Pollença Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Pollença in 2025? Explore comprehensive Airbnb analytics for Pollença, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Pollença, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,528 active listings.
Whether you're considering an Airbnb investment in Pollença, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pollença Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pollença Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pollença (2025)
Understanding the monthly revenue variations for Airbnb listings in Pollença is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pollença is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pollença across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,631+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,801 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,991 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pollença
Pollença Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pollença STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pollença:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pollença
Average Daily Rate (ADR) Airbnb Trends in Pollença (2025)
Effective short term rental pricing strategy in Pollença involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pollença typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $828+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $444 or more.
- Typical properties (Median) charge around $274 per night.
- Entry-level properties (Bottom 25%) earn around $187 per night.
Average Daily Rate (ADR) Trend by Month in Pollença
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Airbnb Seasonality Analysis & Trends in Pollença (2025)
Peak Season (August, July, June)
- Revenue averages $9,122 per month
- Occupancy rates average 60.7%
- Daily rates average $491
Shoulder Season
- Revenue averages $4,869 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $397
Low Season (January, February, March)
- Revenue drops to average $2,109 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $356
Seasonality Insights for Pollença
- The Airbnb seasonality in Pollença shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pollença's highest earning potential, with monthly revenues capable of climbing to $10,244, occupancy reaching a high of 67.9%, and ADRs peaking at $502.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,920, occupancy could drop to 22.8%, and ADRs may adjust down to $351.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pollença.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pollença seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pollença (2025)
Exploring the top neighborhoods for short-term rentals in Pollença? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port de Pollença | Charming coastal area with stunning beaches, attracting tourists for its waterfront and water sports. Ideal for families and leisure travelers. | Playa de la Pollença, Pollença Marina, Water sports activities, Sailing excursions, Restaurants and bars by the beach |
| Pollença Town | Historical town known for its cultural heritage, art galleries, and local markets. Attracts those interested in history and local Spanish culture. | Pollença's main square, Calvari Steps, Museum of Pollença, Local shops and cafes, Weekly markets |
| Formentor | Picturesque region known for its breathtaking views and natural beauty. Popular for those seeking tranquility and outdoor activities such as hiking and cycling. | Cap de Formentor, Formentor Beach, Scenic viewpoints, Hiking trails, Natural parks |
| Alcúdia | Nearby town with a rich history and beautiful beaches. Offers both cultural experiences and coastal relaxation. | Alcúdia Old Town, Playa de Alcúdia, Ancient Roman ruins, Markets and shopping, Water parks |
| Son Serra de Marina | Less crowded beach area known for its natural beauty and relaxed atmosphere. Attracts eco-conscious travelers and those looking for serenity. | Son Serra Beach, Natural parks, Bird watching, Relaxed beach bars, Local restaurants |
| Artà | Cultural town that provides a glimpse into the Balearic lifestyle, known for its markets and local gastronomy. | Artà Caves, Castell de Capdepera, Local artisanal shops, Weekly markets, Traditional festivals |
| Campanet | Charming quiet village located inland, ideal for those looking to escape crowds while still being close to nature and hiking trails. | Campanet Caves, Nearby hiking trails, Rural scenery, Local cuisine, Relaxed ambiance |
| Sa Pobla | Known for its agricultural richness, offering an authentic Balearic experience with local festivals, food, and culture. | Sa Pobla's main square, Local food markets, Traditional Festivals, Cultural events, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Pollença (2025)
Yes, Pollença, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pollença to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 66% licensed listings)
Top Performing Airbnb Properties in Pollença (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pollençabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Nacho
Entire Place • 5 bedrooms
Can Guillo
Entire Place • 4 bedrooms
Formentor beach
Entire Place • 4 bedrooms
Villa Can Miguelete
Entire Place • 3 bedrooms
Villa Mel
Entire Place • 4 bedrooms
El Clos farm
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pollença (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pollença based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sealand Villas | 110 | $5,922,593 | 2281 | 4.31/5.0 |
| Owl Booking | 61 | $5,246,599 | 1522 | 4.48/5.0 |
| Josep | 45 | $2,199,898 | 771 | 4.37/5.0 |
| Nord Villas | 55 | $2,083,637 | 804 | 4.41/5.0 |
| Portvil, S.L.U. | 75 | $1,808,327 | 1130 | 4.06/5.0 |
| Homerti | 19 | $1,776,413 | 209 | 3.82/5.0 |
| The Best Villas Pollensa S.L. | 30 | $1,579,018 | 555 | 4.54/5.0 |
| Js Villas | 34 | $1,527,537 | 231 | 3.32/5.0 |
| Martina | 23 | $1,434,732 | 551 | 4.15/5.0 |
| Dickinson Villas | 36 | $1,381,460 | 410 | 3.46/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pollença.
