Mazarrón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Murcia, Spain
Is Airbnb profitable in Mazarrón in 2025? Explore comprehensive Airbnb analytics for Mazarrón, Region of Murcia, Spain to uncover income potential. This 2025 STR market report for Mazarrón, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 356 active listings.
Whether you're considering an Airbnb investment in Mazarrón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mazarrón Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mazarrón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mazarrón (2025)
Understanding the monthly revenue variations for Airbnb listings in Mazarrón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mazarrón is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mazarrón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,037+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,019 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,097 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $545, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mazarrón
Mazarrón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mazarrón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mazarrón:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mazarrón
Average Daily Rate (ADR) Airbnb Trends in Mazarrón (2025)
Effective short term rental pricing strategy in Mazarrón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mazarrón typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Mazarrón
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Airbnb Seasonality Analysis & Trends in Mazarrón (2025)
Peak Season (August, July, June)
- Revenue averages $2,426 per month
- Occupancy rates average 52.1%
- Daily rates average $142
Shoulder Season
- Revenue averages $1,353 per month
- Occupancy maintains around 32.6%
- Daily rates hold near $128
Low Season (January, February, March)
- Revenue drops to average $913 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $116
Seasonality Insights for Mazarrón
- The Airbnb seasonality in Mazarrón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mazarrón's highest earning potential, with monthly revenues capable of climbing to $3,072, occupancy reaching a high of 68.3%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $900, occupancy could drop to 28.5%, and ADRs may adjust down to $114.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mazarrón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mazarrón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mazarrón (2025)
Exploring the top neighborhoods for short-term rentals in Mazarrón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Puerto de Mazarrón | A popular coastal area known for its beautiful beaches, marina, and vibrant local culture. It's an attractive location for tourists seeking sun and relaxation. | Playa de la Reya, Playa de la Isla, Mazarrón Marina, Paseo Marítimo, Museo Arqueológico de Mazarrón |
| Bolnuevo | Famous for its stunning beaches and unique coastal formations known as the 'Garrucha'. A tranquil setting for families and couples looking for a quieter getaway. | Bolnuevo Beach, Garrucha cliffs, El pueblo de Bolnuevo, Las Gredas de Bolnuevo, Nearby scenic hiking trails |
| Cabo Tiñoso | A picturesque natural park area with stunning views and secluded beaches. It’s ideal for nature lovers and outdoor enthusiasts looking for adventure. | Cabo Tiñoso Beach, Hiking trails, Scuba diving spots, Natural park views, Historical military installations |
| Mazarrón Town | The historic town center offers a mix of cultural attractions and local life. Visitors can enjoy traditional Spanish culture, markets, and dining. | Castillo de Mazarrón, Church of San Andrés, Weekly market, Theatre of Mazarrón, Local tapas bars |
| La Azohía | A small fishing village that retains its charm and authenticity. Attracts those looking for a peaceful retreat by the sea. | La Azohía Beach, Local seafood restaurants, Diving spots, Natural beauty, Charming village atmosphere |
| El Cañón de Almadenes | A unique natural formation ideal for adventure tourism and outdoor activities like kayaking and hiking. Great for eco-tourism. | Kayaking in Almadenes River, Hiking trails, Stunning canyon views, Bird watching, Nature photography |
| Punta de Algas | Known for its natural beauty and camping opportunities, perfect for a rustic getaway. Appeals to families and outdoor fans. | Campsites, Swimming spots, Hiking paths, Rocky beaches, Picnic areas |
| San Javier | Although technically outside Mazarrón, it’s close enough to draw visitors, with sandy beaches and a lively town center, popular among tourists. | San Javier Beach, Cultural events, Local shops, Restaurants, Proximity to the Murcia-San Javier Airport |
Understanding Airbnb License Requirements & STR Laws in Mazarrón (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mazarrón. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mazarrón to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Mazarrón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mazarrónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Gaviota
Entire Place • 5 bedrooms
Large beach villa sleeps 21 private pool families
Entire Place • 9 bedrooms
Fantastic villa with an amazing view.
