Güímar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canary Islands, Spain
Is Airbnb profitable in Güímar in 2025? Explore comprehensive Airbnb analytics for Güímar, Canary Islands, Spain to uncover income potential. This 2025 STR market report for Güímar, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 242 active listings.
Whether you're considering an Airbnb investment in Güímar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Güímar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Güímar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Güímar (2025)
Understanding the monthly revenue variations for Airbnb listings in Güímar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Güímar is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Güímar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,905+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,996 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,350 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $766, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Güímar
Güímar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Güímar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Güímar:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 59%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Güímar
Average Daily Rate (ADR) Airbnb Trends in Güímar (2025)
Effective short term rental pricing strategy in Güímar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Güímar typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $159+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $102 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Güímar
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Airbnb Seasonality Analysis & Trends in Güímar (2025)
Peak Season (January, December, February)
- Revenue averages $1,948 per month
- Occupancy rates average 65.0%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,562 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $98
Low Season (June, September, October)
- Revenue drops to average $1,291 per month
- Occupancy decreases to average 46.6%
- Daily rates adjust to average $98
Seasonality Insights for Güímar
- The Airbnb seasonality in Güímar shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Güímar's highest earning potential, with monthly revenues capable of climbing to $2,060, occupancy reaching a high of 67.3%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,278, occupancy could drop to 38.8%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Güímar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Güímar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Güímar (2025)
Exploring the top neighborhoods for short-term rentals in Güímar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Las Galletas | Quaint fishing village with a charming marina and beautiful beaches. Attracts tourists looking for a relaxed atmosphere and access to water sports. | Las Galletas Beach, Marina de Las Galletas, Local seafood restaurants, Sunset walks along the promenade |
| El Médano | Famous for its natural beaches and windsurfing. A hotspot for water sports enthusiasts and those looking to unwind by the ocean. | El Médano Beach, Montaña Roja, Windsurfing schools, Charming local shops and cafes |
| Candelaria | Historical town known for its Basilica and cultural significance. Attracts visitors interested in history and local traditions. | Basilico de Our Lady of Candelaria, Plaza de la Patrona de Canarias, Candelaria Beach, Local artisan shops |
| Güímar Valley | Lush valley with traditional Canarian architecture and stunning natural landscapes. Appeals to nature lovers and cultural tourists. | Güímar Pyramids, Botanical Garden, Hiking trails in the surrounding hills, Cultural festivals throughout the year |
| Santa Cruz de Tenerife | Capital of the Canary Islands with a vibrant city life. Offers a mixture of cultural, shopping, and entertainment experiences. | Auditorium of Tenerife, Plaza de España, Shopping in Calle del Castillo, Museums and parks |
| Antón Martín | Close to numerous attractions and has a lively atmosphere. Great for urban tourists looking for a central location. | Pueblos de Tenerife, Seafood markets, Art galleries, Theater and music venues |
| Los Cristianos | Popular beach resort known for its family-friendly atmosphere and vibrant nightlife. A major draw for beachgoers and leisure travelers. | Los Cristianos Beach, Shopping centers, Bars and restaurants, Water sports activities |
| La Orotava | Beautiful town known for its colonial architecture and breathtaking views. Attracts visitors interested in history, nature, and scenic beauty. | Casa de los Balcones, Botanical Gardens, Teide National Park nearby, Cobbled streets and historic sites |
Understanding Airbnb License Requirements & STR Laws in Güímar (2025)
Yes, Güímar, Canary Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Güímar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 35% licensed listings)
Top Performing Airbnb Properties in Güímar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Güímarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private house with pool & garden
Entire Place • 3 bedrooms
Alto Jardin
Entire Place • 4 bedrooms
La Mar Penthouse with Private Hot Tub
Entire Place • 1 bedroom
Coastal Dream with heatable pool
Entire Place • 4 bedrooms
Casa Rural Finca Ecológica Ferrera
Entire Place • 2 bedrooms
Villa de la Huerta with private pool and barbecue
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Güímar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Güímar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Home2Book | 8 | $172,595 | 113 | 4.17/5.0 |
| Andrés & Natasha | 2 | $155,520 | 39 | 5.00/5.0 |
| Live My Place Properties | 8 | $112,143 | 87 | 4.20/5.0 |
| Alice | 7 | $90,288 | 166 | 4.85/5.0 |
| Kasia | 1 | $86,972 | 13 | 5.00/5.0 |
| Alejandro | 3 | $84,815 | 70 | 5.00/5.0 |
| El Tabobo | 4 | $79,558 | 47 | 4.97/5.0 |
| MacaronesianRent | 5 | $72,085 | 53 | 4.71/5.0 |
| Asociación Nomad Birds Club | 11 | $63,661 | 370 | 4.30/5.0 |
| Yolanda | 4 | $62,560 | 160 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Güímar.
