Salou Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Catalonia, Spain
Is Airbnb profitable in Salou in 2025? Explore comprehensive Airbnb analytics for Salou, Catalonia, Spain to uncover income potential. This 2025 STR market report for Salou, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,514 active listings.
Whether you're considering an Airbnb investment in Salou, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salou Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salou Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salou (2025)
Understanding the monthly revenue variations for Airbnb listings in Salou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salou is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,926+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,612 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,517 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $817, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salou
Salou Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salou:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salou
Average Daily Rate (ADR) Airbnb Trends in Salou (2025)
Effective short term rental pricing strategy in Salou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salou typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Salou
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Airbnb Seasonality Analysis & Trends in Salou (2025)
Peak Season (August, July, June)
- Revenue averages $3,493 per month
- Occupancy rates average 57.1%
- Daily rates average $182
Shoulder Season
- Revenue averages $1,714 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $157
Low Season (January, February, March)
- Revenue drops to average $893 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $151
Seasonality Insights for Salou
- The Airbnb seasonality in Salou shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salou's highest earning potential, with monthly revenues capable of climbing to $4,299, occupancy reaching a high of 70.9%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $888, occupancy could drop to 23.9%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salou.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salou seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salou (2025)
Exploring the top neighborhoods for short-term rentals in Salou? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Levante Beach | A popular beach known for its golden sands and vibrant atmosphere. This area attracts tourists looking for sun, sea, and plenty of amenities like bars and restaurants. | Levante Beach, Pavilion Beach, Salou Promenade, PortAventura World, Aquopolis Costa Dorada, Mediterranean Balcony |
| Salou City Center | The heart of Salou with easy access to dining, shopping, and entertainment. Ideal for visitors who want to experience local culture and nightlife. | Avenida Jaume I, Llevant Park, Salou's nightlife, Shopping centers, Local restaurants, Fountain of Salou |
| Cap Salou | A quieter area known for its natural beauty and more relaxed atmosphere. Attracts families and those looking for a peaceful retreat with beautiful coves and beaches. | Cala Llenguadets, Cala de la Font, Natural Park, Cap Salou beaches, Walking trails, Snorkeling spots |
| PortAventura | Famous for the large theme park, PortAventura World attracts families and thrill-seekers. The proximity to the park is a big draw for visitors. | PortAventura Park, Caribe Aquatic Park, Ferrari Land, Hotel resort amenities, Shopping at the PortAventura complex |
| Cambrils | Just a short distance from Salou, Cambrils offers a charming fishing village ambiance with great seafood restaurants and a lovely beach. It's perfect for tourists who want a more laid-back experience. | Cambrils Beach, Port de Cambrils, Gastronomy tours, Walking paths, Cambrils Marina |
| Torre Vella | A historic area in Salou known for its cultural landmarks and medieval heritage. Attracts tourists interested in history and architecture. | Torre Vella, Historical buildings, Cultural events, Views over Salou |
| Salou Marina | The marina area is lively with boats, restaurants, and bars. It's a great spot for nightlife and seaside dining, attracting a younger crowd. | Salou Marina, Boat rentals, Water sports, Seafront bars and restaurants, Nightlife scene |
| Cala Font | A small cove area with beautiful views and tranquil waters, making it ideal for relaxation and for guests seeking privacy away from the busier beaches. | Cala Font beach, Snorkeling, Quiet seaside cafes, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Salou (2025)
Yes, Salou, Catalonia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salou to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Salou (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saloubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Villa La Paz: Beach, Portaventura&Golf
Entire Place • 7 bedrooms
VILLA WINE EXPERIENCE SALOU CENTER - SPA & Wine
Entire Place • 5 bedrooms
Villa Amazonica Only Families
Entire Place • 5 bedrooms
VILLA WINE & BEACH Salou - DeSign in Cala Crancs
Entire Place • 4 bedrooms
Pluma Villa - Only Families
Entire Place • 4 bedrooms
Mediterranean Way - Villa Singular
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salou (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Universal Holiday Centre | 92 | $2,012,863 | 804 | 3.84/5.0 |
| Isabel - Interhome Group | 92 | $878,388 | 182 | 1.11/5.0 |
| Apartamentos | 18 | $693,511 | 58 | 2.36/5.0 |
| Domuum | 34 | $611,572 | 187 | 3.21/5.0 |
| Apartamentos | 22 | $452,288 | 76 | 2.29/5.0 |
| Adolfo | 34 | $427,474 | 570 | 4.13/5.0 |
| Oscar | 13 | $396,726 | 345 | 4.38/5.0 |
| Aitor | 10 | $366,895 | 1065 | 4.38/5.0 |
| Jose | 32 | $355,514 | 531 | 4.71/5.0 |
| Apartments | 25 | $346,092 | 55 | 1.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salou.
Dive Deeper: Advanced Salou STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalou Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salou
- The Salou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.7% of the 1,514 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salou, Apartment/Condo properties are the most common (93.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 0.6%) offer potential for unique stay experiences.
Salou Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salou
- The dominant room capacity in Salou is 2 bedrooms listings, making up 40.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 71.0% of the active Airbnb listings in Salou, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salou.
Salou Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salou
- The most common guest capacity trend in Salou vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Salou STR market, accounting for 67.1% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salou.
- On average, properties in Salou are equipped to host 5.2 guests.
Salou Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salou
- The most common availability pattern in Salou falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Salou (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
395 listings
28.1% of total
2 Nights
217 listings
15.4% of total
3 Nights
206 listings
14.7% of total
4-6 Nights
247 listings
17.6% of total
7-29 Nights
153 listings
10.9% of total
30+ Nights
187 listings
13.3% of total
Key Insights
- The most prevalent minimum stay requirement in Salou is 1 Night, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.3%) caters to monthly stays (30+ nights) in Salou, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 28.1% of Salou hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salou.
Salou Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
0.8% of total
Super Strict 30 Days
59 listings
5% of total
Flexible
126 listings
10.6% of total
Moderate
204 listings
17.2% of total
Firm
261 listings
22% of total
Strict
527 listings
44.4% of total
Cancellation Policy Insights for Salou
- The prevailing Airbnb cancellation policy trend in Salou is Strict, used by 44.4% of listings.
- A majority (66.4%) of hosts in Salou utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.4% market standard in Salou.
- With 44.4% using Strict terms, this is a viable option in Salou, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salou.
Salou STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salou
- The overall average booking lead time for vacation rentals in Salou is 53 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Salou.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Salou averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salou (2025)
Amenity Prevalence
Amenity Insights for Salou
- Essential amenities in Salou that guests expect include: Kitchen, TV, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salou: Kitchen, TV, Washer.
- Prioritize adding missing essentials: Kitchen, TV, Washer.
- Consider adding popular differentiators like Hot water or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salou to stay competitive.
Salou Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salou
- The typical guest profile for Airbnb in Salou consists of predominantly international visitors (78%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 22.3% of guests.
- Key international markets include France (44%) and Spain (22.3%).
- Top languages spoken are English (32.4%) followed by French (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canyelles | 49 | $5,958 | $1023.94 | 37% |
| Arenys de Munt | 28 | $5,100 | $514.27 | 41% |
| Teià | 25 | $5,027 | $348.45 | 45% |
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Tiana | 12 | $4,955 | $299.97 | 48% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Bescanó | 11 | $4,761 | $445.38 | 41% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Premià de Dalt | 28 | $4,630 | $345.43 | 49% |
| Cabrils | 53 | $4,474 | $436.58 | 48% |