Santa Margalida Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Santa Margalida in 2025? Explore comprehensive Airbnb analytics for Santa Margalida, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Santa Margalida, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 261 active listings.

Whether you're considering an Airbnb investment in Santa Margalida, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Margalida Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Santa Margalida Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$402
The average rental revenue earned for an occupied room per day in Santa Margalida.
Occupancy Rate(?)
47.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$40,682
Typical annual income for an Airbnb listing in Santa Margalida. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
51.3%
Strong growth (51.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Santa Margalida.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Santa Margalida.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
261
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Santa Margalida (2025)

Understanding the monthly revenue variations for Airbnb listings in Santa Margalida is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Margalida is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Margalida across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,746 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,512 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,885, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Santa Margalida

Santa Margalida Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Santa Margalida STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Margalida:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Santa Margalida

Average Daily Rate (ADR) Airbnb Trends in Santa Margalida (2025)

Effective short term rental pricing strategy in Santa Margalida involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Margalida typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $870+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $411 or more.
  • Typical properties (Median) charge around $241 per night.
  • Entry-level properties (Bottom 25%) earn around $160 per night.

Average Daily Rate (ADR) Trend by Month in Santa Margalida

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Airbnb Seasonality Analysis & Trends in Santa Margalida (2025)

Peak Season (August, July, June)
  • Revenue averages $9,020 per month
  • Occupancy rates average 61.8%
  • Daily rates average $461
Shoulder Season
  • Revenue averages $4,472 per month
  • Occupancy maintains around 45.1%
  • Daily rates hold near $389
Low Season (January, February, March)
  • Revenue drops to average $2,087 per month
  • Occupancy decreases to average 30.3%
  • Daily rates adjust to average $343

Seasonality Insights for Santa Margalida

  • The Airbnb seasonality in Santa Margalida shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Santa Margalida's highest earning potential, with monthly revenues capable of climbing to $9,836, occupancy reaching a high of 67.5%, and ADRs peaking at $474.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,943, occupancy could drop to 26.8%, and ADRs may adjust down to $340.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Margalida.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Santa Margalida seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Santa Margalida (2025)

Exploring the top neighborhoods for short-term rentals in Santa Margalida? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Can Picafort
Popular beach resort known for its beautiful sandy beaches and family-friendly atmosphere. Ideal for vacationers looking for sun, sea, and a relaxed vibe.
Can Picafort Beach, Son Real Nature Reserve, Na Patana, Arenal d'en Castell, Alcudia Bay
Santa Margalida Town
Charming village with a traditional feel, close to beautiful beaches and a vibrant local culture. Great for visitors wanting an authentic Balearic experience.
Església de Santa Margalida, Local markets, Cultural festivals, Nearby hiking trails
Son Serra de Marina
A quieter seaside area perfect for those looking for peace and tranquility, away from the more crowded tourist spots.
Son Serra Beach, Can Picafort promenade, Natural parks, Water sports activities
Muro
Situated near the stunning Alcudia Beach, Muro offers a mix of local charm and beach access, appealing to both visitors and locals.
Playa Muro, Albufera Natural Park, Local wineries, Traditional tapas bars
Platja de Muro
Beautiful beach area with clear waters and soft sand, perfect for family vacations and summer rentals.
Platja de Muro Beach, Albufera Natural Park, Water sports services, Beachfront restaurants
Son Baulo
A quieter alternative to Can Picafort, perfect for those seeking tranquility yet wanting proximity to amenities and beaches.
Son Baulo Beach, Local dining options, Natural beauty spots, Cycling paths
Cocó Beach
A hidden gem known for its clean beaches and relaxed atmosphere. Attracts visitors looking for less commercialized beach experiences.
Cocó Beach, Natural park trails, Secluded spots for sunbathing, Shopping at local boutiques
La Victoria
A scenic area with stunning views and hiking opportunities, appealing to nature lovers and outdoor enthusiasts.
La Victoria viewpoints, Hiking trails, Natural parks, Cultural heritage sites

Understanding Airbnb License Requirements & STR Laws in Santa Margalida (2025)

Yes, Santa Margalida, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Margalida to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 60% licensed listings)

Top Performing Airbnb Properties in Santa Margalida (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Margalidabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Forca

La Forca

Entire Place • 5 bedrooms

$399,904
Revenue
42.6%
Occupancy
$2337.07
Daily Rate
They are Vador

They are Vador

Entire Place • 3 bedrooms

$266,991
Revenue
58.0%
Occupancy
$1783.41
Daily Rate
Es Mirador de Vernissa. Hot tub, sauna and pool

