Alicante Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valencian Community, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Alicante in 2025? Explore comprehensive Airbnb analytics for Alicante, Valencian Community, Spain to uncover income potential. This 2025 STR market report for Alicante, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,085 active listings.

Whether you're considering an Airbnb investment in Alicante, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Alicante Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Alicante Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$125
The average rental revenue earned for an occupied room per day in Alicante.
Occupancy Rate(?)
50.8%
High demand. Good booking frequency.
Median Annual Revenue(?)
$18,167
Typical annual income for an Airbnb listing in Alicante. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.5%
Positive growth (8.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Alicante.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Alicante.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
3,085
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Alicante (2025)

Understanding the monthly revenue variations for Airbnb listings in Alicante is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Alicante is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Alicante across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,827 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,698 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $776, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Alicante

Alicante Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Alicante STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Alicante:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 54%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Alicante

Average Daily Rate (ADR) Airbnb Trends in Alicante (2025)

Effective short term rental pricing strategy in Alicante involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Alicante typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
  • Typical properties (Median) charge around $101 per night.
  • Entry-level properties (Bottom 25%) earn around $60 per night.

Average Daily Rate (ADR) Trend by Month in Alicante

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Airbnb Seasonality Analysis & Trends in Alicante (2025)

Peak Season (August, July, June)
  • Revenue averages $2,920 per month
  • Occupancy rates average 61.5%
  • Daily rates average $130
Shoulder Season
  • Revenue averages $1,980 per month
  • Occupancy maintains around 50.4%
  • Daily rates hold near $117
Low Season (January, February, March)
  • Revenue drops to average $1,356 per month
  • Occupancy decreases to average 45.4%
  • Daily rates adjust to average $110

Seasonality Insights for Alicante

  • The Airbnb seasonality in Alicante shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Alicante's highest earning potential, with monthly revenues capable of climbing to $3,182, occupancy reaching a high of 68.4%, and ADRs peaking at $132.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,300, occupancy could drop to 41.2%, and ADRs may adjust down to $108.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Alicante.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Alicante seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Alicante (2025)

Exploring the top neighborhoods for short-term rentals in Alicante? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Playa de San Juan
Popular beach destination known for its beautiful white sand and crystal-clear waters. Attracts both tourists and locals looking for sun and sea, making it ideal for short-term rentals.
San Juan Beach, Juan Carlos I Park, Playas de San Juan Promenade, Local restaurants and bars, Water sports activities
Old Town (El Barrio)
Charming historic district filled with narrow streets, traditional architecture, and vibrant tapas bars. A favorite among tourists seeking authentic Spanish culture and historic sights.
Santa Barbara Castle, Explanada de Espana, Alicante Cathedral, Mercado Central, Raval Roig neighborhood
Alicante City Center
The central hub of Alicante featuring shopping, dining, and cultural attractions. High foot traffic makes it a great area for Airbnb hosting.
Central Market, Alicante Esplanade, El Corte Inglés shopping center, Teatro Principal, Cultural events and festivals
Campello
Quieter coastal town near Alicante, known for its beaches and promenade. Popular among families and those looking for a relaxed atmosphere.
Campello Beach, Coves de la Font de l'Horta, Local seafood restaurants, Water sports rentals, Sunbathing and local markets
Albufereta
Residential area with beautiful beaches that cater to families and tourists. Offers a nice mix of urban and beach life, making it appealing for vacationers.
Albufereta Beach, Local parks, Nearby restaurants, Cultural heritage sites, Quiet neighborhood atmosphere
San Vicente del Raspeig
Up-and-coming area close to Alicante, known for its university and student population. A good option for budget travelers and short stays.
Universidad de Alicante, Local cafes and bars, Shopping centers, Cultural activities and events, Parks and recreational areas
Tabarca Island
Beautiful small island off the coast, known for its marine reserve. It is a unique getaway that attracts visitors looking for a tranquil escape.
Tabarca Beach, Marine reserve, Historic village, Local seafood dining, Scuba diving and snorkeling spots
La Marina
Coastal area popular for its marina and beach, known for its vibrant nightlife and dining options. Great for young travelers and groups.
La Marina Beach, Restaurants and bars, Boat rentals, Water sports, Cultural events and parties

Understanding Airbnb License Requirements & STR Laws in Alicante (2025)

Yes, Alicante, Valencian Community, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Alicante to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 31% licensed listings)

Top Performing Airbnb Properties in Alicante (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Alicantebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Urban Elegance by Fidalsa

Urban Elegance by Fidalsa

Entire Place • 7 bedrooms

$241,601
Revenue
46.9%
Occupancy
$1001.60
Daily Rate
Urban Mansion by Fidalsa

Urban Mansion by Fidalsa

Entire Place • 10 bedrooms

$226,097
Revenue
55.8%
Occupancy
$1107.03
Daily Rate
Villa groups 30 people, 10 minutes from the beach

