Meruelo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain
Is Airbnb profitable in Meruelo in 2025? Explore comprehensive Airbnb analytics for Meruelo, Cantabria, Spain to uncover income potential. This 2025 STR market report for Meruelo, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Meruelo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Meruelo Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Meruelo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Meruelo (2025)
Understanding the monthly revenue variations for Airbnb listings in Meruelo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Meruelo is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Meruelo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,216+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,195 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $653, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Meruelo
Meruelo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Meruelo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Meruelo:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Meruelo
Average Daily Rate (ADR) Airbnb Trends in Meruelo (2025)
Effective short term rental pricing strategy in Meruelo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Meruelo typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Meruelo
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Airbnb Seasonality Analysis & Trends in Meruelo (2025)
Peak Season (August, July, May)
- Revenue averages $3,346 per month
- Occupancy rates average 43.8%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,565 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $162
Low Season (January, October, November)
- Revenue drops to average $1,010 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $162
Seasonality Insights for Meruelo
- The Airbnb seasonality in Meruelo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Meruelo's highest earning potential, with monthly revenues capable of climbing to $4,434, occupancy reaching a high of 63.0%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $590, occupancy could drop to 11.2%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Meruelo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Meruelo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Meruelo (2025)
Exploring the top neighborhoods for short-term rentals in Meruelo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Meruelo Beach | A beautiful beach area perfect for summer travelers looking for sun and sea. Known for its tranquility and natural surroundings, it's ideal for families and beach lovers. | Meruelo Beach, La Ría de Ajo, Cascada de La Senda, Surfing spots, Fishing opportunities |
| La Iglesia de Meruelo | This central area is home to the local church and offers a glimpse of traditional Cantabrian culture. Ideal for visitors interested in history and local architecture. | Iglesia de San Juan Bautista, Local artisan shops, Discovery of traditional cuisine |
| San Miguel de Meruelo | A picturesque village close to Meruelo that offers a peaceful environment with scenic views. | Local hiking trails, Scenic viewpoints, Traditional festivals, Local markets |
| Carrejo | Known for its natural beauty, Carrejo offers outdoor activities and is ideal for nature enthusiasts looking to explore green landscapes. | Parks and nature reserves, Hiking and biking trails, Birdwatching opportunities |
| Valle de Villaverde | This valley provides an escape into nature with stunning landscapes, attracting outdoor lovers and those looking for peace. | Beautiful valleys, Countryside walks, Local wildlife |
| Meruelo Natural Park | A protected area that boasts rich biodiversity, it's perfect for eco-tourism and educating visitors on local flora and fauna. | Nature trails, Birdwatching, Guided eco-tours |
| Cabo de Ajo | A scenic coast area ideal for guests who appreciate the sea and want to enjoy water sports and coastal activities. | Beaches, Cliff viewpoints, Water sports activities |
| Ajo | A charming coastal village close to Meruelo known for its cultural heritage and beautiful surroundings – perfect for cultural exploration. | Cultural heritage sites, Local seafood restaurants, Artisan markets |
Understanding Airbnb License Requirements & STR Laws in Meruelo (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Meruelo. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Meruelo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Meruelo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Meruelobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa en Meruelo, Cantabria, Spain
Entire Place • 4 bedrooms
House in Meruelo with private pool near beaches
Entire Place • 5 bedrooms
El Palacio del Tejo, a house with views.
Entire Place • 10 bedrooms
Apartamento Lavenera
Entire Place • 3 bedrooms
Single house with garden Noja(Meruelo)
Entire Place • 3 bedrooms
Comfortable, cozy and bright house in a beautiful environment
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Meruelo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Meruelo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rafael | 2 | $105,194 | 59 | 4.93/5.0 |
| Gabriel | 1 | $38,077 | 7 | 5.00/5.0 |
| Maria Eugenia | 1 | $29,084 | 14 | 4.79/5.0 |
| Rebeca | 1 | $25,857 | 101 | 4.89/5.0 |
| Host #391777586 | 5 | $22,415 | 2 | 0.00/5.0 |
| Cantabria Collection | 1 | $20,422 | 7 | 4.86/5.0 |
| Host #518029746 | 1 | $14,474 | 0 | 0.00/5.0 |
| Conexiones Vacacionales | 1 | $13,048 | 4 | 4.50/5.0 |
| Francisco Javier | 1 | $13,018 | 42 | 4.79/5.0 |
| Jose Antonio | 1 | $11,474 | 52 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Meruelo.
Dive Deeper: Advanced Meruelo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Meruelo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMeruelo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Meruelo
- The Meruelo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Meruelo, Apartment/Condo properties are the most common (48.5%), reflecting the local real estate landscape.
- Houses represent a significant 48.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
Meruelo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Meruelo
- The dominant room capacity in Meruelo is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Meruelo, indicating a high concentration in these sizes.
- A significant 57.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Meruelo.
Meruelo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Meruelo
- The most common guest capacity trend in Meruelo vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Meruelo STR market, accounting for 54.5% of listings.
- 63.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Meruelo.
- On average, properties in Meruelo are equipped to host 6.0 guests.
Meruelo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Meruelo
- The most common availability pattern in Meruelo falls within the 271-366 days range, representing 81.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Meruelo (60.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Meruelo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.9% of total
2 Nights
9 listings
31% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
6 listings
20.7% of total
7-29 Nights
3 listings
10.3% of total
30+ Nights
6 listings
20.7% of total
Key Insights
- The most prevalent minimum stay requirement in Meruelo is 2 Nights, adopted by 31% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.7%) caters to monthly stays (30+ nights) in Meruelo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31% of Meruelo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.9% currently do.
- A 2-night minimum appears standard (31%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Meruelo.
Meruelo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
20% of total
Moderate
2 listings
10% of total
Firm
5 listings
25% of total
Strict
9 listings
45% of total
Cancellation Policy Insights for Meruelo
- The prevailing Airbnb cancellation policy trend in Meruelo is Strict, used by 45% of listings.
- A majority (70.0%) of hosts in Meruelo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Meruelo.
- With 45% using Strict terms, this is a viable option in Meruelo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Meruelo.
Meruelo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Meruelo
- The overall average booking lead time for vacation rentals in Meruelo is 52 days.
- Guests book furthest in advance for stays during June (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Meruelo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (3 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Meruelo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Meruelo (2025)
Amenity Prevalence
Amenity Insights for Meruelo
- Essential amenities in Meruelo that guests expect include: Washer, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Meruelo: Washer, Kitchen, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Meruelo to stay competitive.
Meruelo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Meruelo
- The typical guest profile for Airbnb in Meruelo consists of primarily domestic travelers (70%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 70.1% of guests.
- Key international markets include Spain (70.1%) and France (10.3%).
- Top languages spoken are Spanish (39.2%) followed by English (28.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madrid and Zaragoza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Meruelo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gautegiz Arteaga | 21 | $2,865 | $293.66 | 38% |
| Labastida/Bastida | 11 | $2,662 | $268.80 | 34% |
| Barrika | 13 | $2,629 | $314.61 | 41% |
| Dima | 11 | $2,422 | $332.91 | 42% |
| Erandio | 16 | $2,361 | $164.90 | 56% |
| Getaria | 41 | $2,325 | $210.17 | 39% |
| Leioa | 11 | $2,208 | $252.81 | 38% |
| Ibarrangelu | 15 | $2,191 | $216.43 | 39% |
| Quintanilla Vivar | 12 | $2,167 | $186.62 | 41% |
| Bilbao | 1,224 | $2,165 | $158.98 | 50% |