Villaescusa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Villaescusa in 2025? Explore comprehensive Airbnb analytics for Villaescusa, Cantabria, Spain to uncover income potential. This 2025 STR market report for Villaescusa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Villaescusa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Villaescusa Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Villaescusa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$235
The average rental revenue earned for an occupied room per day in Villaescusa.
Occupancy Rate(?)
35.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,589
Typical annual income for an Airbnb listing in Villaescusa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-14.1%
Significant decrease (-14.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Villaescusa.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Villaescusa.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Villaescusa (2025)

Understanding the monthly revenue variations for Airbnb listings in Villaescusa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Villaescusa is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Villaescusa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,099+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,662 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,572 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $773, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Villaescusa

Villaescusa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Villaescusa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Villaescusa:

  • Best-in-class properties (Top 10%) achieve 57%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 26%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Villaescusa

Average Daily Rate (ADR) Airbnb Trends in Villaescusa (2025)

Effective short term rental pricing strategy in Villaescusa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Villaescusa typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $369+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $247 or more.
  • Typical properties (Median) charge around $174 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in Villaescusa

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Airbnb Seasonality Analysis & Trends in Villaescusa (2025)

Peak Season (August, July, April)
  • Revenue averages $4,452 per month
  • Occupancy rates average 46.6%
  • Daily rates average $227
Shoulder Season
  • Revenue averages $1,750 per month
  • Occupancy maintains around 27.6%
  • Daily rates hold near $218
Low Season (January, October, November)
  • Revenue drops to average $943 per month
  • Occupancy decreases to average 14.9%
  • Daily rates adjust to average $216

Seasonality Insights for Villaescusa

  • The Airbnb seasonality in Villaescusa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Villaescusa's highest earning potential, with monthly revenues capable of climbing to $5,738, occupancy reaching a high of 64.5%, and ADRs peaking at $234.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $907, occupancy could drop to 12.9%, and ADRs may adjust down to $208.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Villaescusa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Villaescusa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Villaescusa (2025)

Exploring the top neighborhoods for short-term rentals in Villaescusa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
El Parque de la Naturaleza de Cabárceno
A unique nature park featuring wildlife from around the world, perfect for family visits and nature lovers looking for an escape into nature, close to Villaescusa.
Cabárceno Natural Park, Cable Car Ride, Wildlife Exhibitions, Hiking Trails, Nature Photography Opportunities
Santander City Center
The vibrant heart of Santander, just a short drive from Villaescusa, known for its stunning beaches and rich cultural history. Ideal for attracting tourists seeking a mix of relaxation and culture.
Plaza Porticada, Santander Cathedral, Centro Botín, Sardinero Beach, Palacio de la Magdalena
El Puntal Beach
A beautiful sandy beach offering a tranquil atmosphere, popular for summer sunbathing and water sports, appealing to beach-goers and families alike.
Puntal Beach, Water Sports Activities, Nearby Restaurants, Scenic Views, Walking Paths
Playa de la Concha
Famous for its picturesque bay and beach, this area attracts tourists looking for a scenic coastal getaway with plenty of amenities and attractions.
La Concha Beach, San Sebastián Old Town, Peine del Viento, Miramar Palace, Local Tapas Bars
Los Picos de Europa
A stunning mountain range offering breathtaking landscapes and outdoor activities like hiking and climbing. Ideal for adventure tourists looking for active experiences close by.
Picos de Europa National Park, Hiking Trails, Caves of Covadonga, Cable Car to Fuente Dé, Scenic Mountain Views
Comillas
A charming coastal town known for its architecture and artistic heritage, attracting visitors looking for culture, history, and scenic views.
Capricho de Gaudí, Comillas Beach, El Palacio de Sobrellano, Historic Center, Local Art Galleries
Puente Viesgo
A picturesque village famous for its thermal baths and prehistoric caves, perfect for visitors interested in wellness and archaeology.
Cueva de El Soplao, Thermal Baths, Historic Churches, Cultural Heritage Sites, Natural Parks
Cabezón de la Sal
A small town with access to beautiful hiking and outdoor experiences, appealing to visitors who enjoy rural tourism and nature.
Torre de la Presa, Natural Parks, Cultural Events, Hiking Routes, Local Gastronomy

Understanding Airbnb License Requirements & STR Laws in Villaescusa (2025)

With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Villaescusa. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Villaescusa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 20% licensed listings)

Top Performing Airbnb Properties in Villaescusa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Villaescusabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

El palacio de Liaño/pool/chillout/bbq

El palacio de Liaño/pool/chillout/bbq

Entire Place • N/A

$60,203
Revenue
32.2%
Occupancy
$598.76
Daily Rate
La Cabaña de Carmen, between Santander and Cabárceno.

La Cabaña de Carmen, between Santander and Cabárceno.

