Santa María de Cayón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain
Is Airbnb profitable in Santa María de Cayón in 2025? Explore comprehensive Airbnb analytics for Santa María de Cayón, Cantabria, Spain to uncover income potential. This 2025 STR market report for Santa María de Cayón, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Santa María de Cayón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa María de Cayón Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa María de Cayón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa María de Cayón (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa María de Cayón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa María de Cayón is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa María de Cayón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,353+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,614 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,706 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $907, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa María de Cayón
Santa María de Cayón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa María de Cayón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa María de Cayón:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa María de Cayón
Average Daily Rate (ADR) Airbnb Trends in Santa María de Cayón (2025)
Effective short term rental pricing strategy in Santa María de Cayón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa María de Cayón typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $283+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Santa María de Cayón
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Airbnb Seasonality Analysis & Trends in Santa María de Cayón (2025)
Peak Season (August, June, July)
- Revenue averages $3,346 per month
- Occupancy rates average 58.8%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,024 per month
- Occupancy maintains around 38.1%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,072 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $138
Seasonality Insights for Santa María de Cayón
- The Airbnb seasonality in Santa María de Cayón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa María de Cayón's highest earning potential, with monthly revenues capable of climbing to $3,681, occupancy reaching a high of 75.6%, and ADRs peaking at $171.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $947, occupancy could drop to 23.7%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa María de Cayón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa María de Cayón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa María de Cayón (2025)
Exploring the top neighborhoods for short-term rentals in Santa María de Cayón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Suances | A picturesque coastal town famous for its beautiful beaches and surfing spots. Ideal for beach lovers and offers a relaxed atmosphere for tourists seeking sun and leisure. | Playa de Los Locos, Playa de La Concha, El Gaitero Cider Factory, Paseo de Suances, Centro de Surf, Local seafood restaurants |
| Santillana del Mar | A medieval town known for its stunning architecture and historical significance. Attracts tourists interested in culture, history, and stunning visuals. | Cueva de Altamira, Colegiata de Santa Juliana, Plaza Mayor, Ethnographic Museum, Historic streets, Local artisan shops |
| Comillas | Known for its modernist architecture and beautiful beach, Comillas attracts visitors interested in art and nature. A great destination for those seeking culture and tranquility. | El Capricho de Gaudí, Playa de Comillas, Universidad Pontificia, Comillas Lighthouse, Local hiking trails, Cultural festivals |
| Torrelavega | A lively town with shopping, gardens, and local culture. Perfect for travelers looking for urban experiences and convenient access to surrounding areas. | Plaza Mayor, El Parque de la Naturaleza de Cabárceno, Centro Comercial, Local shops and dining, Regional cultural events, Street markets |
| Potes | Gateway to the Picos de Europa National Park, Potes is well-suited for adventure seekers and nature lovers. It offers stunning scenery and outdoor activities. | Picos de Europa, Francisco de Quevedo Museum, Cueva El Soplao, Local hiking routes, Natural beauty, Mountain sports |
| Laredo | A charming town that boasts one of the longest beaches in Spain. It is perfect for sunbathers and offers a vibrant summer atmosphere with numerous events and activities. | Playa de Laredo, Laredo's Port, San Carlos Castle, Old Town, Summer festivals, Local cuisine |
| Solares | A small spa town located near the larger coastal cities of Cantabria. Known for its thermal baths, it's ideal for those seeking relaxation and wellness. | Termas de Solares, Parque de la Naturaleza, Historic architecture, Local spa services, Cafés and tranquility |
| Cabárceno | Known for the Cabárceno Natural Park, a wildlife park with a wide variety of animals. Would attract families and nature enthusiasts. | Cabárceno Natural Park, Wildlife experiences, Outdoor activities, Scenic viewpoints, Family-friendly attractions |
Understanding Airbnb License Requirements & STR Laws in Santa María de Cayón (2025)
Yes, Santa María de Cayón, Cantabria, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa María de Cayón to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 30% licensed listings)
Top Performing Airbnb Properties in Santa María de Cayón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa María de Cayónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alto Sarracín villa
Entire Place • 5 bedrooms
El Currillo, Beautiful Casa Rural Al Lado Cabarceno
Entire Place • 5 bedrooms
Casa rural El Espesedo de Cabárceno, 12-18 plazas
Entire Place • 6 bedrooms
Apartment 120m2 next to Cabárceno
Entire Place • 3 bedrooms
El Pajar, rustic apt. & gardens with sheep & hens
Entire Place • 1 bedroom
3 min from Parque de Cabárceno
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa María de Cayón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa María de Cayón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nuria | 1 | $76,569 | 10 | 5.00/5.0 |
| Host #163969 | 2 | $67,625 | 2 | 0.00/5.0 |
| Rebeca | 1 | $63,414 | 115 | 4.91/5.0 |
| Alvaro Sainz Gonzalez | 1 | $34,001 | 16 | 4.88/5.0 |
| María | 2 | $31,097 | 50 | 4.63/5.0 |
| Sarah | 1 | $28,470 | 29 | 5.00/5.0 |
| Alejandro | 1 | $28,074 | 50 | 4.84/5.0 |
| Cayetana | 1 | $26,320 | 22 | 5.00/5.0 |
| Isabel | 1 | $22,867 | 24 | 4.83/5.0 |
| Jose Manuel | 1 | $21,992 | 107 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa María de Cayón.
