Santanyí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Santanyí in 2025? Explore comprehensive Airbnb analytics for Santanyí, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Santanyí, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 775 active listings.
Whether you're considering an Airbnb investment in Santanyí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santanyí Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santanyí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santanyí (2025)
Understanding the monthly revenue variations for Airbnb listings in Santanyí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santanyí is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santanyí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,646 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,710 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,072, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santanyí
Santanyí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santanyí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santanyí:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santanyí
Average Daily Rate (ADR) Airbnb Trends in Santanyí (2025)
Effective short term rental pricing strategy in Santanyí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santanyí typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,060+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $481 or more.
- Typical properties (Median) charge around $265 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in Santanyí
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Airbnb Seasonality Analysis & Trends in Santanyí (2025)
Peak Season (August, July, June)
- Revenue averages $9,628 per month
- Occupancy rates average 64.1%
- Daily rates average $520
Shoulder Season
- Revenue averages $5,209 per month
- Occupancy maintains around 48.0%
- Daily rates hold near $434
Low Season (January, March, December)
- Revenue drops to average $2,459 per month
- Occupancy decreases to average 25.7%
- Daily rates adjust to average $421
Seasonality Insights for Santanyí
- The Airbnb seasonality in Santanyí shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santanyí's highest earning potential, with monthly revenues capable of climbing to $10,587, occupancy reaching a high of 68.3%, and ADRs peaking at $534.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,317, occupancy could drop to 23.4%, and ADRs may adjust down to $409.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santanyí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santanyí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santanyí (2025)
Exploring the top neighborhoods for short-term rentals in Santanyí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cala Santanyí | A beautiful beach area known for its clear waters and scenic cliffs. It attracts families and beach lovers looking for a relaxing getaway with easy access to water activities. | Cala Santanyí Beach, Scenic cliff views, Water sports rentals, Local seafood restaurants, Walking trails along the coast |
| Cala Llombards | A picturesque cove surrounded by cliffs, ideal for those seeking tranquility and natural beauty. It's perfect for visitors who enjoy snorkeling and a quieter beach experience. | Cala Llombards Beach, Snorkeling spots, Cliffside walking paths, Sunbathing spots, Local artisan shops |
| Mondragó Natural Park | A stunning natural park featuring beautiful beaches and rich biodiversity. This attracts nature lovers and hikers looking for outdoor experiences in a preserved environment. | Cala Mondragó Beach, Walking trails, Wildlife viewing, Picnic areas, Natural landscapes |
| Santanyí Town | The charming town center with traditional architecture and vibrant local markets. It offers a cultural experience with shopping, dining, and local events. | Santanyí Market, Local restaurants, Historic buildings, Art galleries, Cultural events |
| Cala Figuera | A beautiful fishing village known for its stunning harbor and traditional Balearic charm. It attracts those interested in authentic local experiences and beautiful scenery. | Harbor views, Local seafood restaurants, Cliff walking paths, Artisan shops, Photography spots |
| S'Amarador Beach | A secluded beach known for its crystal-clear waters and serene environment. This location appeals to those looking for a peaceful escape from the busier tourist spots. | S'Amarador Beach, Natural beauty, Picnic areas, Nature walks, Swimming spots |
| Portopetro | A quaint marina area that offers a mix of relaxation and activities. It's great for visitors who enjoy boating and a leisurely coastal atmosphere. | Portopetro Marina, Boat rentals, Seafood dining, Walking paths along the coast, Local shops |
| Cala d'Or | Known for its beautiful coves and vibrant nightlife. It attracts a younger crowd looking for beach fun and entertainment options. | Cala d'Or Beaches, Nightclubs, Shopping areas, Beach bars, Boat excursions |
Understanding Airbnb License Requirements & STR Laws in Santanyí (2025)
Yes, Santanyí, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santanyí to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Santanyí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santanyíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Pato On-The-Beach
Entire Place • 5 bedrooms
Ca N 'estel
Entire Place • 4 bedrooms
Villa Es Cantò
Entire Place • 6 bedrooms
Can MaimÓ Nou
Entire Place • 4 bedrooms
Ca Na Martina
Entire Place • 4 bedrooms
Casa Michaela
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santanyí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santanyí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 36 | $4,827,279 | 621 | 3.61/5.0 |
| Smilevillas | 65 | $2,502,996 | 507 | 3.72/5.0 |
| Drac Holiday Rental | 28 | $1,986,677 | 459 | 4.44/5.0 |
| Jasmina | 30 | $1,319,223 | 422 | 4.05/5.0 |
| Holidu | 14 | $901,997 | 205 | 4.58/5.0 |
| Cati & Paola | 14 | $895,875 | 445 | 4.78/5.0 |
| Thorsten | 12 | $827,797 | 347 | 4.50/5.0 |
| Holidu | 8 | $618,409 | 26 | 3.56/5.0 |
| Holidu | 7 | $606,784 | 147 | 4.80/5.0 |
| Solmar Villas | 9 | $583,311 | 42 | 3.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santanyí.
