Orihuela Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Orihuela in 2025? Explore comprehensive Airbnb analytics for Orihuela, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Orihuela, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,740 active listings.
Whether you're considering an Airbnb investment in Orihuela, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Orihuela Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Orihuela Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Orihuela (2025)
Understanding the monthly revenue variations for Airbnb listings in Orihuela is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Orihuela is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Orihuela across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,558+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,305 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $710, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Orihuela
Orihuela Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Orihuela STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Orihuela:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Orihuela
Average Daily Rate (ADR) Airbnb Trends in Orihuela (2025)
Effective short term rental pricing strategy in Orihuela involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Orihuela typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Orihuela
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Airbnb Seasonality Analysis & Trends in Orihuela (2025)
Peak Season (August, July, June)
- Revenue averages $2,799 per month
- Occupancy rates average 55.2%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,666 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $131
Low Season (January, February, March)
- Revenue drops to average $944 per month
- Occupancy decreases to average 29.2%
- Daily rates adjust to average $120
Seasonality Insights for Orihuela
- The Airbnb seasonality in Orihuela shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Orihuela's highest earning potential, with monthly revenues capable of climbing to $3,294, occupancy reaching a high of 68.0%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $911, occupancy could drop to 26.9%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Orihuela.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Orihuela seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Orihuela (2025)
Exploring the top neighborhoods for short-term rentals in Orihuela? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Zenia | Popular beach area known for its stunning beaches and vibrant nightlife. La Zenia offers a variety of water sports and is close to major shops and restaurants, making it a favored spot for tourists. | La Zenia Beach, Zenia Boulevard Shopping Centre, Torrevieja, Cabo Roig Beach, Golf Courses |
| Campoamor | A beautiful coastal area with pristine beaches and a more relaxed atmosphere. Perfect for families and travelers seeking sun and sand away from crowded areas. | Campoamor Beach, Punta Prima Beach, Shopping Centers, Nature Trails, Water Sports |
| Punta Prima | Charming coastal community with great amenities and beautiful sea views. Offers a mix of relaxation and entertainment options for guests. | Punta Prima Beach, Restaurants with Seafront Views, Water Parks, Boat Excursions, Cabo Roig |
| Torrevieja | Lively tourist town known for its salt lakes and beautiful coastal promenades. Ideal for those looking for a variety of nightlife and activities. | Laguna Rosa (Pink Lake), Torrevieja Marina, Aquapolis Water Park, Sea Promenade, Shopping Areas |
| Las Ramblas | Tranquil residential area offering golf courses and proximity to beaches, ideal for a more relaxed and green vacation. | Las Ramblas Golf, Nearby Beaches, Nature Reserves, Local Restaurants, Cycling Paths |
| Villamartin | Famous for its golf courses and charming residential areas. This is a great spot for golf enthusiasts and families seeking a quieter vacation. | Villamartin Golf Course, Plaza de Villamartin, Local Markets, Beaches nearby, Restaurant Options |
| Orihuela Costa | Popular beach destination with a diverse range of activities and events throughout the year. Great community vibe with many services available. | Various Beaches, Cultural Events, Shopping Complexes, Water Sports Facilities, Local Cuisine |
| El Chaparral | A charming neighborhood offering a mix of local culture and nature, situated close to the beaches and is perfect for a peaceful getaway. | Laguna de La Mata, Nature Walks, Traditional Cuisine, Community Events, Close to the Beach |
Understanding Airbnb License Requirements & STR Laws in Orihuela (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Orihuela. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Orihuela to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Orihuela (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Orihuelabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Cabo Roig
Entire Place • 13 bedrooms
Villa La Zenia
Entire Place • 4 bedrooms
Luxury villa at Las Colinas Golf Resort
Entire Place • 3 bedrooms
Villa Ciclón, Cabo Roig
Entire Place • 7 bedrooms
Fidalsa Prime Mediterranean Beachfront
Entire Place • 6 bedrooms
Luxury beachfront villa with heated pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Orihuela (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Orihuela based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharon | 38 | $475,494 | 360 | 3.92/5.0 |
| Christian | 11 | $433,675 | 160 | 4.49/5.0 |
| Fidalsaholidays | 10 | $370,199 | 125 | 3.95/5.0 |
| Soraya | 37 | $333,334 | 63 | 1.61/5.0 |
| Olga | 12 | $302,593 | 180 | 3.96/5.0 |
| Nicolas | 24 | $297,944 | 86 | 3.11/5.0 |
| Spanarheimili | 23 | $281,094 | 122 | 3.39/5.0 |
| Holiday Trip Spain | 10 | $279,005 | 84 | 4.41/5.0 |
| Steven | 19 | $256,043 | 146 | 4.05/5.0 |
| Amber Gintare | 23 | $254,286 | 111 | 3.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Orihuela.
