Son Servera Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Son Servera in 2025? Explore comprehensive Airbnb analytics for Son Servera, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Son Servera, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 196 active listings.
Whether you're considering an Airbnb investment in Son Servera, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Son Servera Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Son Servera Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Son Servera (2025)
Understanding the monthly revenue variations for Airbnb listings in Son Servera is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Son Servera is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Son Servera across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,418+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,915 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,346 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,811, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Son Servera
Son Servera Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Son Servera STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Son Servera:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Son Servera
Average Daily Rate (ADR) Airbnb Trends in Son Servera (2025)
Effective short term rental pricing strategy in Son Servera involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Son Servera typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,402+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $646 or more.
- Typical properties (Median) charge around $253 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Son Servera
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Airbnb Seasonality Analysis & Trends in Son Servera (2025)
Peak Season (August, July, September)
- Revenue averages $10,049 per month
- Occupancy rates average 66.9%
- Daily rates average $564
Shoulder Season
- Revenue averages $5,310 per month
- Occupancy maintains around 46.0%
- Daily rates hold near $507
Low Season (January, March, December)
- Revenue drops to average $2,808 per month
- Occupancy decreases to average 28.0%
- Daily rates adjust to average $484
Seasonality Insights for Son Servera
- The Airbnb seasonality in Son Servera shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Son Servera's highest earning potential, with monthly revenues capable of climbing to $11,030, occupancy reaching a high of 70.9%, and ADRs peaking at $577.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,274, occupancy could drop to 23.8%, and ADRs may adjust down to $472.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Son Servera.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Son Servera seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Son Servera (2025)
Exploring the top neighborhoods for short-term rentals in Son Servera? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Costa de los Pinos | A picturesque coastal area known for its stunning beaches and tranquil environment. It's perfect for families and travelers seeking a peaceful retreat close to nature and beaches. | Costa de los Pinos Beach, Pula Golf, Cala Millor, Coves del Drac, Capdepera Castle |
| Son Carrio | A charming town that offers a local experience with beautiful landscapes and traditional Balearic architecture. It's ideal for those looking to escape the tourist crowds while still being close to the coast. | Son Carrio Village, Finca Son Gibert, The Nature Reserve of Son Real, Cala Torta Beach |
| Cala Millor | A vibrant tourist destination famous for its long sandy beach and numerous restaurants and shops. It attracts tourists looking for an active beach vacation with plenty of amenities. | Cala Millor Beach, Cala Bona, Scuba diving, Water sports, Nightlife options |
| Porto Cristo | Well-known for its stunning caves and beautiful marina, making it a popular spot for families and adventure seekers. It's a great place for visitors interested in natural attractions and local culture. | Cuevas del Drach, Porto Cristo Beach, Local fish market, Cala Anguila, Cala Morlanda |
| Son Servera Town | The traditional town of Son Servera offers a quaint atmosphere with local markets, shops, and restaurants. It's close to beautiful beaches and provides a glimpse into the local Balearic lifestyle. | Son Servera Village Center, Local markets, Cultural festivals, Son Servera Golf Course |
| Sierra de Llevant | A natural park area that offers stunning views and hiking opportunities, perfect for nature lovers and those looking for an active vacation away from the beach crowds. | Hiking trails, Natural parks, Breathtaking views, Flora and fauna diversity |
| Cala Bona | A lovely seaside resort that complements Cala Millor, known for its beautiful promenade, restaurants, and beach activities, ideal for tourists looking for a lively beach atmosphere. | Cala Bona Beach, Marina, Restaurants and cafes, Water sports, Promenade |
| Cala Morlanda | A small and peaceful beach area that offers a relaxing environment for families and couples looking for a tranquil getaway near the coast. | Cala Morlanda Beach, Swimming and sunbathing, Secluded atmosphere, Nearby restaurants |
Understanding Airbnb License Requirements & STR Laws in Son Servera (2025)
Yes, Son Servera, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Son Servera to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Son Servera (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Son Serverabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Viterbo
Entire Place • 3 bedrooms
Cas Ferrerico
Entire Place • 3 bedrooms
Villa Son Floriana
Entire Place • 4 bedrooms
Sa Plana farm
Entire Place • 3 bedrooms
Pula ViÑas
Entire Place • 4 bedrooms
Talaiot Cala Millor
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Son Servera (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Son Servera based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 24 | $3,490,475 | 191 | 3.18/5.0 |
| Holidu | 6 | $563,528 | 19 | 2.44/5.0 |
| Holidu | 6 | $418,744 | 203 | 4.25/5.0 |
| Holidu | 5 | $361,612 | 94 | 4.69/5.0 |
| Holidu | 5 | $167,699 | 19 | 2.91/5.0 |
| Apartamentos | 5 | $158,288 | 149 | 4.86/5.0 |
| Mallorca Villa Selection | 3 | $148,522 | 16 | 4.63/5.0 |
| Ignacio | 1 | $140,014 | 87 | 4.97/5.0 |
| Bel | 2 | $130,622 | 34 | 4.92/5.0 |
| Holidu | 3 | $127,904 | 52 | 3.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Son Servera.