Es Mirador de Vernissa. Hot tub, sauna and pool

Entire Place • 3 bedrooms

$257,576
Revenue
80.8%
Occupancy
$789.07
Daily Rate
Sa Teulada

Sa Teulada

Entire Place • 2 bedrooms

$247,498
Revenue
58.7%
Occupancy
$906.15
Daily Rate
Casa Bel

Casa Bel

Entire Place • 3 bedrooms

$200,775
Revenue
53.4%
Occupancy
$1008.68
Daily Rate
Domus Genti

Domus Genti

Entire Place • 3 bedrooms

$192,345
Revenue
73.2%
Occupancy
$821.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Santa Margalida (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Santa Margalida based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Homerti23$2,893,3542263.60/5.0
Maria15$518,6114663.78/5.0
Cristina5$341,7382924.72/5.0
Mallorca Villa Selection9$330,994704.18/5.0
Pep4$285,798804.76/5.0
Somdos Gestio De Projectes1$257,576674.99/5.0
Mallorca Charme7$238,604393.12/5.0
Jaime2$187,737122.37/5.0
Ideal Property Mallorca7$184,930594.07/5.0
Mallorca Charme Home Rentals7$147,390813.34/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Margalida.

Dive Deeper: Advanced Santa Margalida STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Margalida. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Santa Margalida Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Santa Margalida

  • The Santa Margalida Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.5% of the 261 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Santa Margalida, House properties are the most common (92.7%), reflecting the local real estate landscape.
  • Houses represent a significant 92.7% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 1.2%) offer potential for unique stay experiences.

Santa Margalida Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Santa Margalida

  • The dominant room capacity in Santa Margalida is 3 bedrooms listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 68.2% of the active Airbnb listings in Santa Margalida, indicating a high concentration in these sizes.
  • A significant 69.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Margalida.

Santa Margalida Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Santa Margalida

  • The most common guest capacity trend in Santa Margalida vacation rentals is listings accommodating 6 guests (34.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Santa Margalida STR market, accounting for 59.4% of listings.
  • 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Margalida.
  • On average, properties in Santa Margalida are equipped to host 5.5 guests.

Santa Margalida Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Santa Margalida

  • The most common availability pattern in Santa Margalida falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Santa Margalida (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 24.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Santa Margalida Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.3%)

1 Night

51 listings

21.3% of total

2 Nights (2.5%)

2 Nights

6 listings

2.5% of total

3 Nights (3.3%)

3 Nights

8 listings

3.3% of total

4-6 Nights (45%)

4-6 Nights

108 listings

45% of total

7-29 Nights (10.4%)

7-29 Nights

25 listings

10.4% of total

30+ Nights (17.5%)

30+ Nights

42 listings

17.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Santa Margalida is 4-6 Nights, adopted by 45% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (17.5%) caters to monthly stays (30+ nights) in Santa Margalida, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 45% of Santa Margalida hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.3% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Margalida.

Santa Margalida Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (7.6%)

Super Strict 30 Days

16 listings

7.6% of total

Super Strict 60 Days

8 listings

3.8% of total

Flexible (7.1%)

Flexible

15 listings

7.1% of total

Moderate (9.5%)

Moderate

20 listings

9.5% of total

Firm (28.6%)

Firm

60 listings

28.6% of total

Strict (43.3%)

Strict

91 listings

43.3% of total

Cancellation Policy Insights for Santa Margalida

  • The prevailing Airbnb cancellation policy trend in Santa Margalida is Strict, used by 43.3% of listings.
  • A majority (71.9%) of hosts in Santa Margalida utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 43.3% market standard in Santa Margalida.
  • With 43.3% using Strict terms, this is a viable option in Santa Margalida, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Santa Margalida.

Santa Margalida STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Santa Margalida

  • The overall average booking lead time for vacation rentals in Santa Margalida is 98 days.
  • Guests book furthest in advance for stays during July (average 149 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (139 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Santa Margalida.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 139 days) to capture early planners.
  • Monitor your own booking lead times against these Santa Margalida averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Santa Margalida (2025)

Amenity Prevalence

Amenity Insights for Santa Margalida

  • Essential amenities in Santa Margalida that guests expect include: Kitchen, Washer, Wifi, TV, Essentials. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Coffee maker, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Santa Margalida: Kitchen, Washer, Wifi, TV, Essentials.
  • Prioritize adding missing essentials: Washer, Wifi, TV, Essentials.
  • Consider adding popular differentiators like Hair dryer or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Santa Margalida to stay competitive.

Santa Margalida Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Santa Margalida

  • The typical guest profile for Airbnb in Santa Margalida consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 8.2% of guests.
  • Key international markets include Germany (34.8%) and France (16.6%).
  • Top languages spoken are English (39.3%) followed by German (21.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from France.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Santa Margalida Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Algaida79$6,918$709.0848%
Mancor de la Vall35$6,389$620.2954%
Deià60$5,880$663.8553%
ses Illetes23$5,772$630.4952%
Andratx167$5,668$610.3750%
Marratxí76$5,454$623.6747%
Fornalutx87$5,202$439.2655%
Montuïri41$5,186$572.7552%
Bunyola60$5,129$486.1650%
Badia Blava35$4,973$801.8346%

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