Moratalla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Noroeste, Spain
Is Airbnb profitable in Moratalla in 2025? Explore comprehensive Airbnb analytics for Moratalla, Noroeste, Spain to uncover income potential. This 2025 STR market report for Moratalla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Moratalla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moratalla Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moratalla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moratalla (2025)
Understanding the monthly revenue variations for Airbnb listings in Moratalla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moratalla is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moratalla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,907+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,629 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $454, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moratalla
Moratalla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moratalla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moratalla:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moratalla
Average Daily Rate (ADR) Airbnb Trends in Moratalla (2025)
Effective short term rental pricing strategy in Moratalla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moratalla typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Moratalla
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Airbnb Seasonality Analysis & Trends in Moratalla (2025)
Peak Season (August, December, July)
- Revenue averages $1,712 per month
- Occupancy rates average 31.5%
- Daily rates average $168
Shoulder Season
- Revenue averages $1,322 per month
- Occupancy maintains around 22.9%
- Daily rates hold near $167
Low Season (March, September, October)
- Revenue drops to average $984 per month
- Occupancy decreases to average 18.3%
- Daily rates adjust to average $168
Seasonality Insights for Moratalla
- The Airbnb seasonality in Moratalla shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moratalla's highest earning potential, with monthly revenues capable of climbing to $1,908, occupancy reaching a high of 37.6%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $939, occupancy could drop to 15.2%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moratalla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moratalla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moratalla (2025)
Exploring the top neighborhoods for short-term rentals in Moratalla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Moratalla Old Town | Charming historic district with magnificent architecture and a rich cultural history. Great for tourists looking for heritage and local experience, with serene surrounding landscapes. | Moratalla Castle, Church of Santiago, Plaza de la Iglesia, Museo de Moratalla, Roman ruins nearby |
| Sierra Espuña Natural Park | A beautiful natural park perfect for outdoor enthusiasts and nature lovers. Offers hiking, wildlife, and stunning scenery, attracting visitors looking for eco-tourism experiences. | Hiking trails, Nature watching, Picnic areas, Scenic viewpoints, Flora and fauna diversity |
| The Sanctuary of La Virgen de la Esperanza | A notable pilgrimage site that attracts visitors seeking spiritual experiences and cultural heritage. The sanctuary is amidst beautiful rural landscapes. | Sanctuary Building, Festivals and Pilgrimages, Local artisan shops, Nature trails, Cultural events |
| La Salada | A picturesque area known for its unique rock formations and natural beauty, ideal for adventurous tourists and photography enthusiasts. | Natural rock formations, Photography spots, Hiking, Nature walks, Stunning sunsets |
| Cabo Cope | A coastal area known for its pristine beaches and marine life, perfect for beachgoers and water sports aficionados. | Beaches, Diving spots, Snorkeling locations, Coastal trails, Scenic cliffs |
| Moratalla Wine Route | This area is becoming increasingly popular for wine tourism, attracting visitors interested in local cuisine and wine tasting experiences. | Local wineries, Wine tasting tours, Vineyard landscapes, Gastronomy events, Culinary experiences |
| Cultural Routes of Moratalla | Explore the diverse cultural heritage through various routes that showcase the traditions and history of the region, appealing to culture enthusiasts. | Heritage sites, Local folklore events, Craft markets, Guided cultural tours, Culinary traditions |
| Ermita de San Roque | A quaint chapel located in a scenic area perfect for those looking for peaceful retreats and historical exploration, surrounded by nature. | Chapel architecture, Historical significance, Walking trails, Natural settings, Cultural significance |
Understanding Airbnb License Requirements & STR Laws in Moratalla (2025)
With 19% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Moratalla. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moratalla to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 19% licensed listings)
Top Performing Airbnb Properties in Moratalla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moratallabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Aldora. Villa with pool in Moratalla
Entire Place • 5 bedrooms
Casa rural El Salero en Moratalla (piscina, campo de fútbol, chimenea, etc)
Entire Place • 13 bedrooms
Casas de Aledo - Casa de la Placeta.