Dive Deeper: Advanced Son Servera STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Son Servera. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSon Servera Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Son Servera
- The Son Servera Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.4% of the 196 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Son Servera, House properties are the most common (58.2%), reflecting the local real estate landscape.
- Houses represent a significant 58.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 1.5%) offer potential for unique stay experiences.
Son Servera Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Son Servera
- The dominant room capacity in Son Servera is 3 bedrooms listings, making up 30.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.7% of the active Airbnb listings in Son Servera, indicating a high concentration in these sizes.
- A significant 54.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Son Servera.
Son Servera Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Son Servera
- The most common guest capacity trend in Son Servera vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Son Servera STR market, accounting for 54.6% of listings.
- 49.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Son Servera.
- On average, properties in Son Servera are equipped to host 5.2 guests.
Son Servera Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Son Servera
- The most common availability pattern in Son Servera falls within the 271-366 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Son Servera (32.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Son Servera Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
28.5% of total
2 Nights
8 listings
4.5% of total
3 Nights
18 listings
10.1% of total
4-6 Nights
54 listings
30.2% of total
7-29 Nights
30 listings
16.8% of total
30+ Nights
18 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Son Servera is 4-6 Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Son Servera, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 30.2% of Son Servera hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Son Servera.
Son Servera Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.5% of total
Super Strict 30 Days
6 listings
3.7% of total
Flexible
13 listings
8.1% of total
Moderate
21 listings
13% of total
Firm
51 listings
31.7% of total
Strict
66 listings
41% of total
Cancellation Policy Insights for Son Servera
- The prevailing Airbnb cancellation policy trend in Son Servera is Strict, used by 41% of listings.
- A majority (72.7%) of hosts in Son Servera utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 41% market standard in Son Servera.
- With 41% using Strict terms, this is a viable option in Son Servera, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Son Servera.
Son Servera STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Son Servera
- The overall average booking lead time for vacation rentals in Son Servera is 108 days.
- Guests book furthest in advance for stays during July (average 170 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (151 days avg.) sees the longest lead times, while Winter (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (108 days) as a baseline for your pricing and availability strategy in Son Servera.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 170 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 151 days) to capture early planners.
- Monitor your own booking lead times against these Son Servera averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Son Servera (2025)
Amenity Prevalence
Amenity Insights for Son Servera
- Essential amenities in Son Servera that guests expect include: Wifi, TV, Kitchen, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Son Servera: Wifi, TV, Kitchen, Washer.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Washer.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Son Servera to stay competitive.
Son Servera Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Son Servera
- The typical guest profile for Airbnb in Son Servera consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.3% of guests.
- Key international markets include Germany (33.1%) and France (16.3%).
- Top languages spoken are English (37%) followed by German (19.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Son Servera Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Deià | 60 | $5,880 | $663.85 | 53% |
| ses Illetes | 23 | $5,772 | $630.49 | 52% |
| Andratx | 167 | $5,668 | $610.37 | 50% |
| Marratxí | 76 | $5,454 | $623.67 | 47% |
| Fornalutx | 87 | $5,202 | $439.26 | 55% |
| Montuïri | 41 | $5,186 | $572.75 | 52% |
| Bunyola | 60 | $5,129 | $486.16 | 50% |
| Badia Blava | 35 | $4,973 | $801.83 | 46% |