Dive Deeper: Advanced Güímar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Güímar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGüímar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Güímar
- The Güímar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.1% of the 242 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Güímar, Apartment/Condo properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 27.7% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, unique stays, others (combined 6.6%) offer potential for unique stay experiences.
Güímar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Güímar
- The dominant room capacity in Güímar is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Güímar, indicating a high concentration in these sizes.
Güímar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Güímar
- The most common guest capacity trend in Güímar vacation rentals is listings accommodating 4 guests (38.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Güímar STR market, accounting for 58.6% of listings.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Güímar.
- On average, properties in Güímar are equipped to host 3.7 guests.
Güímar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Güímar
- The most common availability pattern in Güímar falls within the 91-180 days range, representing 30.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Güímar (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Güímar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
11.3% of total
2 Nights
34 listings
14.7% of total
3 Nights
40 listings
17.3% of total
4-6 Nights
81 listings
35.1% of total
7-29 Nights
12 listings
5.2% of total
30+ Nights
38 listings
16.5% of total
Key Insights
- The most prevalent minimum stay requirement in Güímar is 4-6 Nights, adopted by 35.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (16.5%) caters to monthly stays (30+ nights) in Güímar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.1% of Güímar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Güímar.
Güímar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
1.4% of total
Flexible
54 listings
25.2% of total
Moderate
85 listings
39.7% of total
Firm
43 listings
20.1% of total
Strict
29 listings
13.6% of total
Cancellation Policy Insights for Güímar
- The prevailing Airbnb cancellation policy trend in Güímar is Moderate, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (64.9%) and stricter (33.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.7% market standard in Güímar.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Güímar.
Güímar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Güímar
- The overall average booking lead time for vacation rentals in Güímar is 68 days.
- Guests book furthest in advance for stays during July (average 97 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 60 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (82 days avg.) sees the longest lead times, while Spring (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Güímar.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 97 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Güímar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Güímar (2025)
Amenity Prevalence
Amenity Insights for Güímar
- Essential amenities in Güímar that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Güímar: Kitchen, Wifi.
- Prioritize adding missing essentials: Kitchen, Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Güímar to stay competitive.
Güímar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Güímar
- The typical guest profile for Airbnb in Güímar consists of predominantly international visitors (78%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 21.8% of guests.
- Key international markets include Germany (22.6%) and Spain (21.8%).
- Top languages spoken are English (36.8%) followed by Spanish (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Güímar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Sauzal | 94 | $2,759 | $231.94 | 52% |
| La Victoria de Acentejo | 18 | $2,591 | $227.75 | 54% |
| Santa Úrsula | 134 | $2,276 | $200.12 | 49% |
| Adeje | 3,043 | $2,203 | $189.97 | 51% |
| San Miguel de Abona | 666 | $1,918 | $173.37 | 49% |
| El Rosario | 227 | $1,846 | $140.14 | 56% |
| San Bartolomé de Tirajana | 2,717 | $1,640 | $155.10 | 48% |
| Los Realejos | 263 | $1,626 | $119.12 | 54% |
| Santiago del Teide | 773 | $1,616 | $140.24 | 50% |
| La Orotava | 267 | $1,614 | $133.19 | 51% |