Villa groups 30 people, 10 minutes from the beach

Entire Place • 9 bedrooms

$179,173
Revenue
63.2%
Occupancy
$664.57
Daily Rate
Luxury bungalow 5* 1st LINE Playa San Juan

Luxury bungalow 5* 1st LINE Playa San Juan

Entire Place • 3 bedrooms

$149,859
Revenue
43.4%
Occupancy
$833.70
Daily Rate
MAJESTIC OCEAN VIEW LUXURY VILLA,ALICANTE

MAJESTIC OCEAN VIEW LUXURY VILLA,ALICANTE

Entire Place • 3 bedrooms

$141,401
Revenue
32.5%
Occupancy
$1071.94
Daily Rate
But from Carey

But from Carey

Entire Place • 4 bedrooms

$121,128
Revenue
43.0%
Occupancy
$600.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Alicante (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Alicante based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fatima38$1,044,61010953.91/5.0
Paola20$754,1256004.25/5.0
Fidalsaholidays10$734,5081513.83/5.0
Josep18$644,9957954.81/5.0
Easy Houses8$574,0404214.93/5.0
Reyes Católicos Premium Homes17$521,1412884.34/5.0
Alessio14$513,4402043.67/5.0
Agustin12$475,5334174.51/5.0
Jimmy22$403,63213014.48/5.0
Pegasolar Energy11$399,1726434.43/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Alicante.

Dive Deeper: Advanced Alicante STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Alicante. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Alicante Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Alicante

  • The Alicante Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 3,085 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Alicante, Apartment/Condo properties are the most common (87.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.7%) offer potential for unique stay experiences.

Alicante Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Alicante

  • The dominant room capacity in Alicante is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.6% of the active Airbnb listings in Alicante, indicating a high concentration in these sizes.
  • A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Alicante.

Alicante Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Alicante

  • The most common guest capacity trend in Alicante vacation rentals is listings accommodating 4 guests (28.9%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Alicante STR market, accounting for 47.0% of listings.
  • 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Alicante.
  • On average, properties in Alicante are equipped to host 3.7 guests.

Alicante Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Alicante

  • The most common availability pattern in Alicante falls within the 271-366 days range, representing 33.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 62.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Alicante (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 38.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Alicante Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (18.9%)

1 Night

512 listings

18.9% of total

2 Nights (25.4%)

2 Nights

688 listings

25.4% of total

3 Nights (16.4%)

3 Nights

446 listings

16.4% of total

4-6 Nights (16.1%)

4-6 Nights

438 listings

16.1% of total

7-29 Nights (7.3%)

7-29 Nights

199 listings

7.3% of total

30+ Nights (15.8%)

30+ Nights

430 listings

15.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Alicante is 2 Nights, adopted by 25.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (15.8%) caters to monthly stays (30+ nights) in Alicante, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 25.4% of Alicante hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Alicante.

Alicante Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

12 listings

0.5% of total

Super Strict 30 Days

17 listings

0.7% of total

Flexible (16%)

Flexible

394 listings

16% of total

Moderate (30.4%)

Moderate

749 listings

30.4% of total

Firm (18.2%)

Firm

448 listings

18.2% of total

Strict (34.2%)

Strict

843 listings

34.2% of total

Cancellation Policy Insights for Alicante

  • The prevailing Airbnb cancellation policy trend in Alicante is Strict, used by 34.2% of listings.
  • A majority (52.4%) of hosts in Alicante utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 34.2% market standard in Alicante.
  • With 34.2% using Strict terms, this is a viable option in Alicante, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Alicante.

Alicante STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Alicante

  • The overall average booking lead time for vacation rentals in Alicante is 50 days.
  • Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Alicante.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
  • Monitor your own booking lead times against these Alicante averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Alicante (2025)

Amenity Prevalence

Amenity Insights for Alicante

  • Essential amenities in Alicante that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Alicante: Wifi, Kitchen.
  • Prioritize adding missing essentials: Wifi, Kitchen.
  • Consider adding popular differentiators like TV or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Alicante to stay competitive.

Alicante Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Alicante

  • The typical guest profile for Airbnb in Alicante consists of predominantly international visitors (81%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 19.4% of guests.
  • Key international markets include Spain (19.4%) and United Kingdom (17.4%).
  • Top languages spoken are English (37.9%) followed by Spanish (18.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Alicante Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Macastre13$2,924$296.9342%
Corbera13$2,721$206.8741%
Bétera31$2,711$222.7746%
l'Eliana33$2,510$298.4543%
San Antonio de Benagéber11$2,374$335.5540%
Manises25$2,352$175.7138%
Olocau11$2,245$308.2236%
Alboraia / Alboraya272$2,220$186.0549%
la Pobla de Vallbona27$2,163$193.6949%
Riba-roja de Túria21$2,132$221.0341%

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