Entire Place • 8 bedrooms
Oasis de Ifre.
Entire Place • 7 bedrooms
Vcc Home’s
Entire Place • 2 bedrooms
"Ocean View Villa"
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mazarrón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mazarrón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mamen | 19 | $253,731 | 217 | 3.45/5.0 |
| Maria Luisa | 1 | $113,235 | 14 | 4.93/5.0 |
| Brit | 1 | $89,699 | 19 | 4.74/5.0 |
| Jan | 1 | $82,123 | 32 | 4.78/5.0 |
| Reyes | 1 | $81,750 | 7 | 4.86/5.0 |
| Tracey | 5 | $73,557 | 37 | 3.80/5.0 |
| Simon | 8 | $72,709 | 118 | 4.52/5.0 |
| Daniel | 5 | $69,866 | 11 | 1.89/5.0 |
| Heiko | 3 | $61,268 | 67 | 4.90/5.0 |
| Mariola | 1 | $56,482 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mazarrón.
Dive Deeper: Advanced Mazarrón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mazarrón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMazarrón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mazarrón
- The Mazarrón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 356 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mazarrón, Apartment/Condo properties are the most common (58.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Mazarrón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mazarrón
- The dominant room capacity in Mazarrón is 2 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 76.1% of the active Airbnb listings in Mazarrón, indicating a high concentration in these sizes.
- A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mazarrón.
Mazarrón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mazarrón
- The most common guest capacity trend in Mazarrón vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mazarrón STR market, accounting for 60.9% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mazarrón.
- On average, properties in Mazarrón are equipped to host 5.0 guests.
Mazarrón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mazarrón
- The most common availability pattern in Mazarrón falls within the 271-366 days range, representing 62.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mazarrón (40.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mazarrón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
44 listings
13.4% of total
2 Nights
76 listings
23.1% of total
3 Nights
58 listings
17.6% of total
4-6 Nights
91 listings
27.7% of total
7-29 Nights
33 listings
10% of total
30+ Nights
27 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mazarrón is 4-6 Nights, adopted by 27.7% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 27.7% of Mazarrón hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mazarrón.
Mazarrón Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
3.9% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
51 listings
19.8% of total
Moderate
63 listings
24.4% of total
Firm
67 listings
26% of total
Strict
66 listings
25.6% of total
Cancellation Policy Insights for Mazarrón
- The prevailing Airbnb cancellation policy trend in Mazarrón is Firm, used by 26% of listings.
- A majority (51.6%) of hosts in Mazarrón utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26% market standard in Mazarrón.
- Regularly review your cancellation policy against competitors and market demand shifts in Mazarrón.
Mazarrón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mazarrón
- The overall average booking lead time for vacation rentals in Mazarrón is 59 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (89 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Mazarrón.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these Mazarrón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mazarrón (2025)
Amenity Prevalence
Amenity Insights for Mazarrón
- Essential amenities in Mazarrón that guests expect include: TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mazarrón: TV, Kitchen, Washer.
- Prioritize adding missing essentials: TV, Kitchen, Washer.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mazarrón to stay competitive.
Mazarrón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mazarrón
- The typical guest profile for Airbnb in Mazarrón consists of a mix of domestic (52%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 51.5% of guests.
- Key international markets include Spain (51.5%) and United Kingdom (14.3%).
- Top languages spoken are English (33.3%) followed by Spanish (29.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mazarrón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sella | 13 | $2,052 | $191.28 | 43% |
| Mutxamel | 91 | $1,899 | $190.33 | 43% |
| Agost | 11 | $1,887 | $169.85 | 34% |
| el Campello | 911 | $1,719 | $168.00 | 49% |
| Polop | 55 | $1,713 | $238.59 | 40% |
| Callosa d'en Sarrià | 30 | $1,692 | $225.31 | 38% |
| Altea | 894 | $1,657 | $185.18 | 44% |
| Benijófar | 24 | $1,647 | $165.65 | 50% |
| Monforte del Cid | 12 | $1,614 | $204.73 | 38% |
| l'Atzúbia | 17 | $1,591 | $234.43 | 47% |