Dive Deeper: Advanced Santanyí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santanyí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantanyí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santanyí
- The Santanyí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.1% of the 775 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santanyí, House properties are the most common (65.3%), reflecting the local real estate landscape.
- Houses represent a significant 65.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 3.1%) offer potential for unique stay experiences.
Santanyí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santanyí
- The dominant room capacity in Santanyí is 2 bedrooms listings, making up 29.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.3% of the active Airbnb listings in Santanyí, indicating a high concentration in these sizes.
- A significant 54.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santanyí.
Santanyí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santanyí
- The most common guest capacity trend in Santanyí vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santanyí STR market, accounting for 53.6% of listings.
- 50.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santanyí.
- On average, properties in Santanyí are equipped to host 5.3 guests.
Santanyí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santanyí
- The most common availability pattern in Santanyí falls within the 181-270 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santanyí (39.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santanyí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
170 listings
23.5% of total
2 Nights
20 listings
2.8% of total
3 Nights
56 listings
7.7% of total
4-6 Nights
268 listings
37% of total
7-29 Nights
135 listings
18.6% of total
30+ Nights
75 listings
10.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santanyí is 4-6 Nights, adopted by 37% of listings. This highlights the market's preference for longer commitments.
- A significant segment (10.4%) caters to monthly stays (30+ nights) in Santanyí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 37% of Santanyí hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santanyí.
Santanyí Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
39 listings
5.6% of total
Super Strict 60 Days
28 listings
4% of total
Flexible
35 listings
5% of total
Moderate
100 listings
14.4% of total
Firm
181 listings
26% of total
Strict
312 listings
44.9% of total
Cancellation Policy Insights for Santanyí
- The prevailing Airbnb cancellation policy trend in Santanyí is Strict, used by 44.9% of listings.
- A majority (70.9%) of hosts in Santanyí utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.9% market standard in Santanyí.
- With 44.9% using Strict terms, this is a viable option in Santanyí, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santanyí.
Santanyí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santanyí
- The overall average booking lead time for vacation rentals in Santanyí is 101 days.
- Guests book furthest in advance for stays during July (average 153 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (142 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (101 days) as a baseline for your pricing and availability strategy in Santanyí.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 153 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 142 days) to capture early planners.
- Monitor your own booking lead times against these Santanyí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santanyí (2025)
Amenity Prevalence
Amenity Insights for Santanyí
- Essential amenities in Santanyí that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santanyí: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Washer or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santanyí to stay competitive.
Santanyí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santanyí
- The typical guest profile for Airbnb in Santanyí consists of predominantly international visitors (96%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.9% of guests.
- Key international markets include Germany (26%) and United Kingdom (17.7%).
- Top languages spoken are English (42.8%) followed by German (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santanyí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Deià | 60 | $5,880 | $663.85 | 53% |
| ses Illetes | 23 | $5,772 | $630.49 | 52% |
| Andratx | 167 | $5,668 | $610.37 | 50% |
| Marratxí | 76 | $5,454 | $623.67 | 47% |
| Fornalutx | 87 | $5,202 | $439.26 | 55% |
| Montuïri | 41 | $5,186 | $572.75 | 52% |
| Bunyola | 60 | $5,129 | $486.16 | 50% |
| Badia Blava | 35 | $4,973 | $801.83 | 46% |