Morella Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain
Is Airbnb profitable in Morella in 2025? Explore comprehensive Airbnb analytics for Morella, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Morella, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Morella, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Morella Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Morella Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Morella (2025)
Understanding the monthly revenue variations for Airbnb listings in Morella is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Morella is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Morella across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,628+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,845 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $884 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $389, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Morella
Morella Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Morella STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Morella:
- Best-in-class properties (Top 10%) achieve 46%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Morella
Average Daily Rate (ADR) Airbnb Trends in Morella (2025)
Effective short term rental pricing strategy in Morella involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Morella typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $289+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Morella
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Airbnb Seasonality Analysis & Trends in Morella (2025)
Peak Season (April, May, August)
- Revenue averages $2,104 per month
- Occupancy rates average 29.2%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,260 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $177
Low Season (January, July, September)
- Revenue drops to average $952 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $177
Seasonality Insights for Morella
- The Airbnb seasonality in Morella shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Morella's highest earning potential, with monthly revenues capable of climbing to $2,333, occupancy reaching a high of 35.5%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $897, occupancy could drop to 16.8%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Morella.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Morella seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Morella (2025)
Exploring the top neighborhoods for short-term rentals in Morella? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Morella's historic center is famous for its medieval architecture, including the impressive Morella Castle. It attracts tourists interested in history and culture. | Morella Castle, Basilica de Santa María, Museo Temps de Flastu, Plaza de Torres, Les Neus Church |
| Natural Parks | Surrounding Morella are beautiful natural parks perfect for hiking and nature lovers. This area is ideal for those seeking outdoor experiences. | Puig de la Creu, El Tormo Natural Park, Coves de Morella, Rio Bergantes, Caminos de la Plana |
| Cultural Festivals | Morella hosts various cultural festivals throughout the year, attracting guests interested in local traditions and celebrations. | Fiesta del Lleno, Festival de la Cerveza Artesanal, Muestra de Teatro, Traditional Gastronomy Events |
| Culinary Scene | Morella is known for its rich culinary heritage, making it a popular spot for food tourism. | Local restaurants, Cheese tasting, Toyos de Morella, Local markets, Traditional cooking classes |
| Religious Sites | The region is home to several important religious sites, drawing visitors interested in spirituality and architecture. | San Francisco Monastery, Convent of San Agustín, Ermita de San Juan Bautista |
| Artisan Workshops | Morella features artisan workshops where visitors can see traditional crafts, attracting art lovers and souvenir hunters. | Pottery workshops, Local craft markets, Artisan food shops |
| Local Wineries | There are several wineries just outside Morella that offer tours and tastings, appealing to wine enthusiasts. | Wineries of La Terra Bobal, Wine tasting tours, Ruta del Vino |
| Gastronomic Routes | Morella offers routes dedicated to its culinary specialities, popular among foodies and tourists experiencing local cuisine. | Gastronomic routes, Local delis, Food festivals |
Understanding Airbnb License Requirements & STR Laws in Morella (2025)
Yes, Morella, Valencian Community, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Morella to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 58% licensed listings)
Top Performing Airbnb Properties in Morella (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Morellabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Masia La Perera
Entire Place • 6 bedrooms
EsportVerd-Morella
Entire Place • 3 bedrooms
Rosella by CASALEA
Entire Place • 1 bedroom
Seidia by CASALEA
Entire Place • 2 bedrooms
Morella, confort y excelentes vistas Casa Joanes
Entire Place • 3 bedrooms
Central duplex with views in Morella
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Morella (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Morella based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casalea | 4 | $85,703 | 93 | 4.94/5.0 |
| Wilian | 1 | $47,123 | 5 | 4.80/5.0 |
| EsportVerd | 1 | $40,872 | 13 | 5.00/5.0 |
| Host #127348488 | 1 | $23,722 | 2 | 0.00/5.0 |
| Cases De Morella | 3 | $23,336 | 21 | 4.73/5.0 |
| Paz | 1 | $23,123 | 107 | 4.96/5.0 |
| Julian | 3 | $21,271 | 34 | 4.94/5.0 |
| Cases | 1 | $16,778 | 7 | 5.00/5.0 |
| Host #159586109 | 1 | $9,889 | 1 | 0.00/5.0 |
| Eduardo | 2 | $9,747 | 19 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Morella.
Dive Deeper: Advanced Morella STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Morella. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMorella Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Morella
- The Morella Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Morella, Apartment/Condo properties are the most common (57.7%), reflecting the local real estate landscape.
- Houses represent a significant 34.6% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Morella Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Morella
- The dominant room capacity in Morella is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Morella, indicating a high concentration in these sizes.
- A significant 38.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Morella.
Morella Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Morella
- The most common guest capacity trend in Morella vacation rentals is listings accommodating 6 guests (30.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Morella STR market, accounting for 61.6% of listings.
- 53.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Morella.
- On average, properties in Morella are equipped to host 5.2 guests.
Morella Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Morella
- The most common availability pattern in Morella falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Morella (46.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Morella Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
25% of total
2 Nights
16 listings
66.7% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in Morella is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the Morella Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Morella hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Morella.
Morella Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4.5% of total
Flexible
3 listings
13.6% of total
Moderate
12 listings
54.5% of total
Firm
1 listings
4.5% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Morella
- The prevailing Airbnb cancellation policy trend in Morella is Moderate, used by 54.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.1%) and stricter (27.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.5% market standard in Morella.
- Regularly review your cancellation policy against competitors and market demand shifts in Morella.
Morella STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Morella
- The overall average booking lead time for vacation rentals in Morella is 52 days.
- Guests book furthest in advance for stays during August (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Morella.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Morella averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Morella (2025)
Amenity Prevalence
Amenity Insights for Morella
- Essential amenities in Morella that guests expect include: TV, Essentials, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Hangers, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Morella: TV, Essentials, Heating, Kitchen.
- Prioritize adding missing essentials: Essentials, Heating, Kitchen.
- Consider adding popular differentiators like Washer or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Morella to stay competitive.
Morella Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Morella
- The typical guest profile for Airbnb in Morella consists of primarily domestic travelers (67%), often arriving from nearby Valencia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 66.7% of guests.
- Key international markets include Spain (66.7%) and United Kingdom (10.3%).
- Top languages spoken are Spanish (37%) followed by English (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Valencia and Alicante.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Morella Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Riudecanyes | 12 | $2,949 | $439.68 | 35% |
| Macastre | 13 | $2,924 | $296.93 | 42% |
| Corbera | 13 | $2,721 | $206.87 | 41% |
| Bétera | 31 | $2,711 | $222.77 | 46% |
| l'Eliana | 33 | $2,510 | $298.45 | 43% |
| San Antonio de Benagéber | 11 | $2,374 | $335.55 | 40% |
| Manises | 25 | $2,352 | $175.71 | 38% |
| Olocau | 11 | $2,245 | $308.22 | 36% |
| Alboraia / Alboraya | 272 | $2,220 | $186.05 | 49% |
| la Pobla de Vallbona | 27 | $2,163 | $193.69 | 49% |