Cuenca Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Castile-La Mancha, Spain
Is Airbnb profitable in Cuenca in 2025? Explore comprehensive Airbnb analytics for Cuenca, Castile-La Mancha, Spain to uncover income potential. This 2025 STR market report for Cuenca, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 246 active listings.
Whether you're considering an Airbnb investment in Cuenca, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cuenca Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cuenca Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cuenca (2025)
Understanding the monthly revenue variations for Airbnb listings in Cuenca is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cuenca is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cuenca across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,261+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,571 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $919 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $465, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cuenca
Cuenca Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cuenca STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cuenca:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cuenca
Average Daily Rate (ADR) Airbnb Trends in Cuenca (2025)
Effective short term rental pricing strategy in Cuenca involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cuenca typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $160+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Cuenca
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Airbnb Seasonality Analysis & Trends in Cuenca (2025)
Peak Season (April, May, August)
- Revenue averages $1,396 per month
- Occupancy rates average 38.5%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,116 per month
- Occupancy maintains around 34.7%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $895 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $100
Seasonality Insights for Cuenca
- The Airbnb seasonality in Cuenca shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cuenca's highest earning potential, with monthly revenues capable of climbing to $1,463, occupancy reaching a high of 41.7%, and ADRs peaking at $112.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $835, occupancy could drop to 29.5%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cuenca.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cuenca seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cuenca (2025)
Exploring the top neighborhoods for short-term rentals in Cuenca? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Cuenca's historic center is a UNESCO World Heritage site, offering visitors stunning views, cultural experiences, and rich history. It's a prime location for tourists seeking to explore the beautiful old town. | Cuenca Cathedral, Hanging Houses of Cuenca, Museum of Abstract Art, Torecas, Plaza Mayor, San Pablo Bridge |
| Mangana Hill | Mangana Hill offers a picturesque view of the city and is close to local amenities. It attracts tourists and visitors looking for scenic beauty and tranquility. | Mangana Tower, Viewpoint of San Nicolás, Parque de San Julián, Historic lookout points |
| River Huécar Banks | The area along the River Huécar provides stunning nature walks and scenic views, popular with tourists interested in outdoor activities and photography. | Hanging Houses, Huécar River Walk, Natural parks, Cliffs and viewpoints |
| San Fernando | A tranquil neighborhood that is close to the historic center but allows for a more peaceful stay away from the tourist crowds. Ideal for families and longer-term stays. | Parks and gardens, Local restaurants, Cultural centers |
| El Castillo | This area is near the ancient castle ruins and offers a unique perspective on Cuenca's medieval architecture. Perfect for history enthusiasts and photographers. | Cuenca Castle, Historical tours, Scenic viewpoints |
| Los Tiradores | A residential area that still offers local life while being accessible to the city center. Good for visitors who want to experience daily life in Cuenca. | Local markets, Cafés, Artisan shops |
| Alameda del Cardenal | This area features beautiful parks and gardens, making it ideal for those seeking leisure and greenery while being close to the amenities of the city center. | Parks, Walking paths, Local festivals |
| Avenida de la Constitución | A commercial area with various shops, cafes, and restaurants. Ideal for tourists wanting easy access to urban facilities. | Shopping centers, Restaurants, Cafés, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Cuenca (2025)
Yes, Cuenca, Castile-La Mancha, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cuenca to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 37% licensed listings)
Top Performing Airbnb Properties in Cuenca (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cuencabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cottage located in historic downtown
Entire Place • 6 bedrooms
Cuenca 5 hab old town luxury, the Escardillo
Entire Place • 5 bedrooms
Cuencaloft Luxurious
Entire Place • 3 bedrooms
ALIZAQUE LODGE, DÚPLEX
Entire Place • N/A
Cuencaloft Encanto del Jucar
Entire Place • 1 bedroom
Cuencaloft El Attico Encantado
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cuenca (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cuenca based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cuencaloft | 42 | $476,662 | 1021 | 4.21/5.0 |
| Cuenca | 30 | $426,202 | 402 | 4.35/5.0 |
| Diego | 10 | $107,622 | 290 | 4.28/5.0 |
| Host #316795838 | 7 | $82,000 | 2 | 0.00/5.0 |
| Jose Antonio | 4 | $78,527 | 159 | 4.77/5.0 |
| Lucía | 4 | $75,039 | 316 | 4.74/5.0 |
| Huerto De Mateo Arana | 1 | $60,610 | 34 | 5.00/5.0 |
| Oscar | 2 | $37,081 | 68 | 4.84/5.0 |
| Paola | 2 | $36,069 | 90 | 4.96/5.0 |
| Alizaque | 2 | $35,520 | 12 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cuenca.
Dive Deeper: Advanced Cuenca STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cuenca. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCuenca Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cuenca
- The Cuenca Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.2% of the 246 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cuenca, Apartment/Condo properties are the most common (75.6%), reflecting the local real estate landscape.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Cuenca Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cuenca
- The dominant room capacity in Cuenca is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Cuenca, indicating a high concentration in these sizes.
- A significant 22.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cuenca.
Cuenca Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cuenca
- The most common guest capacity trend in Cuenca vacation rentals is listings accommodating 4 guests (30.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Cuenca STR market, accounting for 49.2% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cuenca.
- On average, properties in Cuenca are equipped to host 4.1 guests.
Cuenca Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cuenca
- The most common availability pattern in Cuenca falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cuenca (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cuenca Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
30.5% of total
2 Nights
107 listings
45.3% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
55 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in Cuenca is 2 Nights, adopted by 45.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.8%) of the Cuenca Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in Cuenca, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45.3% of Cuenca hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cuenca.
Cuenca Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
31 listings
14.2% of total
Moderate
153 listings
69.9% of total
Firm
9 listings
4.1% of total
Strict
26 listings
11.9% of total
Cancellation Policy Insights for Cuenca
- The prevailing Airbnb cancellation policy trend in Cuenca is Moderate, used by 69.9% of listings.
- The market strongly favors guest-friendly terms, with 84.1% of listings offering Flexible or Moderate policies. This suggests guests in Cuenca may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 69.9% market standard in Cuenca.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cuenca.
Cuenca STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cuenca
- The overall average booking lead time for vacation rentals in Cuenca is 41 days.
- Guests book furthest in advance for stays during September (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (58 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Cuenca.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Cuenca averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cuenca (2025)
Amenity Prevalence
Amenity Insights for Cuenca
- Essential amenities in Cuenca that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cuenca: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cuenca to stay competitive.
Cuenca Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cuenca
- The typical guest profile for Airbnb in Cuenca consists of primarily domestic travelers (70%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 69.9% of guests.
- Key international markets include Spain (69.9%) and United States (6.7%).
- Top languages spoken are Spanish (39.1%) followed by English (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Valencia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cuenca Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nuevo Baztán | 13 | $2,976 | $282.31 | 38% |
| Venturada | 11 | $2,935 | $307.18 | 33% |
| Burguillos de Toledo | 13 | $2,595 | $185.50 | 43% |
| Sotosalbos | 10 | $2,467 | $316.62 | 25% |
| Madrid | 15,890 | $2,362 | $155.87 | 56% |
| San Martín de la Vega | 18 | $2,290 | $192.35 | 40% |
| Turégano | 14 | $2,229 | $273.67 | 30% |
| Brunete | 11 | $2,071 | $175.49 | 46% |
| Torre Val de San Pedro | 12 | $2,063 | $310.26 | 26% |
| Miraflores de la Sierra | 40 | $1,929 | $214.03 | 36% |