Entire Place • 6 bedrooms

$43,639
Revenue
14.1%
Occupancy
$731.93
Daily Rate
Comfortable house in Cabárceno

Comfortable house in Cabárceno

Entire Place • 4 bedrooms

$41,827
Revenue
26.8%
Occupancy
$354.18
Daily Rate
A house overlooking Cabárceno Park

A house overlooking Cabárceno Park

Entire Place • 3 bedrooms

$31,824
Revenue
50.3%
Occupancy
$170.70
Daily Rate
Stunning views of Santander bay

Stunning views of Santander bay

Entire Place • 5 bedrooms

$27,867
Revenue
29.5%
Occupancy
$363.82
Daily Rate
Beautiful house with large garden and swimming pool in Cabarceno

Beautiful house with large garden and swimming pool in Cabarceno

Entire Place • 4 bedrooms

$27,318
Revenue
33.0%
Occupancy
$223.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Villaescusa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Villaescusa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #2483827601$60,20344.75/5.0
Carmen1$43,639214.90/5.0
Silvia1$41,82765.00/5.0
Luis Manuel1$31,824224.73/5.0
Maria1$27,867544.93/5.0
Cantabria Collection1$27,318164.19/5.0
Óscar1$16,43385.00/5.0
Sergio1$15,06594.78/5.0
Roberto1$10,614464.54/5.0
Host #1619319931$9,70600.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Villaescusa.

Dive Deeper: Advanced Villaescusa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Villaescusa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Villaescusa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Villaescusa

  • The Villaescusa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Villaescusa, House properties are the most common (85%), reflecting the local real estate landscape.
  • Houses represent a significant 85% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Villaescusa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Villaescusa

  • The dominant room capacity in Villaescusa is 3 bedrooms listings, making up 45% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 65.0% of the active Airbnb listings in Villaescusa, indicating a high concentration in these sizes.
  • A significant 75.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Villaescusa.

Villaescusa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Villaescusa

  • The most common guest capacity trend in Villaescusa vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Villaescusa STR market, accounting for 60.0% of listings.
  • 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Villaescusa.
  • On average, properties in Villaescusa are equipped to host 5.5 guests.

Villaescusa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Villaescusa

  • The most common availability pattern in Villaescusa falls within the 271-366 days range, representing 80% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Villaescusa (55%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Villaescusa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.6%)

1 Night

3 listings

17.6% of total

2 Nights (35.3%)

2 Nights

6 listings

35.3% of total

3 Nights (11.8%)

3 Nights

2 listings

11.8% of total

4-6 Nights (11.8%)

4-6 Nights

2 listings

11.8% of total

7-29 Nights (5.9%)

7-29 Nights

1 listings

5.9% of total

30+ Nights (17.6%)

30+ Nights

3 listings

17.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Villaescusa is 2 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (17.6%) caters to monthly stays (30+ nights) in Villaescusa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 35.3% of Villaescusa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
  • A 2-night minimum appears standard (35.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Villaescusa.

Villaescusa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.6%)

Flexible

3 listings

17.6% of total

Moderate (41.2%)

Moderate

7 listings

41.2% of total

Firm (23.5%)

Firm

4 listings

23.5% of total

Strict (17.6%)

Strict

3 listings

17.6% of total

Cancellation Policy Insights for Villaescusa

  • The prevailing Airbnb cancellation policy trend in Villaescusa is Moderate, used by 41.2% of listings.
  • There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.2% market standard in Villaescusa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Villaescusa.

Villaescusa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Villaescusa

  • The overall average booking lead time for vacation rentals in Villaescusa is 47 days.
  • Guests book furthest in advance for stays during June (average 101 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Villaescusa.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Villaescusa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Villaescusa (2025)

Amenity Prevalence

Amenity Insights for Villaescusa

  • Essential amenities in Villaescusa that guests expect include: Hair dryer, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, TV, Iron are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Villaescusa: Hair dryer, Heating.
  • Prioritize adding missing essentials: Hair dryer, Heating.
  • Consider adding popular differentiators like Hangers or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Villaescusa to stay competitive.

Villaescusa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Villaescusa

  • The typical guest profile for Airbnb in Villaescusa consists of primarily domestic travelers (73%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 73.4% of guests.
  • Key international markets include Spain (73.4%) and France (10.1%).
  • Top languages spoken are Spanish (39.5%) followed by English (30.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Málaga.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Villaescusa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gautegiz Arteaga21$2,865$293.6638%
Labastida/Bastida11$2,662$268.8034%
Barrika13$2,629$314.6141%
Dima11$2,422$332.9142%
Erandio16$2,361$164.9056%
Getaria41$2,325$210.1739%
Leioa11$2,208$252.8138%
Ibarrangelu15$2,191$216.4339%
Quintanilla Vivar12$2,167$186.6241%
Bilbao1,224$2,165$158.9850%

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