Dive Deeper: Advanced Orihuela STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Orihuela. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOrihuela Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Orihuela
- The Orihuela Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 1,740 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Orihuela, Apartment/Condo properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 0.9%) offer potential for unique stay experiences.
Orihuela Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Orihuela
- The dominant room capacity in Orihuela is 2 bedrooms listings, making up 59.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 86.6% of the active Airbnb listings in Orihuela, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Orihuela.
Orihuela Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Orihuela
- The most common guest capacity trend in Orihuela vacation rentals is listings accommodating 4 guests (44.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Orihuela STR market, accounting for 75.5% of listings.
- 41.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Orihuela.
- On average, properties in Orihuela are equipped to host 5.1 guests.
Orihuela Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Orihuela
- The most common availability pattern in Orihuela falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Orihuela (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Orihuela Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
153 listings
9.8% of total
2 Nights
138 listings
8.8% of total
3 Nights
383 listings
24.4% of total
4-6 Nights
515 listings
32.8% of total
7-29 Nights
160 listings
10.2% of total
30+ Nights
220 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Orihuela is 4-6 Nights, adopted by 32.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (14%) caters to monthly stays (30+ nights) in Orihuela, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 32.8% of Orihuela hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Orihuela.
Orihuela Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
25 listings
2% of total
Super Strict 60 Days
72 listings
5.9% of total
Flexible
151 listings
12.3% of total
Moderate
250 listings
20.4% of total
Firm
337 listings
27.5% of total
Strict
390 listings
31.8% of total
Cancellation Policy Insights for Orihuela
- The prevailing Airbnb cancellation policy trend in Orihuela is Strict, used by 31.8% of listings.
- A majority (59.3%) of hosts in Orihuela utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 31.8% market standard in Orihuela.
- With 31.8% using Strict terms, this is a viable option in Orihuela, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Orihuela.
Orihuela STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Orihuela
- The overall average booking lead time for vacation rentals in Orihuela is 68 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 63 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Orihuela.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
- Monitor your own booking lead times against these Orihuela averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Orihuela (2025)
Amenity Prevalence
Amenity Insights for Orihuela
- Essential amenities in Orihuela that guests expect include: Kitchen, TV, Washer, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Pool, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Orihuela.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Orihuela: Kitchen, TV, Washer, Wifi, Air conditioning.
- Prioritize adding missing essentials: Kitchen, TV, Washer, Wifi, Air conditioning.
- Consider adding popular differentiators like Pool or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Orihuela to stay competitive.
Orihuela Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Orihuela
- The typical guest profile for Airbnb in Orihuela consists of predominantly international visitors (79%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 20.9% of guests.
- Key international markets include United Kingdom (29.3%) and Spain (20.9%).
- Top languages spoken are English (41%) followed by Spanish (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Orihuela Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sella | 13 | $2,052 | $191.28 | 43% |
| Mutxamel | 91 | $1,899 | $190.33 | 43% |
| Agost | 11 | $1,887 | $169.85 | 34% |
| Benissa | 500 | $1,842 | $263.42 | 39% |
| Teulada | 658 | $1,819 | $276.48 | 42% |
| Xàbia / Jávea | 1,732 | $1,728 | $248.36 | 42% |
| el Campello | 911 | $1,719 | $168.00 | 49% |
| Polop | 55 | $1,713 | $238.59 | 40% |
| Callosa d'en Sarrià | 30 | $1,692 | $225.31 | 38% |
| Altea | 894 | $1,657 | $185.18 | 44% |