Entire Place • 4 bedrooms
Caserío "Los Chacones"
Entire Place • 6 bedrooms
Cortijo Oliveras, vacation rental Moratalla
Entire Place • 4 bedrooms
Separate house 3km from Moratalla
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moratalla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moratalla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan Francisco | 3 | $72,343 | 15 | 3.14/5.0 |
| José María | 6 | $60,470 | 81 | 3.84/5.0 |
| Alberto | 1 | $57,710 | 9 | 5.00/5.0 |
| MiguelMM | 2 | $55,137 | 12 | 4.90/5.0 |
| Jose Manuel | 2 | $49,024 | 69 | 4.99/5.0 |
| Elena | 3 | $47,466 | 48 | 4.95/5.0 |
| Isabel | 2 | $34,322 | 16 | 4.81/5.0 |
| Juan | 1 | $30,724 | 13 | 4.69/5.0 |
| Jose | 1 | $30,126 | 53 | 4.98/5.0 |
| Rosario | 2 | $25,029 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moratalla.
Dive Deeper: Advanced Moratalla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moratalla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoratalla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moratalla
- The Moratalla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.6% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moratalla, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.9%) offer potential for unique stay experiences.
Moratalla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moratalla
- The dominant room capacity in Moratalla is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.4% of the active Airbnb listings in Moratalla, indicating a high concentration in these sizes.
- A significant 53.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moratalla.
Moratalla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moratalla
- The most common guest capacity trend in Moratalla vacation rentals is listings accommodating 8+ guests (40.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Moratalla STR market, accounting for 55.5% of listings.
- 59.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moratalla.
- On average, properties in Moratalla are equipped to host 5.8 guests.
Moratalla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moratalla
- The most common availability pattern in Moratalla falls within the 271-366 days range, representing 74.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Moratalla (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moratalla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
24% of total
2 Nights
37 listings
74% of total
30+ Nights
1 listings
2% of total
Key Insights
- The most prevalent minimum stay requirement in Moratalla is 2 Nights, adopted by 74% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.0%) of the Moratalla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 74% of Moratalla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moratalla.
Moratalla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
32.6% of total
Moderate
5 listings
11.6% of total
Firm
14 listings
32.6% of total
Strict
10 listings
23.3% of total
Cancellation Policy Insights for Moratalla
- The prevailing Airbnb cancellation policy trend in Moratalla is Flexible, used by 32.6% of listings.
- A majority (55.9%) of hosts in Moratalla utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 32.6% market standard in Moratalla.
- Regularly review your cancellation policy against competitors and market demand shifts in Moratalla.
Moratalla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moratalla
- The overall average booking lead time for vacation rentals in Moratalla is 60 days.
- Guests book furthest in advance for stays during June (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Moratalla.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Moratalla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moratalla (2025)
Amenity Prevalence
Amenity Insights for Moratalla
- Essential amenities in Moratalla that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moratalla: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moratalla to stay competitive.
Moratalla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moratalla
- The typical guest profile for Airbnb in Moratalla consists of primarily domestic travelers (85%), often arriving from nearby Murcia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 84.9% of guests.
- Key international markets include Spain (84.9%) and France (4.7%).
- Top languages spoken are Spanish (41.4%) followed by English (37.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Murcia and Molina de Segura.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moratalla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Macastre | 13 | $2,924 | $296.93 | 42% |
| Corbera | 13 | $2,721 | $206.87 | 41% |
| Bétera | 31 | $2,711 | $222.77 | 46% |
| l'Eliana | 33 | $2,510 | $298.45 | 43% |
| San Antonio de Benagéber | 11 | $2,374 | $335.55 | 40% |
| Manises | 25 | $2,352 | $175.71 | 38% |
| Olocau | 11 | $2,245 | $308.22 | 36% |
| Alboraia / Alboraya | 272 | $2,220 | $186.05 | 49% |
| la Pobla de Vallbona | 27 | $2,163 | $193.69 | 49% |
| Riba-roja de Túria | 21 | $2,132 | $221.03 | 41% |