Mataró Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Catalonia, Spain
Is Airbnb profitable in Mataró in 2025? Explore comprehensive Airbnb analytics for Mataró, Catalonia, Spain to uncover income potential. This 2025 STR market report for Mataró, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 113 active listings.
Whether you're considering an Airbnb investment in Mataró, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mataró Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mataró Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mataró (2025)
Understanding the monthly revenue variations for Airbnb listings in Mataró is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mataró is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mataró across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,518+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,192 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,051 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,160, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mataró
Mataró Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mataró STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mataró:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mataró
Average Daily Rate (ADR) Airbnb Trends in Mataró (2025)
Effective short term rental pricing strategy in Mataró involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mataró typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Mataró
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Airbnb Seasonality Analysis & Trends in Mataró (2025)
Peak Season (August, July, May)
- Revenue averages $4,561 per month
- Occupancy rates average 62.6%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,739 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $192
Low Season (January, February, March)
- Revenue drops to average $1,329 per month
- Occupancy decreases to average 41.5%
- Daily rates adjust to average $176
Seasonality Insights for Mataró
- The Airbnb seasonality in Mataró shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mataró's highest earning potential, with monthly revenues capable of climbing to $4,952, occupancy reaching a high of 72.0%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,278, occupancy could drop to 38.9%, and ADRs may adjust down to $173.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mataró.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mataró seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mataró (2025)
Exploring the top neighborhoods for short-term rentals in Mataró? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Platja de Mataró | Beautiful beach area attracting tourists for sunbathing and water sports, with waterfront restaurants and a vibrant promenade. | Mataró Beach, Moll de Mataró, Arenys de Mar, Port of Mataró, Sea Sports Center |
| Centre de Mataró | The historical and commercial heart of Mataró, featuring shops, cafes, and local culture. Ideal for visitors wanting to explore the city’s heritage. | Teatre Monumental, Iglesia de Santa Maria, Mataró's Main Square, Museu Arxiu, Carrer de la Iglesia |
| Parc Central | A recreational park area appealing to families and nature lovers. Perfect for those looking for a quieter environment with access to outdoor activities. | Parc Central, Picnic areas, Playgrounds, Walking paths, Local flora |
| Mataró Marina | A modern marina area that draws tourists interested in sailing and luxury yachts, offering a range of dining options and seaside activities. | Mataró Marina, Water sports, Restaurants with sea views, Boat rentals, Fishing activities |
| Las Rieras | A picturesque area filled with local shops, markets, and eateries, showcasing the local culture and cuisine of Mataró. | Local markets, Shopping streets, Street performances, Cafes with local pastries, Cultural events |
| Cerro de la Torre | A scenic viewpoint area that provides panoramic views of Mataró and the coast. Attractive to those interested in hiking and nature. | Torre de les Aigües, Hiking trails, Observation points, Local wildlife, Nature photography spots |
| Montnegre-Corredor Natural Park | A natural park that offers outdoor adventures and hiking trails, ideal for nature enthusiasts and eco-tourists. | Hiking trails, Biodiversity, Scenic views, Picnic areas, Wildlife observation |
| Sant Simó | A charming neighborhood known for its history and local festivals, providing visitors with an authentic taste of Mataró's culture and traditions. | Sant Simó beach, Cultural festivals, Local cuisine, Historic buildings, Community events |
Understanding Airbnb License Requirements & STR Laws in Mataró (2025)
Yes, Mataró, Catalonia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mataró to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 81% licensed listings)
Top Performing Airbnb Properties in Mataró (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mataróbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront estate with stunning views
Entire Place • 8 bedrooms
Villa in the province of Barcelona
Entire Place • 6 bedrooms
Villa Maresme with Swimming Pool
Entire Place • 4 bedrooms
Villa Rosa
Entire Place • 6 bedrooms
Amazing apartment with sea views
Entire Place • 4 bedrooms
VILLA VALENTINA
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mataró (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mataró based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marc | 10 | $260,487 | 113 | 4.74/5.0 |
| Leonardo | 5 | $229,261 | 11 | 1.70/5.0 |
| Angel M. | 1 | $206,096 | 59 | 4.95/5.0 |
| Textil | 3 | $163,494 | 62 | 3.33/5.0 |
| Kerstin | 3 | $148,523 | 168 | 4.80/5.0 |
| Carlos | 1 | $106,370 | 86 | 4.98/5.0 |
| HelloTime SL | 2 | $83,133 | 40 | 4.72/5.0 |
| Josefina | 5 | $68,193 | 49 | 4.54/5.0 |
| Montse | 3 | $65,240 | 179 | 4.75/5.0 |
| Isa | 1 | $63,801 | 38 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mataró.
Dive Deeper: Advanced Mataró STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mataró. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMataró Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mataró
- The Mataró Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 113 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mataró, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 21.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 8.1%) offer potential for unique stay experiences.
Mataró Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mataró
- The dominant room capacity in Mataró is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Mataró, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mataró.
Mataró Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mataró
- The most common guest capacity trend in Mataró vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mataró STR market, accounting for 45.1% of listings.
- 27.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mataró.
- On average, properties in Mataró are equipped to host 4.2 guests.
Mataró Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mataró
- The most common availability pattern in Mataró falls within the 271-366 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mataró (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mataró Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
17% of total
2 Nights
30 listings
28.3% of total
3 Nights
20 listings
18.9% of total
4-6 Nights
10 listings
9.4% of total
7-29 Nights
5 listings
4.7% of total
30+ Nights
23 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mataró is 2 Nights, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Mataró, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.3% of Mataró hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mataró.
Mataró Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
4.1% of total
Super Strict 30 Days
1 listings
1% of total
Flexible
7 listings
7.1% of total
Moderate
17 listings
17.3% of total
Firm
35 listings
35.7% of total
Strict
34 listings
34.7% of total
Cancellation Policy Insights for Mataró
- The prevailing Airbnb cancellation policy trend in Mataró is Firm, used by 35.7% of listings.
- A majority (70.4%) of hosts in Mataró utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.7% market standard in Mataró.
- With 34.7% using Strict terms, this is a viable option in Mataró, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mataró.
Mataró STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mataró
- The overall average booking lead time for vacation rentals in Mataró is 50 days.
- Guests book furthest in advance for stays during June (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Mataró.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Mataró averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mataró (2025)
Amenity Prevalence
Amenity Insights for Mataró
- Essential amenities in Mataró that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mataró: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mataró to stay competitive.
Mataró Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mataró
- The typical guest profile for Airbnb in Mataró consists of predominantly international visitors (86%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 14.3% of guests.
- Key international markets include France (26.1%) and Spain (14.3%).
- Top languages spoken are English (35.6%) followed by Spanish (18.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mataró Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vall-llobrega | 15 | $10,261 | $798.88 | 44% |
| Canyelles | 49 | $5,958 | $1023.94 | 37% |
| Arenys de Munt | 28 | $5,100 | $514.27 | 41% |
| Teià | 25 | $5,027 | $348.45 | 45% |
| Cornellà del Terri | 17 | $4,960 | $460.96 | 41% |
| Tiana | 12 | $4,955 | $299.97 | 48% |
| Amer | 10 | $4,848 | $397.58 | 40% |
| Bescanó | 11 | $4,761 | $445.38 | 41% |
| Porqueres | 12 | $4,714 | $469.05 | 36% |
| Premià de Dalt | 28 | $4,630 | $345.43 | 49% |