Cartagena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Murcia, Spain
Is Airbnb profitable in Cartagena in 2025? Explore comprehensive Airbnb analytics for Cartagena, Region of Murcia, Spain to uncover income potential. This 2025 STR market report for Cartagena, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,150 active listings.
Whether you're considering an Airbnb investment in Cartagena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cartagena Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cartagena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cartagena (2025)
Understanding the monthly revenue variations for Airbnb listings in Cartagena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cartagena is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cartagena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,427+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,208 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $552, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cartagena
Cartagena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cartagena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cartagena:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cartagena
Average Daily Rate (ADR) Airbnb Trends in Cartagena (2025)
Effective short term rental pricing strategy in Cartagena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cartagena typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $102 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Cartagena
Get Live Cartagena Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Cartagena (2025)
Peak Season (August, July, June)
- Revenue averages $2,503 per month
- Occupancy rates average 49.8%
- Daily rates average $153
Shoulder Season
- Revenue averages $1,508 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $137
Low Season (January, February, March)
- Revenue drops to average $1,018 per month
- Occupancy decreases to average 30.1%
- Daily rates adjust to average $123
Seasonality Insights for Cartagena
- The Airbnb seasonality in Cartagena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cartagena's highest earning potential, with monthly revenues capable of climbing to $2,972, occupancy reaching a high of 61.8%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $996, occupancy could drop to 28.0%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cartagena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cartagena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cartagena (2025)
Exploring the top neighborhoods for short-term rentals in Cartagena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Ciudad Amurallada) | Historic area with colonial architecture, vibrant atmosphere, and rich cultural heritage. It attracts tourists looking for a taste of Cartagena's history and charm. | Castillo San Felipe de Barajas, Plaza Santo Domingo, Palacio de la Inquisición, Las Bóvedas, Convento de la Popa, Catedral de Cartagena |
| Bocagrande | Modern beachfront neighborhood popular with tourists for its high-rise hotels, dining, and nightlife. Great for beachgoers and those seeking a coastal experience. | Bocagrande Beach, Centro Comercial La Mansion, Playa Castillo Grande, Restaurants along Avenida San Martín, Avenida Flaminio, Marina Park |
| Getsemaní | Trendy neighborhood known for its vibrant street art and local culture. Attracts young travelers and artists, offering a lively and bohemian atmosphere. | Plaza de la Trinidad, Street art murals, Calle de la Media Luna, Teatro Heredia, Café del Mar, Local artisan shops |
| Las Americas | Resort area with a variety of hotels and amenities, appealing to families and beach seekers. It is known for its beautiful beaches and entertainment options. | Playa de las Americas, Kitesurfing and watersports, Shopping mall, Aquarium, Restaurants and bars, Beach clubs |
| San Diego | Quaint neighborhood with a mix of historic buildings and modern amenities. Suitable for tourists who enjoy a quieter yet charming experience close to the Old Town. | Plaza de San Diego, Palacio de la Inquisición, Art galleries, Cafés and restaurants, Nearby artisan shops, Parque del Centenario |
| Manga | Residential neighborhood known for its waterfront views and proximity to the city center. Good for families and those wanting a more local feel. | Manga Island, Waterfront promenades, Shopping areas, Local eateries, Cultural events, Nearby parks |
| Isla Barú | Perfect for travelers seeking beach getaways away from the city hustle. Isla Barú offers stunning beaches and nature experiences. | Playa Blanca, Coral reefs, Nature reserves, Snorkeling and diving spots, Eco-tourism activities, Beachfront resorts |
| La Boquilla | Fishing village turned tourist area, offering a laid-back beach vibe and local food experience. Great for visitors wanting authenticity and local culture. | La Boquilla Beach, Local seafood restaurants, Kitesurfing spots, Cultural performances, Fishing experiences, Artisan markets |
Understanding Airbnb License Requirements & STR Laws in Cartagena (2025)
With 26% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Cartagena. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cartagena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 26% licensed listings)
Top Performing Airbnb Properties in Cartagena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cartagenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa 4 people 30 minutes Cartagena
Entire Place • 2 bedrooms
Los Palmitos-Calblanque-Mar Menor
Entire Place • 3 bedrooms
Rooftop Sol
Entire Place • 2 bedrooms
COTTAGE WITH POOL ON THE BEACH AND IN THE MOUNTAINS
Entire Place • 6 bedrooms
Luxurious Private Villa, own Pool and great views.
