Melilla Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Melilla, Spain
Is Airbnb profitable in Melilla in 2025? Explore comprehensive Airbnb analytics for Melilla, Melilla, Spain to uncover income potential. This 2025 STR market report for Melilla, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Melilla, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melilla Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melilla Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melilla (2025)
Understanding the monthly revenue variations for Airbnb listings in Melilla is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melilla is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melilla across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,068+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,512 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,061 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $500, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melilla
Melilla Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melilla STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melilla:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melilla
Average Daily Rate (ADR) Airbnb Trends in Melilla (2025)
Effective short term rental pricing strategy in Melilla involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melilla typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $113+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $94 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Melilla
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Airbnb Seasonality Analysis & Trends in Melilla (2025)
Peak Season (August, July, September)
- Revenue averages $1,413 per month
- Occupancy rates average 51.5%
- Daily rates average $82
Shoulder Season
- Revenue averages $1,049 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $80
Low Season (February, April, November)
- Revenue drops to average $911 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $79
Seasonality Insights for Melilla
- The Airbnb seasonality in Melilla shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melilla's highest earning potential, with monthly revenues capable of climbing to $1,657, occupancy reaching a high of 54.6%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $902, occupancy could drop to 33.8%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melilla.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melilla seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melilla (2025)
Exploring the top neighborhoods for short-term rentals in Melilla? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Melilla | The heart of Melilla, offering a mix of historical architecture and local culture. Perfect for tourists interested in exploring the rich history and enjoying local eateries and shops. | Melilla Fortress, Plaza de España, Historic Cemetery of Melilla, Casa de la Cultura, Museo de Melilla |
| Playa de la Hipica | A beautiful beach area attracting visitors for sunbathing and water sports. Families and beachgoers appreciate the scenic views and recreational activities available. | Playa de la Hipica, Water sports activities, Cafés and beach bars, Sunset views, Walking trails |
| Port of Melilla | A vibrant area with access to ferry services and a scenic waterfront. Great for travelers arriving by sea and for those looking to explore the nearby Moroccan coast. | Ferry Terminal, Marine promenade, Shopping areas, Cultural events, Fish market |
| Barrio del Pueblo | A charming neighborhood with traditional architecture and local charm. Ideal for those wanting an authentic Melillian experience with local shops and cultural spots. | Plaza de la Independencia, Casa de Convalecencia, Local artisan shops, Cafés, Street markets |
| Marina del Este | Known for its marina and sailing activities, this area attracts those interested in water sports and luxury yacht experiences. A peaceful retreat close to the sea. | Marina facilities, Restaurants with sea views, Boat rentals, Fishing areas, Scenic walks |
| Parque Hernández | An urban park that provides a green space for relaxation and recreation. Popular among families and those looking to enjoy outdoor activities. | Walking paths, Playgrounds, Picnic areas, Open-air events, Lake with ducks |
| Melilla la Vieja | An ancient walled city that is a UNESCO World Heritage site. Ideal for history buffs and tourists looking to explore the military history and architecture. | Melilla la Vieja citadel, Historical buildings, Museums, Guided tours, Scenic viewpoints |
| Cerro de la Paloma | A lookout point offering spectacular views of the city and the sea. Great for nature lovers and hikers looking for scenic vistas and outdoor activities. | Hiking trails, Nature walks, Observation points, Flora and fauna, Photography spots |
Understanding Airbnb License Requirements & STR Laws in Melilla (2025)
While Melilla, Melilla, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melilla to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melilla (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melillabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern and equipped apartment in an excellent location
Entire Place • 3 bedrooms
Suitable for 2 bedrooms by the beach
Entire Place • 2 bedrooms
New apartment in Paseo Maritime area - ideal!
Entire Place • 2 bedrooms
Beautiful apartment 50 meters from the beach
Entire Place • 3 bedrooms
Penthouse in the center of Melilla
Entire Place • 1 bedroom
Penthouse apartment Marina
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melilla (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melilla based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesús | 1 | $19,596 | 4 | 5.00/5.0 |
| Maria | 1 | $17,199 | 122 | 4.77/5.0 |
| Dessiree | 2 | $16,996 | 171 | 4.86/5.0 |
| Watson | 1 | $15,842 | 80 | 4.73/5.0 |
| Jose | 1 | $15,808 | 8 | 5.00/5.0 |
| Melilla Centro | 1 | $15,470 | 80 | 4.59/5.0 |
| Arturo | 1 | $15,188 | 16 | 4.94/5.0 |
| Ali | 1 | $14,744 | 54 | 4.67/5.0 |
| Dulce | 1 | $12,986 | 9 | 4.67/5.0 |
| Sonia | 1 | $11,713 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melilla.
Dive Deeper: Advanced Melilla STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melilla. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelilla Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melilla
- The Melilla Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melilla, Apartment/Condo properties are the most common (82.8%), reflecting the local real estate landscape.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Melilla Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melilla
- The dominant room capacity in Melilla is 2 bedrooms listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.4% of the active Airbnb listings in Melilla, indicating a high concentration in these sizes.
- A significant 34.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Melilla.
Melilla Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melilla
- The most common guest capacity trend in Melilla vacation rentals is listings accommodating 4 guests (31%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Melilla STR market, accounting for 48.2% of listings.
- 31.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Melilla.
- On average, properties in Melilla are equipped to host 4.7 guests.
Melilla Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melilla
- The most common availability pattern in Melilla falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Melilla (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Melilla Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
21.4% of total
2 Nights
11 listings
39.3% of total
3 Nights
7 listings
25% of total
4-6 Nights
2 listings
7.1% of total
30+ Nights
2 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Melilla is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.7%) of the Melilla Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Melilla hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melilla.
Melilla Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
32% of total
Moderate
9 listings
36% of total
Firm
4 listings
16% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Melilla
- The prevailing Airbnb cancellation policy trend in Melilla is Moderate, used by 36% of listings.
- There's a relatively balanced mix between guest-friendly (68.0%) and stricter (32.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36% market standard in Melilla.
- Regularly review your cancellation policy against competitors and market demand shifts in Melilla.
Melilla STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melilla
- The overall average booking lead time for vacation rentals in Melilla is 36 days.
- Guests book furthest in advance for stays during August (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Melilla.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Melilla averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melilla (2025)
Amenity Prevalence
Amenity Insights for Melilla
- Essential amenities in Melilla that guests expect include: Kitchen, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melilla: Kitchen, Washer, TV.
- Prioritize adding missing essentials: Washer, TV.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melilla to stay competitive.
Melilla Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melilla
- The typical guest profile for Airbnb in Melilla consists of a mix of domestic (54%) and international guests, often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 53.9% of guests.
- Key international markets include Spain (53.9%) and France (10.4%).
- Top languages spoken are Spanish (26.4%) followed by English (25.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melilla Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Salobreña | 239 | $1,811 | $209.08 | 41% |
| Frigiliana | 368 | $1,773 | $208.10 | 47% |
| Albuñuelas | 16 | $1,722 | $194.29 | 34% |
| Árchez | 22 | $1,672 | $247.88 | 40% |
| Canillas de Albaida | 31 | $1,633 | $268.78 | 38% |
| El Valle | 30 | $1,608 | $281.81 | 42% |
| Nerja | 1,884 | $1,603 | $173.41 | 46% |
| El Pinar | 30 | $1,599 | $176.31 | 30% |
| Almuñécar | 994 | $1,505 | $185.49 | 43% |
| Cómpeta | 224 | $1,327 | $196.21 | 40% |