Santander Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain
Is Airbnb profitable in Santander in 2025? Explore comprehensive Airbnb analytics for Santander, Cantabria, Spain to uncover income potential. This 2025 STR market report for Santander, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,313 active listings.
Whether you're considering an Airbnb investment in Santander, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santander Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santander Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santander (2025)
Understanding the monthly revenue variations for Airbnb listings in Santander is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santander is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santander across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,349+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,455 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santander
Santander Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santander STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santander:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santander
Average Daily Rate (ADR) Airbnb Trends in Santander (2025)
Effective short term rental pricing strategy in Santander involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santander typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $207+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Santander
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Airbnb Seasonality Analysis & Trends in Santander (2025)
Peak Season (August, July, June)
- Revenue averages $2,811 per month
- Occupancy rates average 57.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,629 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $129
Low Season (January, February, March)
- Revenue drops to average $919 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $127
Seasonality Insights for Santander
- The Airbnb seasonality in Santander shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santander's highest earning potential, with monthly revenues capable of climbing to $3,233, occupancy reaching a high of 68.4%, and ADRs peaking at $143.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $887, occupancy could drop to 29.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santander.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santander seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santander (2025)
Exploring the top neighborhoods for short-term rentals in Santander? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Santander offers beautiful architecture, vibrant streets, and a rich cultural heritage. It's great for tourists wanting to explore the city's history and enjoy local cafes and shops. | Plaza Porticada, Santander Cathedral, Centro Botín, Museo de Prehistoria y Arqueología, Palacio de la Magdalena |
| El Sardinero | Famous for its beaches and stunning sea views, El Sardinero is a prime location for beachgoers and those looking for a seaside experience. | Playa de El Sardinero, Jardines de Piquío, Gran Casino del Sardinero, Palacio de la Magdalena |
| Castelar | Known for its residential ambiance and proximity to cultural sites, Castelar attracts both families and tourists who enjoy a quieter environment with easy access to the bustling city. | Museo de Arte Moderno, Parque de las Llamas, Palacio de Festivales |
| Santander Marina | The marina area is ideal for those who enjoy waterfront activities and scenic views, perfect for tourists looking to partake in sailing, dining, and shopping by the sea. | Santander Harbor, Sea Life Santander, Restaurants along the marina, Gustavo Sanz Lighthouse |
| Puertochico | A charming area with local eateries and a vibrant atmosphere, Puertochico is excellent for food enthusiasts and those wanting an authentic local experience. | Puertochico Beach, Local seafood restaurants, Santander Aquarium |
| Calle del Río de la Pila | Famous for its lively street culture and numerous bars and restaurants, this area is popular among young travelers and locals seeking nightlife. | Bars and tapas restaurants, Calle del Río de la Pila nightlife, Calle de las Fraguas |
| Valle de Mena | Just outside of the city, this green valley offers nature lovers and outdoor enthusiasts a serene escape with hiking and natural beauty. | Hiking trails, Natural parks, Rural tourism experiences |
| Los Reginas | A picturesque area known for its local charm and intimate atmosphere, ideal for those looking for a quaint place to stay close to local attractions. | Local shops and markets, Cultural events, Community parks |
Understanding Airbnb License Requirements & STR Laws in Santander (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santander. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santander to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Santander (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santanderbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Coqueto central studio
Entire Place • 1 bedroom
Modern apartment in the heart of downtown
Entire Place • 3 bedrooms
Oceanfront Santander (San Roman) home
Entire Place • 8 bedrooms
Exclusive chalet en el Sardinero
Entire Place • 5 bedrooms
Sardinero Beach with garage.
Entire Place • 4 bedrooms
Apartamento Palazueloft 13
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santander (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santander based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urban | 43 | $423,699 | 814 | 3.41/5.0 |
| Mariate | 22 | $391,091 | 1226 | 4.69/5.0 |
| Sergio | 12 | $324,672 | 199 | 2.98/5.0 |
| Notel | 16 | $305,923 | 272 | 4.24/5.0 |
| Las Brisas | 21 | $285,561 | 133 | 3.22/5.0 |
| Alicia | 3 | $268,493 | 193 | 4.86/5.0 |
| Vacare | 23 | $238,448 | 91 | 2.72/5.0 |
| Cantabria Collection | 8 | $167,134 | 93 | 4.77/5.0 |
| R2R Consulting | 6 | $152,108 | 114 | 4.59/5.0 |
| Francisco | 7 | $148,706 | 425 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santander.
Dive Deeper: Advanced Santander STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santander. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantander Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santander
- The Santander Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 1,313 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santander, Apartment/Condo properties are the most common (87.2%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 5.2%) offer potential for unique stay experiences.
Santander Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santander
- The dominant room capacity in Santander is 2 bedrooms listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.6% of the active Airbnb listings in Santander, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santander.
Santander Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santander
- The most common guest capacity trend in Santander vacation rentals is listings accommodating 4 guests (31.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santander STR market, accounting for 48.6% of listings.
- 21.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santander.
- On average, properties in Santander are equipped to host 3.8 guests.
Santander Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santander
- The most common availability pattern in Santander falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santander (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santander Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
178 listings
15.7% of total
2 Nights
431 listings
38.1% of total
3 Nights
128 listings
11.3% of total
4-6 Nights
174 listings
15.4% of total
7-29 Nights
65 listings
5.7% of total
30+ Nights
156 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santander is 2 Nights, adopted by 38.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Santander, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.1% of Santander hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.7% currently do.
- A 2-night minimum appears standard (38.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santander.
Santander Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.1% of total
Refundable
2 listings
0.2% of total
Flexible
181 listings
17.9% of total
Moderate
413 listings
40.9% of total
Firm
185 listings
18.3% of total
Strict
229 listings
22.7% of total
Cancellation Policy Insights for Santander
- The prevailing Airbnb cancellation policy trend in Santander is Moderate, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (58.8%) and stricter (41.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Santander.
- Regularly review your cancellation policy against competitors and market demand shifts in Santander.
Santander STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santander
- The overall average booking lead time for vacation rentals in Santander is 45 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Santander.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Santander averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santander (2025)
Amenity Prevalence
Amenity Insights for Santander
- Essential amenities in Santander that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santander: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santander to stay competitive.
Santander Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santander
- The typical guest profile for Airbnb in Santander consists of a mix of domestic (48%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 47.6% of guests.
- Key international markets include Spain (47.6%) and United Kingdom (11.5%).
- Top languages spoken are English (36.2%) followed by Spanish (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santander Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Labastida/Bastida | 11 | $2,662 | $268.80 | 34% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Dima | 11 | $2,422 | $332.91 | 42% |
| Erandio | 16 | $2,361 | $164.90 | 56% |
| Getaria | 41 | $2,325 | $210.17 | 39% |
| Leioa | 11 | $2,208 | $252.81 | 38% |
| Ibarrangelu | 15 | $2,191 | $216.43 | 39% |
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Bilbao | 1,224 | $2,165 | $158.98 | 50% |