Entire Place • 4 bedrooms
VILLA MAR 8people 30minutesCartagena
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cartagena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cartagena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Resort Hosts | 54 | $796,119 | 488 | 4.05/5.0 |
| Cartagena Flats | 23 | $488,732 | 590 | 4.75/5.0 |
| Gregorio | 49 | $439,485 | 559 | 2.56/5.0 |
| Cartagena Flats | 18 | $378,907 | 1424 | 4.71/5.0 |
| Victoria | 3 | $281,480 | 101 | 4.98/5.0 |
| Celine | 7 | $270,286 | 231 | 4.93/5.0 |
| Resort Management | 28 | $256,305 | 39 | 1.19/5.0 |
| John & Rebecca | 9 | $175,479 | 34 | 2.09/5.0 |
| Cartagena Flats | 8 | $169,888 | 185 | 4.23/5.0 |
| Ana María | 5 | $158,961 | 78 | 4.16/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cartagena.
Dive Deeper: Advanced Cartagena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cartagena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCartagena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cartagena
- The Cartagena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 1,150 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cartagena, Apartment/Condo properties are the most common (64.4%), reflecting the local real estate landscape.
- Houses represent a significant 31.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 3.7%) offer potential for unique stay experiences.
Cartagena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cartagena
- The dominant room capacity in Cartagena is 2 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 64.2% of the active Airbnb listings in Cartagena, indicating a high concentration in these sizes.
- A significant 32.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cartagena.
Cartagena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cartagena
- The most common guest capacity trend in Cartagena vacation rentals is listings accommodating 4 guests (32.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Cartagena STR market, accounting for 55.0% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cartagena.
- On average, properties in Cartagena are equipped to host 4.6 guests.
Cartagena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cartagena
- The most common availability pattern in Cartagena falls within the 271-366 days range, representing 56.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Cartagena (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cartagena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
198 listings
19% of total
2 Nights
288 listings
27.6% of total
3 Nights
154 listings
14.8% of total
4-6 Nights
209 listings
20.1% of total
7-29 Nights
75 listings
7.2% of total
30+ Nights
118 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Cartagena is 2 Nights, adopted by 27.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Cartagena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.6% of Cartagena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cartagena.
Cartagena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
34 listings
4% of total
Super Strict 30 Days
6 listings
0.7% of total
Flexible
205 listings
24% of total
Moderate
255 listings
29.8% of total
Firm
139 listings
16.3% of total
Strict
216 listings
25.3% of total
Cancellation Policy Insights for Cartagena
- The prevailing Airbnb cancellation policy trend in Cartagena is Moderate, used by 29.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (41.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.8% market standard in Cartagena.
- Regularly review your cancellation policy against competitors and market demand shifts in Cartagena.
Cartagena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cartagena
- The overall average booking lead time for vacation rentals in Cartagena is 59 days.
- Guests book furthest in advance for stays during June (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Cartagena.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Cartagena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cartagena (2025)
Amenity Prevalence
Amenity Insights for Cartagena
- Essential amenities in Cartagena that guests expect include: Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cartagena: Kitchen, Washer, TV.
- Prioritize adding missing essentials: Kitchen, Washer, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cartagena to stay competitive.
Cartagena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cartagena
- The typical guest profile for Airbnb in Cartagena consists of a mix of domestic (47%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 47.1% of guests.
- Key international markets include Spain (47.1%) and United Kingdom (12.2%).
- Top languages spoken are English (34.6%) followed by Spanish (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cartagena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sella | 13 | $2,052 | $191.28 | 43% |
| Mutxamel | 91 | $1,899 | $190.33 | 43% |
| Agost | 11 | $1,887 | $169.85 | 34% |
| Benissa | 500 | $1,842 | $263.42 | 39% |
| Teulada | 658 | $1,819 | $276.48 | 42% |
| Xàbia / Jávea | 1,732 | $1,728 | $248.36 | 42% |
| el Campello | 911 | $1,719 | $168.00 | 49% |
| Polop | 55 | $1,713 | $238.59 | 40% |
| Callosa d'en Sarrià | 30 | $1,692 | $225.31 | 38% |
| Altea | 894 | $1,657 | $185.18 | 44% |