Cullera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Cullera in 2025? Explore comprehensive Airbnb analytics for Cullera, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Cullera, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 610 active listings.

Whether you're considering an Airbnb investment in Cullera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cullera Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Cullera Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Cullera.
Occupancy Rate(?)
43.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,907
Typical annual income for an Airbnb listing in Cullera. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
6.6%
Positive growth (6.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Cullera.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Cullera.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
610
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Cullera (2025)

Understanding the monthly revenue variations for Airbnb listings in Cullera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cullera is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cullera across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,873+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,557 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,482 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $731, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Cullera

Cullera Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Cullera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cullera:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Cullera

Average Daily Rate (ADR) Airbnb Trends in Cullera (2025)

Effective short term rental pricing strategy in Cullera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cullera typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $265+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
  • Typical properties (Median) charge around $121 per night.
  • Entry-level properties (Bottom 25%) earn around $89 per night.

Average Daily Rate (ADR) Trend by Month in Cullera

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Airbnb Seasonality Analysis & Trends in Cullera (2025)

Peak Season (August, July, June)
  • Revenue averages $3,138 per month
  • Occupancy rates average 54.3%
  • Daily rates average $170
Shoulder Season
  • Revenue averages $1,840 per month
  • Occupancy maintains around 37.2%
  • Daily rates hold near $150
Low Season (February, March, December)
  • Revenue drops to average $1,036 per month
  • Occupancy decreases to average 28.4%
  • Daily rates adjust to average $142

Seasonality Insights for Cullera

  • The Airbnb seasonality in Cullera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Cullera's highest earning potential, with monthly revenues capable of climbing to $3,601, occupancy reaching a high of 62.9%, and ADRs peaking at $178.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $965, occupancy could drop to 26.6%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cullera.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Cullera seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Cullera (2025)

Exploring the top neighborhoods for short-term rentals in Cullera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cullera Beach
Popular destination for sun-seekers with stunning sandy beaches and clear waters. Ideal for tourists wanting a beach vacation with numerous amenities and water activities.
Cullera Castle, Dent de Narigó, Beachfront Promenade, Aquatic Park Cullera, Mirador del Faro
San Antonio Beach
A vibrant beach area known for its lively atmosphere, restaurants, and bars. Perfect for younger travelers and families looking for a fun beach experience.
San Antonio Beach, Cala de los Moros, Diver Cullera Water Park, La Pérgola Restaurant, Promenade with bars
El Faro
A quieter area known for its picturesque views and proximity to nature. Attractive for tourists seeking relaxation and scenic beauty away from the crowds.
El Faro de Cullera, Playa Marenyet, Natural Park Albufera, Scenic walking trails, Quiet beaches
Cullera Old Town
Rich in history and culture with beautiful architecture. Draws tourists interested in exploring traditional Spanish culture and cuisine.
Church of the Assumption, Old Town streets, Local markets, Museo del Cómic, Historic buildings
Cap Blanc
A more exclusive area known for its upscale accommodations and breathtaking coastal scenery. Great for luxury travelers and those seeking tranquility.
Cala Rocosa, Cap Blanc Lighthouse, Diverse marine life, Luxury restaurants, Beautiful hiking trails
Marina de Cullera
Home to a vibrant marina filled with boats, seafood restaurants, and nightlife. Attractive to boat lovers and those looking for a lively atmosphere.
Marina Port, Water sports activities, Fishing trips, Restaurants and bars, Boat rentals
El Raco
A quieter beach area popular with families. Known for its calm waters and family-friendly services and amenities.
El Raco Beach, Nice beach bars, Water sports services, Family-friendly atmosphere, Playgrounds
Los Olivos
Located inland, this area offers a different perspective of Cullera with its olive groves and rural charm. Ideal for tourists seeking a countryside experience.
Olive groves, Cultural tours, Local wineries, Natural parks nearby, Tranquil retreats

Understanding Airbnb License Requirements & STR Laws in Cullera (2025)

With 23% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Cullera. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cullera to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 23% licensed listings)

Top Performing Airbnb Properties in Cullera (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Cullerabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Samá Beach House

Villa Samá Beach House

Entire Place • 5 bedrooms

$106,095
Revenue
35.3%
Occupancy
$570.37
Daily Rate
Spacious seaside chalet in quiet area

Spacious seaside chalet in quiet area

Entire Place • 7 bedrooms

$102,869
Revenue
43.3%
Occupancy
$475.37
Daily Rate
Luxury Villa Cullera "Cap Blanc Beach" (Valencia)

Luxury Villa Cullera "Cap Blanc Beach" (Valencia)

Entire Place • 6 bedrooms

$92,331
Revenue
28.3%
Occupancy
$756.95
Daily Rate
Sunny Cullera Bay View Villa

Sunny Cullera Bay View Villa

Entire Place • 3 bedrooms

$76,498
Revenue
72.1%
Occupancy
$260.65
Daily Rate
Cullera Raco 2 , on the beach.