Dive Deeper: Advanced Pollença STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pollença. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPollença Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pollença
- The Pollença Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.1% of the 1,528 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pollença, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 0.9%) offer potential for unique stay experiences.
Pollença Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pollença
- The dominant room capacity in Pollença is 3 bedrooms listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.4% of the active Airbnb listings in Pollença, indicating a high concentration in these sizes.
- A significant 69.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pollença.
Pollença Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pollença
- The most common guest capacity trend in Pollença vacation rentals is listings accommodating 6 guests (34.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Pollença STR market, accounting for 58.9% of listings.
- 61.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pollença.
- On average, properties in Pollença are equipped to host 5.6 guests.
Pollença Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pollença
- The most common availability pattern in Pollença falls within the 271-366 days range, representing 41% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pollença (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pollença Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
370 listings
26.4% of total
2 Nights
38 listings
2.7% of total
3 Nights
90 listings
6.4% of total
4-6 Nights
438 listings
31.2% of total
7-29 Nights
266 listings
19% of total
30+ Nights
201 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Pollença is 4-6 Nights, adopted by 31.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Pollença, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 31.2% of Pollença hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pollença.
Pollença Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
192 listings
14.7% of total
Super Strict 60 Days
120 listings
9.2% of total
Flexible
54 listings
4.1% of total
Moderate
94 listings
7.2% of total
Firm
331 listings
25.4% of total
Strict
512 listings
39.3% of total
Cancellation Policy Insights for Pollença
- The prevailing Airbnb cancellation policy trend in Pollença is Strict, used by 39.3% of listings.
- A majority (64.7%) of hosts in Pollença utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.3% market standard in Pollença.
- With 39.3% using Strict terms, this is a viable option in Pollença, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Pollença.
Pollença STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pollença
- The overall average booking lead time for vacation rentals in Pollença is 110 days.
- Guests book furthest in advance for stays during August (average 145 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 62 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (141 days avg.) sees the longest lead times, while Winter (69 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (110 days) as a baseline for your pricing and availability strategy in Pollença.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 145 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 141 days) to capture early planners.
- Monitor your own booking lead times against these Pollença averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pollença (2025)
Amenity Prevalence
Amenity Insights for Pollença
- Essential amenities in Pollença that guests expect include: Kitchen, Wifi, TV, Washer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Iron, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Pollença: Kitchen, Wifi, TV, Washer, Air conditioning.
- Prioritize adding missing essentials: Kitchen, Wifi, TV, Washer, Air conditioning.
- Consider adding popular differentiators like Essentials or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Pollença to stay competitive.
Pollença Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pollença
- The typical guest profile for Airbnb in Pollença consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.4% of guests.
- Key international markets include United Kingdom (40.7%) and Germany (17.9%).
- Top languages spoken are English (44.8%) followed by German (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pollença Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Algaida | 79 | $6,918 | $709.08 | 48% |
| Mancor de la Vall | 35 | $6,389 | $620.29 | 54% |
| Deià | 60 | $5,880 | $663.85 | 53% |
| ses Illetes | 23 | $5,772 | $630.49 | 52% |
| Andratx | 167 | $5,668 | $610.37 | 50% |
| Marratxí | 76 | $5,454 | $623.67 | 47% |
| Fornalutx | 87 | $5,202 | $439.26 | 55% |
| Montuïri | 41 | $5,186 | $572.75 | 52% |
| Bunyola | 60 | $5,129 | $486.16 | 50% |
| Badia Blava | 35 | $4,973 | $801.83 | 46% |