amenity Insights for Serra
- Essential amenities in Serra that guests expect include: Washer, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serra: Washer, TV, Kitchen.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serra to stay competitive.
Serra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serra
- The typical guest profile for Airbnb in Serra consists of a mix of domestic (41%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 40.9% of guests.
- Key international markets include Spain (40.9%) and France (18.3%).
- Top languages spoken are English (36.4%) followed by Spanish (21.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macastre | 13 | $2,924 | $296.93 | 42% |
| Corbera | 13 | $2,721 | $206.87 | 41% |
| Bétera | 31 | $2,711 | $222.77 | 46% |
| l'Eliana | 33 | $2,510 | $298.45 | 43% |
| San Antonio de Benagéber | 11 | $2,374 | $335.55 | 40% |
| Manises | 25 | $2,352 | $175.71 | 38% |
| Olocau | 11 | $2,245 | $308.22 | 36% |
| Alboraia / Alboraya | 272 | $2,220 | $186.05 | 49% |
| la Pobla de Vallbona | 27 | $2,163 | $193.69 | 49% |
| Riba-roja de Túria | 21 | $2,132 | $221.03 | 41% |