Cullera Raco 2 , on the beach.

Entire Place • 2 bedrooms

$75,061
Revenue
52.5%
Occupancy
$364.47
Daily Rate
Colina Del Sol Cullera - Villa Luna

Colina Del Sol Cullera - Villa Luna

Entire Place • 3 bedrooms

$65,714
Revenue
36.2%
Occupancy
$594.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Cullera (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Cullera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Patrick27$712,9972833.59/5.0
Jose16$478,2401854.30/5.0
Eduardo Santiago9$275,4361364.85/5.0
Vicente ☼14$267,8924214.47/5.0
Tadeo5$182,5212232.60/5.0
Mike3$152,947344.99/5.0
Alain9$139,6933804.82/5.0
Wilfried5$136,1841224.91/5.0
Mario2$129,2021214.95/5.0
Ivan16$105,625331.30/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cullera.

Dive Deeper: Advanced Cullera STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cullera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Cullera Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Cullera

  • The Cullera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 610 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Cullera, Apartment/Condo properties are the most common (76.2%), reflecting the local real estate landscape.
  • Houses represent a significant 22.3% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 1.5%) offer potential for unique stay experiences.

Cullera Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Cullera

  • The dominant room capacity in Cullera is 2 bedrooms listings, making up 36.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 65.0% of the active Airbnb listings in Cullera, indicating a high concentration in these sizes.
  • A significant 39.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cullera.

Cullera Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Cullera

  • The most common guest capacity trend in Cullera vacation rentals is listings accommodating 4 guests (29.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Cullera STR market, accounting for 55.9% of listings.
  • 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cullera.
  • On average, properties in Cullera are equipped to host 5.1 guests.

Cullera Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Cullera

  • The most common availability pattern in Cullera falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Cullera (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Cullera Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (9.4%)

1 Night

49 listings

9.4% of total

2 Nights (27.9%)

2 Nights

145 listings

27.9% of total

3 Nights (14.5%)

3 Nights

75 listings

14.5% of total

4-6 Nights (20.8%)

4-6 Nights

108 listings

20.8% of total

7-29 Nights (16.8%)

7-29 Nights

87 listings

16.8% of total

30+ Nights (10.6%)

30+ Nights

55 listings

10.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Cullera is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.6%) caters to monthly stays (30+ nights) in Cullera, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.9% of Cullera hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cullera.

Cullera Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

5 listings

1.1% of total

Super Strict 30 Days

1 listings

0.2% of total

Flexible (16.6%)

Flexible

75 listings

16.6% of total

Moderate (28.3%)

Moderate

128 listings

28.3% of total

Firm (25.7%)

Firm

116 listings

25.7% of total

Strict (28.1%)

Strict

127 listings

28.1% of total

Cancellation Policy Insights for Cullera

  • The prevailing Airbnb cancellation policy trend in Cullera is Moderate, used by 28.3% of listings.
  • A majority (53.8%) of hosts in Cullera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 28.3% market standard in Cullera.
  • Regularly review your cancellation policy against competitors and market demand shifts in Cullera.

Cullera STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Cullera

  • The overall average booking lead time for vacation rentals in Cullera is 51 days.
  • Guests book furthest in advance for stays during July (average 115 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Cullera.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 115 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
  • Monitor your own booking lead times against these Cullera averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Cullera (2025)

Amenity Prevalence

Amenity Insights for Cullera

  • Essential amenities in Cullera that guests expect include: Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Cullera: Kitchen, Washer, TV.
  • Prioritize adding missing essentials: Kitchen, Washer, TV.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Cullera to stay competitive.

Cullera Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Cullera

  • The typical guest profile for Airbnb in Cullera consists of a mix of domestic (57%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 57.3% of guests.
  • Key international markets include Spain (57.3%) and France (9.6%).
  • Top languages spoken are English (32.4%) followed by Spanish (31.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Cullera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Macastre13$2,924$296.9342%
Corbera13$2,721$206.8741%
Bétera31$2,711$222.7746%
l'Eliana33$2,510$298.4543%
San Antonio de Benagéber11$2,374$335.5540%
Manises25$2,352$175.7138%
Olocau11$2,245$308.2236%
Alboraia / Alboraya272$2,220$186.0549%
la Pobla de Vallbona27$2,163$193.6949%
Riba-roja de Túria21$2,132$221.0341%

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