Dive Deeper: Advanced Santa María de Cayón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa María de Cayón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta María de Cayón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa María de Cayón
- The Santa María de Cayón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa María de Cayón, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 30.3% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa María de Cayón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa María de Cayón
- The dominant room capacity in Santa María de Cayón is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.6% of the active Airbnb listings in Santa María de Cayón, indicating a high concentration in these sizes.
- A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa María de Cayón.
Santa María de Cayón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa María de Cayón
- The most common guest capacity trend in Santa María de Cayón vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa María de Cayón STR market, accounting for 60.6% of listings.
- 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa María de Cayón.
- On average, properties in Santa María de Cayón are equipped to host 5.7 guests.
Santa María de Cayón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa María de Cayón
- The most common availability pattern in Santa María de Cayón falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa María de Cayón (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa María de Cayón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
20% of total
2 Nights
11 listings
36.7% of total
3 Nights
6 listings
20% of total
4-6 Nights
4 listings
13.3% of total
30+ Nights
3 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Santa María de Cayón is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of Santa María de Cayón hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa María de Cayón.
Santa María de Cayón Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
23.1% of total
Moderate
6 listings
23.1% of total
Firm
7 listings
26.9% of total
Strict
7 listings
26.9% of total
Cancellation Policy Insights for Santa María de Cayón
- The prevailing Airbnb cancellation policy trend in Santa María de Cayón is Firm, used by 26.9% of listings.
- A majority (53.8%) of hosts in Santa María de Cayón utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.9% market standard in Santa María de Cayón.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa María de Cayón.
Santa María de Cayón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa María de Cayón
- The overall average booking lead time for vacation rentals in Santa María de Cayón is 37 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Santa María de Cayón.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Santa María de Cayón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa María de Cayón (2025)
Amenity Prevalence
Amenity Insights for Santa María de Cayón
- Essential amenities in Santa María de Cayón that guests expect include: Washer, Heating, Kitchen, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Cooking basics, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa María de Cayón: Washer, Heating, Kitchen, TV, Hot water.
- Prioritize adding missing essentials: TV, Hot water.
- Consider adding popular differentiators like Hangers or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa María de Cayón to stay competitive.
Santa María de Cayón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa María de Cayón
- The typical guest profile for Airbnb in Santa María de Cayón consists of primarily domestic travelers (87%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.3% of guests.
- Key international markets include Spain (87.3%) and France (5.2%).
- Top languages spoken are Spanish (41%) followed by English (25.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Barcelona.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa María de Cayón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Labastida/Bastida | 11 | $2,662 | $268.80 | 34% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Dima | 11 | $2,422 | $332.91 | 42% |
| Erandio | 16 | $2,361 | $164.90 | 56% |
| Getaria | 41 | $2,325 | $210.17 | 39% |
| Leioa | 11 | $2,208 | $252.81 | 38% |
| Ibarrangelu | 15 | $2,191 | $216.43 | 39% |
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Bilbao | 1,224 | $2,165 | $158.98 | 50% |