León Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Castile and León, Spain
Is Airbnb profitable in León in 2025? Explore comprehensive Airbnb analytics for León, Castile and León, Spain to uncover income potential. This 2025 STR market report for León, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 473 active listings.
Whether you're considering an Airbnb investment in León, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the León Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key León Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in León (2025)
Understanding the monthly revenue variations for Airbnb listings in León is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in León is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in León across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,021 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,204 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $633, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in León
León Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the León STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in León:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in León
Average Daily Rate (ADR) Airbnb Trends in León (2025)
Effective short term rental pricing strategy in León involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in León typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in León
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Airbnb Seasonality Analysis & Trends in León (2025)
Peak Season (May, August, June)
- Revenue averages $1,874 per month
- Occupancy rates average 42.9%
- Daily rates average $144
Shoulder Season
- Revenue averages $1,467 per month
- Occupancy maintains around 39.4%
- Daily rates hold near $132
Low Season (January, February, March)
- Revenue drops to average $947 per month
- Occupancy decreases to average 29.7%
- Daily rates adjust to average $105
Seasonality Insights for León
- The Airbnb seasonality in León shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases León's highest earning potential, with monthly revenues capable of climbing to $1,946, occupancy reaching a high of 52.2%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $879, occupancy could drop to 26.7%, and ADRs may adjust down to $103.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in León.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these León seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in León (2025)
Exploring the top neighborhoods for short-term rentals in León? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of León, known for its stunning Gothic architecture and rich history. It attracts tourists for its cultural landmarks and vibrant atmosphere, making it a prime location for Airbnb hosts. | León Cathedral, Casa de Botines, Plaza Mayor, Basilica de San Isidoro, Museo de León |
| Antón Martín | A trendy neighborhood that combines historical charm with artistic flair. It is popular with young travelers looking for a vibrant local experience, making it a great choice for Airbnb rentals. | Antón Martín market, Teatro La Abadía, Calle Vallehermoso, local art galleries, access to public transport |
| Gótico | The Gothic district is known for its narrow streets and medieval buildings, attracting visitors who want to experience the historical essence of León. It's a great spot for unique Airbnb listings. | Palacio del Conde Luna, Plaza del Grano, Museo de la Catedral, jewelry shops, historical tour options |
| El Espolón | This lively area is known for its parks and outdoor spaces, perfect for families and tourists looking for relaxation. Its accessibility to amenities makes it an attractive location for Airbnb guests. | Parque de San Francisco, Auditorio Ciudad de León, Cafés and restaurants, Cultural activities, Green spaces |
| Regiones Norte | A quiet residential neighborhood that provides easy access to León's best dining and shopping, attracting business travelers and families seeking comfort and convenience. | Local shops, Restaurants, Parks, Coffee shops, Community events |
| La Palmera | A serene area known for its greenery and tranquility, ideal for hosts aiming to attract guests looking for a peaceful getaway while being close to the city's attractions. | Natural parks, Walking trails, Local dining, Community parks, Cultural sites |
| San Mamés | Located near the university and various cultural sites, it is ideal for students and young professionals, providing a mix of affordability and accessibility to amenities making it perfect for short-term rentals. | University of León, Cultural centers, Local nightlife, Cafés, Shopping areas |
| La Chantría | A picturesque residential area with historical significance and connection to nature, appealing to those looking for a quiet place to stay while exploring León's attractions. | Historic buildings, Parks, Walking paths, Local markets, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in León (2025)
Yes, León, Castile and León, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for León to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 40% licensed listings)
Top Performing Airbnb Properties in León (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Leónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Oaks (2 garden-bound chalets)
Entire Place • 12 bedrooms
Oak House (chalet:6 rooms +4 bathrooms+garden )
Entire Place • 6 bedrooms
Duplex Apartment in Plaza San Martín
Entire Place • 4 bedrooms
BaruHaus Santo Domingo 2
Entire Place • 3 bedrooms
Oak Palace (chalet 6 rooms+4 bathrooms+garden)
Entire Place • 6 bedrooms
Spectacular apartment historic-plz.Don Gutierre
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in León (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in León based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 52 | $678,083 | 1404 | 4.32/5.0 |
| Osk | 53 | $629,737 | 619 | 3.79/5.0 |
| Alberto | 4 | $201,757 | 206 | 4.90/5.0 |
| Edu | 6 | $188,056 | 260 | 4.82/5.0 |
| Ana Vázquez | 7 | $165,495 | 78 | 4.79/5.0 |
| Leonapartamentos-Begoña Y Dieg | 4 | $165,439 | 448 | 4.95/5.0 |
| Ernesto | 6 | $143,644 | 323 | 4.84/5.0 |
| Hugo | 4 | $125,166 | 522 | 4.90/5.0 |
| Iván | 7 | $113,824 | 376 | 4.86/5.0 |
| Mauro | 8 | $106,229 | 82 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in León.
Dive Deeper: Advanced León STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for León. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLeón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for León
- The León Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 473 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in León, Apartment/Condo properties are the most common (88.8%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
León Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for León
- The dominant room capacity in León is 1 bedroom listings, making up 38.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in León, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in León.
León Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for León
- The most common guest capacity trend in León vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the León STR market, accounting for 50.5% of listings.
- 28.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in León.
- On average, properties in León are equipped to host 4.2 guests.
León Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for León
- The most common availability pattern in León falls within the 181-270 days range, representing 37.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in León (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
León Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
177 listings
40.2% of total
2 Nights
166 listings
37.7% of total
3 Nights
3 listings
0.7% of total
4-6 Nights
8 listings
1.8% of total
7-29 Nights
6 listings
1.4% of total
30+ Nights
80 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in León is 1 Night, adopted by 40.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.9%) of the León Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in León, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.2% of León hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in León.
León Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.7% of total
Flexible
110 listings
26.2% of total
Moderate
230 listings
54.8% of total
Firm
27 listings
6.4% of total
Strict
50 listings
11.9% of total
Cancellation Policy Insights for León
- The prevailing Airbnb cancellation policy trend in León is Moderate, used by 54.8% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in León may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.8% market standard in León.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in León.
León STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for León
- The overall average booking lead time for vacation rentals in León is 40 days.
- Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (53 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in León.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these León averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in León (2025)
Amenity Prevalence
Amenity Insights for León
- Essential amenities in León that guests expect include: TV, Kitchen, Washer, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hangers, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for León: TV, Kitchen, Washer, Heating.
- Prioritize adding missing essentials: TV, Kitchen, Washer, Heating.
- Consider adding popular differentiators like Essentials or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in León to stay competitive.
León Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for León
- The typical guest profile for Airbnb in León consists of primarily domestic travelers (66%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 65.7% of guests.
- Key international markets include Spain (65.7%) and United States (6.2%).
- Top languages spoken are Spanish (36.5%) followed by English (34.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Gijón.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the León Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molledo | 12 | $1,585 | $236.60 | 32% |
| Hermandad de Campoo de Suso | 28 | $1,512 | $388.44 | 19% |
| Olmedo | 12 | $1,493 | $199.21 | 25% |
| Villaviciosa | 240 | $1,463 | $200.74 | 40% |
| Mazcuerras | 25 | $1,427 | $199.91 | 37% |
| Arroyo de la Encomienda | 10 | $1,405 | $149.75 | 41% |
| Caravia | 24 | $1,398 | $165.31 | 45% |
| Llanera | 12 | $1,375 | $207.72 | 41% |
| Valdáliga | 77 | $1,373 | $220.89 | 34% |
| Potes | 45 | $1,369 | $147.75 | 41% |